{"id":241714,"date":"2025-11-01T18:39:47","date_gmt":"2025-11-01T18:39:47","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241714"},"modified":"2025-11-01T18:39:47","modified_gmt":"2025-11-01T18:39:47","slug":"un-brand-de-la-fiecare-brand","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241714","title":{"rendered":"Un brand de la fiecare brand"},"content":{"rendered":"<p>\n<strong>Antreprenori \u015fi executivi care reprezint\u0103 unele dintre cele mai importante m\u0103rci \u015fi companii din Rom\u00e2nia au r\u0103spuns la provocarea de a numi un alt brand autohton, unul simbolic pentru Rom\u00e2nia, \u00een cadrul conferin\u0163ei organizate de ZF, Branduri Rom\u00e2ne\u015fti 2025. De la clasica Eugenia \u015fi p\u00e2n\u0103 la grupuri antreprenoriale precum Mobexpert sau Altex, astfel de branduri r\u0103m\u00e2n \u00een memoria oamenilor nu doar pentru produsele sau serviciile pe care le ofer\u0103, ci \u015fi datorit\u0103 pove\u015ftilor sau valorilor transmise. Rom\u00e2nia are branduri locale importante \u00een aproape toate domeniile de activitate, \u00eens\u0103 e nevoie s\u0103 se aud\u0103 de ele mai mult \u00een \u0163ar\u0103, dar \u015fi \u00een afar\u0103.<\/strong><\/p>\n<p>\nM-am g\u00e2ndit s\u0103 construiesc toat\u0103 povestea din jurul brandului nostru pornind de la Napolact, fiind un brand de tradi\u0163ie rom\u00e2nesc ca inspira\u0163ie \u015fi lu\u00e2nd \u00een calcul o poveste veche.&nbsp;Este un brand vechi \u015fi are multe istorii \u00een spate \u015fi atunci pot s\u0103 spun c\u0103 este o inspira\u0163ie<\/p>\n<p>\n<strong>Diana Cri\u015fan, director executiv Diami<\/strong><\/p>\n<hr \/>\n<p>\n\u00cen 2025, nu mai exist\u0103 domeniu \u00een care s\u0103 nu avem un brand rom\u00e2nesc care s\u0103 fie \u00een top. Am re\u00eenceput s\u0103 c\u0103l\u0103toresc mult prin prisma jobului \u015fi c\u00e2nd v\u0103d un brand rom\u00e2nesc \u00een alt\u0103 \u0163ar\u0103, mi se pare foarte tare, mai pu\u0163in c\u00e2nd nu \u015ftiu c\u0103 e brand rom\u00e2nesc<\/p>\n<p>\n<strong>Gabriel Eremia, director de marketing Beko Rom\u00e2nia<\/strong><\/p>\n<hr \/>\n<p>\nUn brand&nbsp;rom\u00e2nesc care este un model este Oscar Downstream, lucr\u0103m de foarte mul\u0163i ani \u00eempreun\u0103 cu ei, mai ales \u00een partea de reziden\u0163ial<\/p>\n<p>\n<strong>Robert Doroban\u0163u,&nbsp;fondator \u015fi CEO, Ambito<\/strong><\/p>\n<hr \/>\n<p>\nSunt multe branduri rom\u00e2ne\u015fti care \u00eemi vin \u00een minte, m\u0103 g\u00e2ndesc la Eugenia, la apele noastre, dar companii care fac mare performan\u0163\u0103 sunt \u015fi \u00een alte industrii, m\u0103 g\u00e2ndesc la Bitdefender<\/p>\n<p>\n<strong>Rucsandra Hurezeanu, fondatoare, Ivatherm<\/strong><\/p>\n<hr \/>\n<p>\nM\u0103 inspir\u0103 foarte mul\u0163i oameni din Rom\u00e2nia \u015fi foarte multe branduri, at\u00e2t cele care s-au reinventat din vremurile mai vechi, c\u00e2t \u015fi cele noi. totodat\u0103, M\u0103 uit cu aten\u0163ie la pionierii berii artizanale din alte \u0163\u0103ri<\/p>\n<p>\n<strong>Lauren\u0163iu B\u0103nescu, cofondator Z\u0103ganu<\/strong><\/p>\n<hr \/>\n<p>\nDac\u0103 ar fi s\u0103 m\u0103 g\u00e2ndesc la un alt brand rom\u00e2nesc, m-a\u015f g\u00e2ndi la Cris-Tim. Au crescut frumos, \u015fi-au dezvoltat businessul \u00een mai multe direc\u0163ii \u015fi, pentru mine, este un brand cu adev\u0103rat emblematic.<\/p>\n<p>\n<strong>Mariana Anghel, Director General, Amco Logistics<\/strong><\/p>\n<hr \/>\n<p>\n\u201eAm o mare apreciere pentru Dan Ostahie, pentru Dan \u015eucu, pentru ce au&nbsp;construit ei. \u00cemi place mult \u015fi cum s-a dezvoltat businessul familiei Timi\u015f\u201d<\/p>\n<p>\n<strong>Tiberiu D\u0103ne\u0163iu, Director Corporate&nbsp;Affairs &#038; Retail Media, Auchan<\/strong><\/p>\n<hr \/>\n<p>\nPentru mine, FAN Courier este&nbsp;al doilea brand rom\u00e2nesc care \u00eemi vine \u00een minte dup\u0103 Mobexpert<\/p>\n<p>\n<strong>Adelina Badea, CEO Mobexpert<\/strong><\/p>\n<hr \/>\n<p>\nM\u0103 uit cu mult respect la&nbsp;Drago\u015f Pav\u0103l \u015fi la povestea construit\u0103 de el la Dedeman. De 33 de ani, credem \u00een Rom\u00e2nia \u015fi am dovedit c\u0103 putem. Avem campioni na\u0163ionali \u00een multe domenii, avem companii care sunt lideri \u00een sectorul lor, se bat \u015fi c\u00e2\u015ftig\u0103 \u00een fa\u0163a multina\u0163ionalelor<\/p>\n<p>\n<strong>Radu Timi\u015f Jr, CEO Cris-Tim<\/strong><\/p>\n<hr \/>\n<p>\n<span style=\"font-size:14px;\"><strong>Cum e v\u0103zut\u0103, \u00een c\u00e2teva cuvinte, Rom\u00e2nia prin ochii antreprenorilor?<\/strong><\/span><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\"><em>Harnic\u0103<\/em><\/span><\/strong><\/p>\n<p>\n<strong>Dochi\u0163a Zenoveiov, fondatoare Inoveo<\/strong><\/p>\n<p>\n<span style=\"color:#3399ff;\"><strong><em>Natur\u0103<\/em><\/strong><\/span><\/p>\n<p>\n<strong>Andrei Severin, fondator Cahm<\/strong><\/p>\n<p>\n<em><span style=\"color:#3399ff;\"><strong>Adaptabilitate<\/strong><\/span><\/em><\/p>\n<p>\n<strong>Dan Lupu, fondator Mizar<\/strong><\/p>\n<p>\n<span style=\"color:#3399ff;\"><em><strong>Autenticitate<\/strong><\/em><\/span><\/p>\n<p>\n<strong>Aurelia Vi\u015finescu, fondatoarea cramei Aurelia Vi\u015finescu<\/strong><\/p>\n<p>\n<span style=\"color:#3399ff;\"><strong><em>Emo\u0163ie<\/em><\/strong><\/span><\/p>\n<p>\n<strong>Eduard Alexianu, director de dezvoltare Merlins Beverages<\/strong><\/p>\n<p>\n<span style=\"color:#3399ff;\"><em><strong>Po\u0163i face tot ce vrei, avem o gr\u0103mad\u0103 de oportunit\u0103\u0163i<\/strong><\/em><\/span><\/p>\n<p>\n<strong>Irina St\u0103ncescu, cofondatoare, Pain Plaisir<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antreprenori \u015fi executivi care reprezint\u0103 unele dintre cele mai importante m\u0103rci \u015fi companii din Rom\u00e2nia au r\u0103spuns la provocarea de a numi un alt brand autohton, unul simbolic pentru Rom\u00e2nia, \u00een cadrul conferin\u0163ei organizate de ZF, Branduri Rom\u00e2ne\u015fti 2025. De la clasica Eugenia \u015fi p\u00e2n\u0103 la grupuri antreprenoriale precum Mobexpert sau Altex, astfel de branduri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[3933,255,7179,61705,31495,5600],"class_list":["post-241714","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-altex","tag-antreprenori","tag-brand","tag-branduri-romanesti-2025","tag-conferinta-zf","tag-mobexpert"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241714"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241714\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}