{"id":241699,"date":"2025-11-01T11:00:00","date_gmt":"2025-11-01T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241699"},"modified":"2025-11-01T11:00:00","modified_gmt":"2025-11-01T11:00:00","slug":"beatrice-dumitrascu-ceo-residential-division-spune-ca-succesul-unui-proiect-imobiliar-nu-mai-sta-doar-in-vanzari-ci-in-capacitatea-de-a-construi-comunitati-functionale-si-durabile","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241699","title":{"rendered":"Beatrice Dumitra\u015fcu, CEO Residential Division, spune c\u0103 succesul unui proiect imobiliar nu mai st\u0103 doar \u00een v\u00e2nz\u0103ri, ci \u00een capacitatea de a construi comunit\u0103\u0163i func\u0163ionale \u015fi durabile"},"content":{"rendered":"<p>\n<strong>Cu aproape 4.000 de apartamente aflate \u00een construc\u0163ie \u015fi un portofoliu evaluat la 1,4 miliarde de euro, One United Properties mizeaz\u0103 pe dezvoltarea integrat\u0103 a ora\u015fului \u2014 de la locuin\u0163e \u015fi spa\u0163ii verzi p\u00e2n\u0103 la infrastructur\u0103 educa\u0163ional\u0103 \u015fi rutier\u0103. Beatrice Dumitra\u015fcu, CEO Residential Division, spune c\u0103 succesul unui proiect imobiliar nu mai st\u0103 doar \u00een v\u00e2nz\u0103ri, ci \u00een capacitatea de a construi comunit\u0103\u0163i func\u0163ionale \u015fi durabile.<\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/>One United Properties continu\u0103 s\u0103 \u00ee\u015fi consolideze statutul de lider pe segmentul reziden\u0163ial premium, men\u0163in\u00e2nd un ritm accelerat al investi\u0163iilor \u015fi al livr\u0103rilor. \u00cen prezent, compania are \u00een dezvoltare circa 3.800 de apartamente, dintre care mai pu\u0163in de o mie disponibile la v\u00e2nzare, iar valoarea portofoliului activ dep\u0103\u015fe\u015fte 1,4 miliarde de euro, potrivit datelor prezentate de Beatrice Dumitra\u015fcu, CEO Residential Division. \u201eAvem \u015fi un pipeline de peste 2 miliarde de euro, adic\u0103 alte peste 9.000 de unit\u0103\u0163i locative \u00een plan pentru urm\u0103torii ani\u201c, a explicat ea, \u00een cadrul conferin\u0163ei ZF Office &#038; Reziden\u0163ial Summit 2025.<\/p>\n<p>\nNoile proiecte \u2014 One Lake District, One High District, One Peninsula \u015fi One Lake Club \u2014 definesc direc\u0163ia strategic\u0103 a grupului: dezvolt\u0103ri integrate, cu func\u0163iuni mixte \u015fi accent pe calitatea vie\u0163ii. \u201eZonele cu poten\u0163ial se descoper\u0103 dac\u0103 e\u015fti atent la pia\u0163\u0103, la comunit\u0103\u0163i \u015fi la modul \u00een care po\u0163i face ora\u015ful mai func\u0163ional. Nu doar ora\u015fele mari au nevoie de locuin\u0163e noi\u201c, a subliniat Dumitra\u015fcu, f\u0103c\u00e2nd referire \u015fi la extinderea companiei \u00een afara Capitalei, inclusiv \u00een Sibiu, unde grupul a identificat o pia\u0163\u0103 \u201efoarte ofertant\u0103\u201c.<\/p>\n<p>\nOne United nu se limiteaz\u0103 la construc\u0163ia de locuin\u0163e, ci investe\u015fte activ \u015fi \u00een infrastructura urban\u0103. \u201eAm \u00eenv\u0103\u0163at c\u0103 nu trebuie doar s\u0103 cerem, ci s\u0103 \u015fi d\u0103m ceva. La One Floreasca City am f\u0103cut o band\u0103 \u00een plus pe sens. \u00cen zona Fabrica de Glucoz\u0103 construim dou\u0103 unit\u0103\u0163i educa\u0163ionale, iar pe lacul Plumbuita ridic\u0103m o alt\u0103 \u015fcoal\u0103\u201c, a precizat reprezentanta companiei. Strategia de dezvoltare urban\u0103 a grupului urm\u0103re\u015fte o abordare de parteneriat cu ora\u015ful, prin integrarea serviciilor, a educa\u0163iei \u015fi a mobilit\u0103\u0163ii \u00een interiorul proiectelor.<\/p>\n<p>\n\u00cen 2024, potrivit raportului anual al companiei, portofoliul reziden\u0163ial aflat \u00een dezvoltare dep\u0103\u015fea 650.000 de metri p\u0103tra\u0163i construi\u0163i, iar valoarea brut\u0103 de dezvoltare (GDV) cumulat\u0103 se ridica la peste 1,2 miliarde de euro. Printre cele mai mari investi\u0163ii se num\u0103r\u0103 One Lake District (381 milioane euro), One High District (192 milioane euro) \u015fi One Lake Club (309 milioane euro), toate programate pentru livrare p\u00e2n\u0103 \u00een 2027.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5536\/22931240\/2\/one-academy-club.jpg?height=382&#038;width=620\" style=\"width: 620px; height: 382px;\" \/><\/p>\n<p>\nBeatrice Dumitra\u015fcu atrage aten\u0163ia c\u0103 deficitul de locuin\u0163e r\u0103m\u00e2ne ridicat, \u00een special \u00een Capital\u0103. \u201eClien\u0163ii vor locuin\u0163e, dar \u015fi \u015fcoli, gr\u0103dini\u0163e, infrastructur\u0103. To\u0163i vrem s\u0103 r\u0103m\u00e2nem \u00een zonele \u00een care tr\u0103im, dar f\u0103r\u0103 infrastructur\u0103 nu se poate\u201c, spune ea. \u00cen acela\u015fi timp, dezvoltatorul se confrunt\u0103 cu provoc\u0103ri administrative: \u201eA\u015fteptarea aprob\u0103rilor de la autorit\u0103\u0163i ne cost\u0103, iar impactul am\u00e2n\u0103rilor se reflect\u0103 direct asupra consumatorului, pe m\u0103sur\u0103 ce costurile cresc\u201c. Privind spre viitor, One United preg\u0103te\u015fte lansarea unor noi proiecte \u2014 One City District, One Parklane \u015fi One Cotroceni Towers \u2014 \u015fi caut\u0103 terenuri cu poten\u0163ial pentru investi\u0163ii viitoare. \u201eSunt multe terenuri cump\u0103rate de ani de zile, dar nevalorificate. Noi vrem s\u0103 investim acolo unde are sens, unde putem ad\u0103uga valoare\u201c, explic\u0103 Dumitra\u015fcu. Pe fondul unei pie\u0163e \u00eenc\u0103 accesibile, reprezentanta One United observ\u0103 c\u0103 Rom\u00e2nia are unul dintre cele mai mici pre\u0163uri la locuin\u0163e din Europa, cu o medie na\u0163ional\u0103 de aproximativ 1.700 euro\/mp, comparativ cu 4.000 euro\/mp \u00een Polonia, unde pre\u0163urile s-au triplat din 2020. \u201eAvem \u015fi o fiscalitate competitiv\u0103. Rom\u00e2nia merit\u0103 s\u0103 fie privit\u0103 ca o pia\u0163\u0103 atractiv\u0103, dar ne lipse\u015fte un brand de \u0163ar\u0103. Dac\u0103 nu ne \u00eent\u00e2lnim cu autorit\u0103\u0163ile undeva la mijloc, nu putem face prea multe\u201c, a avertizat ea.<\/p>\n<p>\nCu o cerere \u00een continu\u0103 cre\u015ftere \u015fi cu un public tot mai educat, pia\u0163a reziden\u0163ial\u0103 premium se men\u0163ine \u00eentr-o faz\u0103 de expansiune. \u201e\u00cen ultimii cinci-\u015fapte ani s-a tot anun\u0163at apocalipsa, dar nu s-a \u00eent\u00e2mplat. Noi am mers \u00een sus. Oamenii trebuie s\u0103 se uite la ce face compania, \u00een ce investe\u015fte, cum contribuie la ora\u015f\u201c, a concluzionat Beatrice Dumitra\u015fcu.&nbsp; &nbsp;&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>One United Properties intr\u0103 pe pia\u0163a din Sibiu cu un proiect de regenerare urban\u0103<\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">Compania a semnat un contract preliminar pentru achizi\u0163ia unui teren \u00een zona central\u0103 a Sibiului, marc\u00e2nd prima sa extindere \u00een afara Bucure\u015ftiului \u015fi Constan\u0163ei. Terenul, situat pe fosta platform\u0103 industrial\u0103 FLARO, va g\u0103zdui o dezvoltare mixt\u0103 care va integra componente reziden\u0163iale, comerciale \u015fi de servicii.<\/span><\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">Proiectul include restaurarea a patru cl\u0103diri istorice, printre care fosta fabric\u0103 de stilouri Gratioza, fondat\u0103 \u00een 1922, care a jucat un rol important \u00een dezvoltarea industrial\u0103 a ora\u015fului. Fabrica, na\u0163ionalizat\u0103 ulterior \u015fi redenumit\u0103 Flamura Ro\u015fie, a produs obiecte de scris folosite inclusiv \u00een coresponden\u0163a Casei Regale Rom\u00e2ne.<\/span><\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">\u201cSibiu reprezint\u0103 una dintre cele mai interesante oportunit\u0103\u0163i de dezvoltare urban\u0103 din Rom\u00e2nia. Ora\u015ful are o economie prosper\u0103, un patrimoniu cultural bogat \u015fi o cerere tot mai mare pentru un stil de via\u0163\u0103 urban de calitate\u201d, a declarat Victor C\u0103pitanu, co-CEO al One United Properties. Dezvoltarea va \u00eembina arhitectura modern\u0103 cu structurile istorice conservate, cre\u00e2nd un complex similar ca spirit cu One Floreasca City din Bucure\u015fti, dar cu un caracter local distinct. Tranzac\u0163ia este condi\u0163ionat\u0103 de ob\u0163inerea autoriza\u0163iei de construire p\u00e2n\u0103 la sf\u00e2r\u015fitul anului 2026.<\/span><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Peste 4.000 de apartamente \u00een construc\u0163ie<\/strong><\/p>\n<p>\nCum arat\u0103 portofoliul de proiecte \u00een construc\u0163ie al One United<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5536\/22931240\/3\/tabel-alt-rezidential.jpg?height=220&#038;width=620\" style=\"width: 620px; height: 220px;\" \/><\/p>\n<p>\n<em>Sursa: Raportul One United Properties pe 2024<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu aproape 4.000 de apartamente aflate \u00een construc\u0163ie \u015fi un portofoliu evaluat la 1,4 miliarde de euro, One United Properties mizeaz\u0103 pe dezvoltarea integrat\u0103 a ora\u015fului \u2014 de la locuin\u0163e \u015fi spa\u0163ii verzi p\u00e2n\u0103 la infrastructur\u0103 educa\u0163ional\u0103 \u015fi rutier\u0103. Beatrice Dumitra\u015fcu, CEO Residential Division, spune c\u0103 succesul unui proiect imobiliar nu mai st\u0103 doar \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,6462,512],"tags":[61554,7331,48925,49,10984,29411,30,362,7830,545,7753],"class_list":["post-241699","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-imobiliare","category-revista-bm","tag-1000s","tag-apartamente","tag-beatrice-dumitrascu","tag-business-magazin","tag-constructie","tag-editie-speciala","tag-imobiliare","tag-infrastructura","tag-locuinte","tag-one-united-properties","tag-rezidential"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241699"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241699\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}