{"id":241674,"date":"2025-10-31T13:56:51","date_gmt":"2025-10-31T13:56:51","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241674"},"modified":"2025-10-31T13:56:51","modified_gmt":"2025-10-31T13:56:51","slug":"ursus-breweries-platforma-despre-alcool-consum-responsabil-si-educatie-comunitara","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241674","title":{"rendered":"Ursus Breweries: Platforma \u201eDespre Alcool\u201d \u2013 consum responsabil \u015fi educa\u0163ie comunitar\u0103"},"content":{"rendered":"

\nCifra de afaceri (2024): 2.820.747.175 lei<\/strong><\/span><\/p>\n

\nProfit (2024): 334.127.572 lei<\/strong><\/span><\/p>\n

\nNum\u0103r de angaja\u0163i: 1.552<\/strong><\/span><\/p>\n

\n

\nMOTIVA\u0162IE<\/strong><\/p>\n

\nCa lider al industriei berii din Rom\u00e2nia, Ursus Breweries \u00ee\u015fi asum\u0103 responsabilitatea de a promova un consum echilibrat \u015fi con\u015ftient. Compania consider\u0103 c\u0103 o afacere sustenabil\u0103 nu se define\u015fte doar prin rezultate financiare, ci \u015fi prin capacitatea de a influen\u0163a pozitiv comunit\u0103\u0163ile. De aceea, \u00eenc\u0103 din 2010, platforma \u201eDespre Alcool\u201d a devenit un instrument-cheie prin care educa\u0163ia \u015fi preven\u0163ia se \u00eent\u00e2lnesc cu resurse practice \u015fi accesibile publicului.<\/p>\n

\n <\/p>\n

\nDESCRIEREA PROIECTULUI<\/strong><\/p>\n

\nProiectul \u201eDespre Alcool\u201d urm\u0103re\u015fte promovarea consumului responsabil \u00een r\u00e2ndul adul\u0163ilor \u015fi dezvoltarea unor mecanisme eficiente de prevenire a abuzului de alcool. Public-\u0163int\u0103: adul\u0163i \u2013 \u015foferi, p\u0103rin\u0163i, cadre didactice, dar \u015fi tineri care pot fi influen\u0163a\u0163i de deciziile celor din jur.<\/p>\n

\n <\/p>\n

\nActivit\u0103\u0163i \u015fi etape:<\/strong><\/p>\n

\n\u2022 Lansarea \u015fi extinderea platformei online desprealcool.ro, care ofer\u0103 articole, resurse \u015fi instrumente de preven\u0163ie.<\/p>\n

\n\u2022 Dezvoltarea aplica\u0163iei \u201eZero la Mie\u201d, \u00een parteneriat cu Poli\u0163ia Rutier\u0103 \u015fi Institutul de Medicin\u0103 Legal\u0103, pentru estimarea timpului necesar revenirii la 0\u2030 alcoolemie.<\/p>\n

\n\u2022 Podcastul \u201eDespre Alcool\u201d, lansat \u00een 2024 \u015fi moderat de psihologul Daniela Bo\u015fca, cu teme dedicate rela\u0163iei p\u0103rinte-adolescent, s\u0103n\u0103t\u0103\u0163ii mintale \u015fi dependen\u0163elor.<\/p>\n

\n\u2022 Jocul de c\u0103r\u0163i \u201eDespre Alcool\u201d, promovat la festivaluri precum Untold, Oktoberfest \u015fi Codru, cu scop educativ \u015fi interactiv.<\/p>\n

\n\u2022 Workshopuri pentru profesori: peste 1.500 de cadre didactice instruite pentru a preveni consumul de alcool \u00een r\u00e2ndul elevilor.<\/p>\n

\n\u2022 Buget: resurse proprii \u015fi parteneriate institu\u0163ionale.<\/p>\n

\n\u2022 Durata: proiect \u00een derulare continu\u0103 din 2010, cu extinderi anuale.<\/p>\n

\n\"\"<\/p>\n

\nREZULTATE<\/strong><\/p>\n

\n\u2022 Peste 500.000 de vizite pe site-ul desprealcool.ro.<\/p>\n

\n\u2022 Aproape 3 milioane de adul\u0163i atin\u015fi prin podcast (impact indirect estimat la 6 milioane de persoane).<\/p>\n

\n\u2022 12.000 de desc\u0103rc\u0103ri ale aplica\u0163iei Zero la Mie.<\/p>\n

\n\u2022 Peste 1.500 de participan\u0163i la jocul de c\u0103r\u0163i \u201eDespre Alcool\u201d.<\/p>\n

\n\u2022 1.500 de profesori instrui\u0163i prin workshopuri.<\/p>\n

\n <\/p>\n

\nPe l\u00e2ng\u0103 platforma educativ\u0103, Ursus Breweries dezvolt\u0103 constant proiecte de sustenabilitate:<\/p>\n

\n\u2022 Peste 800 de voluntari din echipa Ciuca\u015f au colectat aproape 27 de tone de de\u015feuri \u00een zona Bicaz.<\/p>\n

\n\u2022 200 de voluntari au sprijinit 300 de persoane cu dizabilit\u0103\u0163i \u00een Bucure\u015fti, Timi\u015foara, Bra\u015fov \u015fi Cluj, \u00een parteneriat cu United Way Rom\u00e2nia.<\/p>\n

\n\u2022 100 de voluntari din Buz\u0103u au organizat ac\u0163iuni de ecologizare \u015fi renovare cultural\u0103 pentru a men\u0163ine statutul UNESCO al \u0162inutului Buz\u0103ului.<\/p>\n

\n\u2022 Brandul Ursus a donat 1% din v\u00e2nz\u0103rile realizate \u00een noiembrie-decembrie 2024 pentru Funda\u0163ia Conservation Carpathia, sprijinind peste 11.000 de gospod\u0103rii din zone populate de ur\u015fi.<\/p>\n

\nPrin aceste rezultate, Ursus Breweries \u00ee\u015fi consolideaz\u0103 rolul de lider responsabil, demonstr\u00e2nd c\u0103 sustenabilitatea \u015fi grija pentru comunitate pot merge m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu performan\u0163a economic\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cifra de afaceri (2024): 2.820.747.175 lei Profit (2024): 334.127.572 lei Num\u0103r de angaja\u0163i: 1.552 MOTIVA\u0162IE Ca lider al industriei berii din Rom\u00e2nia, Ursus Breweries \u00ee\u015fi asum\u0103 responsabilitatea de a promova un consum echilibrat \u015fi con\u015ftient. Compania consider\u0103 c\u0103 o afacere sustenabil\u0103 nu se define\u015fte doar prin rezultate financiare, ci \u015fi prin capacitatea de a influen\u0163a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[7213,61395,8219,61688,61687,9266],"class_list":["post-241674","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-bere","tag-csr-2025","tag-educatie","tag-educatie-comunitara","tag-platforma-despre-alcool","tag-ursus-breweries"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241674"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241674\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}