{"id":241688,"date":"2025-10-31T18:30:00","date_gmt":"2025-10-31T18:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241688"},"modified":"2025-10-31T18:30:00","modified_gmt":"2025-10-31T18:30:00","slug":"ultra-low-cost-noul-model-cu-care-wizz-air-si-a-propus-sa-schimbe-regulile-jocului-ce-inseamna-si-cum-o-sa-functioneze-acesta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241688","title":{"rendered":"\u201eUltra-low-cost\u201d \u2014 noul model cu care Wizz Air \u015fi-a propus s\u0103 schimbe regulile jocului. Ce \u00eenseamn\u0103 \u015fi cum o s\u0103 func\u0163ioneze acesta?"},"content":{"rendered":"

\nWizz Air a intrat \u00eentr-o faz\u0103 de resetare strategic\u0103 dup\u0103 anii turbulen\u0163i post-pandemie, miz\u00e2nd pe trei piloni \u2014 flot\u0103, tehnologie \u015fi oameni \u2014 cu promisiunea declarat\u0103 c\u0103 va livra tarife mici f\u0103r\u0103 a sacrifica predictibilitatea \u015fi experien\u0163a de c\u0103l\u0103torie, dup\u0103 cum reiese dintr-o conferin\u0163\u0103 cu presa, organizat\u0103 \u015fi online. \u201eULCC nu \u00eenseamn\u0103 ieftin, \u00eenseamn\u0103 incredibil de eficient\u201d, a spus Michael Delahant, Senior Chief Commercial & Operations Officer al Wizz Air, \u00een cadrul briefingului.<\/span><\/h3>\n

\nCompania a recunoscut explicit c\u0103 perioada de dup\u0103 COVID a adus instabilitate de orar, anul\u0103ri \u015fi reac\u0163ii negative din partea pasagerilor, dar afirm\u0103 c\u0103 aceast\u0103 faz\u0103 se \u00eencheie. \u201eDup\u0103 acest sezon de var\u0103 ve\u0163i vedea mult mai mult\u0103 stabilitate. Este topicul num\u0103rul unu \u00een cl\u0103dire\u201d, au transmis oficialii.<\/p>\n

\nResetarea vine cu repozi\u0163ionare de re\u0163ea: retragere din destina\u0163ii \u201ehot & harsh\u201d, limitarea expunerii \u00een Orientul Mijlociu \u015fi o recentrare deliberat\u0103 pe Europa Central\u0103 \u015fi de Est.<\/p>\n

\nWizz Air a confirmat c\u0103 Rom\u00e2nia \u015fi, \u00een mod particular, Bucure\u015ftiul r\u0103m\u00e2n printre pie\u0163ele-pivot ale companiei, al\u0103turi de Marea Britanie \u015fi Polonia. \u201eBucure\u015ftiul este o pia\u0163\u0103 central\u0103 pentru Wizz Air \u2014 una dintre cele mai mari pentru noi \u00een termeni de volum \u015fi frecven\u0163\u0103\u201d, au spus reprezentan\u0163ii companiei. Expansiunile viitoare \u00een regiune vor fi condi\u0163ionate de cerere sustenabil\u0103 \u015fi eficien\u0163\u0103 opera\u0163ional\u0103: \u201eNu men\u0163inem capacitate doar de dragul prezen\u0163ei. Modelul nostru tr\u0103ie\u015fte sau moare din eficien\u0163\u0103.\u201d<\/p>\n

\nTot pe logica eficien\u0163ei, compania a r\u0103spuns \u015fi valului de pl\u00e2ngeri privind taxarea bagajelor care nu se \u00eencadreaz\u0103:
\n\u201eNu facem regulile mai aspre, le aplic\u0103m. Dac\u0103 oamenii aduc mai multe bagaje dec\u00e2t au pl\u0103tit, pierdem sloturi \u015fi \u00eent\u00e2rziem pe toat\u0103 lumea. Nu vrem s\u0103 lu\u0103m bani pe ascuns, vrem ca fiecare s\u0103 pl\u0103teasc\u0103 doar pentru ce folose\u015fte \u2014 acesta este sensul modelului.\u201d<\/p>\n

\nWizz Air va dep\u0103\u015fi pragul de 250 de aeronave, \u00eens\u0103 tensiunile din lan\u0163ul de mentenan\u0163\u0103 a motoarelor Pratt & Whitney au impus ajust\u0103ri. Pentru a men\u0163ine aeronavele NEO \u00een aer, compania a cump\u0103rat motoare suplimentare, a \u00eenchiriat pe termen scurt \u015fi a extras motoare chiar \u015fi de pe aeronave noi. Totodat\u0103, planul pentru A321XLR a fost redus: \u201ePe rute scurte, XLR-ul este mai greu \u015fi cost\u0103 mai mult. Pentru moment are mai mult sens s\u0103 folosim NEO. Ambi\u0163ia cu XLR se va regla la realitatea pie\u0163ei\u201d, a spus Delahant.<\/p>\n

\nVa disp\u0103rea low-costul?
\n\u201eModelul low-cost nu dispare\u201d, a fost r\u0103spunsul direct al executivilor, \u00eentreba\u0163i dac\u0103 trecerea spre abonamente, AI \u015fi servicii suplimentare ar muta segmentul spre \u201emid-cost\u201d. \u201eEuropa este extrem de sensibil\u0103 la pre\u0163. Cererea pentru tarife accesibile nu a fost niciodat\u0103 mai mare. Ce se schimb\u0103 este execu\u0163ia, nu filosofia.\u201d Oficialii au amintit c\u0103 aproape toat\u0103 capacitatea nou\u0103 introdus\u0103 \u00een avia\u0163ia european\u0103 \u00een ultimele dou\u0103 decenii a venit din zona low-cost: \u201eLow-costul a democratizat c\u0103l\u0103toria \u2014 nu pia\u0163a tradi\u0163ional\u0103.\u201d<\/p>\n

\nNoua faz\u0103 a Wizz Air nu \u00eenseamn\u0103 mai mult confort, ci mai mult\u0103 disciplin\u0103: flot\u0103 modern\u0103, AI \u00een deciziile de zi cu zi, reguli de bagaj aplicate strict, stabilitate de orar \u015fi re\u0163ea recentrat\u0103 pe pie\u0163ele care stau \u00een picioare economic. Mesajul transmis, inclusiv pentru Bucure\u015fti, este unul simplu: \u201eNu vrem s\u0103 complic\u0103m via\u0163a oamenilor. Vrem s\u0103 o facem predictibil\u0103 la un pre\u0163 pe care \u00eel pot pl\u0103ti.\u201d<\/span><\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Wizz Air a intrat \u00eentr-o faz\u0103 de resetare strategic\u0103 dup\u0103 anii turbulen\u0163i post-pandemie, miz\u00e2nd pe trei piloni \u2014 flot\u0103, tehnologie \u015fi oameni \u2014 cu promisiunea declarat\u0103 c\u0103 va livra tarife mici f\u0103r\u0103 a sacrifica predictibilitatea \u015fi experien\u0163a de c\u0103l\u0103torie, dup\u0103 cum reiese dintr-o conferin\u0163\u0103 cu presa, organizat\u0103 \u015fi online. \u201eULCC nu \u00eenseamn\u0103 ieftin, \u00eenseamn\u0103 incredibil […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16856,272,10157,460,32978,5229,541,18608,15343],"class_list":["post-241688","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bagaje","tag-companie","tag-cost","tag-joc","tag-legatura","tag-model","tag-propunere","tag-raspuns","tag-reclamatii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241688"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241688\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}