{"id":241672,"date":"2025-10-31T13:56:36","date_gmt":"2025-10-31T13:56:36","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241672"},"modified":"2025-10-31T13:56:36","modified_gmt":"2025-10-31T13:56:36","slug":"coca-cola-hbc-romania-la-tineri-este-puterea-in-cadrul-asociatiei-the-social-incubator","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241672","title":{"rendered":"COCA-COLA HBC ROM\u00c2NIA: \u201eLa TINEri Este Puterea\u201d, \u00een cadrul Asocia\u0163iei The Social Incubator"},"content":{"rendered":"

\nNum\u0103r de angaja\u0163i: +1.500<\/strong><\/span><\/p>\n

\nCifra de afaceri (2024): +16,31% fa\u0163\u0103 de anul anterior<\/strong><\/span><\/p>\n

\nValoare ad\u0103ugat\u0103: 911 mil. euro (0,26% din PIB)<\/strong><\/span><\/p>\n

\n

\nMOTIVA\u0162IE<\/strong><\/p>\n

\nCoca-Cola HBC Rom\u00e2nia este liderul industriei locale de b\u0103uturi, cu trei fabrici (Ploie\u015fti, Timi\u015foara, Poiana Negri), un birou central \u00een Bucure\u015fti \u015fi puncte de v\u00e2nzare \u00een toate jude\u0163ele. \u00cen 2024, compania a \u00eenregistrat o cre\u015ftere a cifrei de afaceri de 16,31% \u015fi o cre\u015ftere a num\u0103rului de angaja\u0163i de 2%. Potrivit studiului \u201eImpactul socio-economic al Sistemului Coca-Cola \u00een Rom\u00e2nia\u201d (2024), valoarea ad\u0103ugat\u0103 generat\u0103 pe pia\u0163a local\u0103 a fost de 911 milioane euro, echivalentul a 0,26% din PIB, spun reprezentan\u0163ii companiei. Pentru Coca-Cola HBC Rom\u00e2nia, responsabilitatea social\u0103 se traduce printr-un angajament pentru un viitor sustenabil. Mai mult dec\u00e2t o destina\u0163ie, este o c\u0103l\u0103torie cu impact real, punct cu punct: \u00een business, \u00een comunit\u0103\u0163i \u015fi \u00een natur\u0103.<\/p>\n

\n <\/p>\n

\nDESCRIEREA PROIECTULUI<\/strong><\/p>\n

\nProiectul \u201eLa TINEri Este Puterea\u201d a fost lansat \u00een 2017, ca parte din ini\u0163iativa global\u0103 #YouthEmpowered a Coca-Cola HBC. A pornit din nevoia de a sprijini tinerii vulnerabili care au acces redus la educa\u0163ie \u015fi formare profesional\u0103, \u00een linie cu strategia de impact social a grupului. Programul se desf\u0103\u015foar\u0103 \u00een \u015fcolile din Rom\u00e2nia \u00een parteneriat cu Asocia\u0163ia The Social Incubator \u015fi se adreseaz\u0103 tinerilor din medii vulnerabile, cu v\u00e2rste \u00eentre 16 \u015fi 25 de ani, afla\u0163i la \u00eenceput de drum profesional.<\/p>\n

\n\u201eLa TINEri Este Puterea\u201d ofer\u0103 traininguri interactive, consiliere voca\u0163ional\u0103 \u015fi psihologic\u0103, precum \u015fi ateliere de dezvoltare personal\u0103. Pentru a cre\u015fte poten\u0163ialul de angajabilitate a tinerilor, \u00een 2024 a fost lansat\u0103 extensia Barmasters Empowered, care ofer\u0103 cursuri acreditate de barista \u015fi barman, organizate cu sprijinul clien\u0163ilor HoReCa \u015fi al ambasadorilor Coca-Cola HBC. Bugetul alocat \u00een 2024 a fost de 200.000 euro.<\/p>\n

\nRezultatele sunt relevante: \u00eentre 2017 \u015fi 2025, peste 40.000 de tineri au participat la activit\u0103\u0163i de consiliere. \u00cen 2024, 50 de tineri au urmat cursurile Barmasters Empowered, iar 5 dintre ei s-au angajat deja \u00een industria HoReCa. \u00cen 2025, proiectul s-a extins \u00een 6 jude\u0163e, cu 120 de participan\u0163i la sesiuni de induc\u0163ie \u015fi peste 60 \u00eenscri\u015fi la cursuri acreditate. Impactul este dublu: cre\u015fte \u015fansele tinerilor la o via\u0163\u0103 independent\u0103 \u015fi ofer\u0103 industriei HoReCa personal calificat. La nivel interna\u0163ional, programul a fost finalist la P3 Impact Award (Concordia Summit, New York, 2024), un eveniment global prestigios care premiaz\u0103 proiectele cu impact \u00een comunit\u0103\u0163i \u015fi colabor\u0103ri \u00eentre sectorul privat, public \u015fi social.<\/p>\n

\n <\/p>\n

\nREZULTATE<\/strong><\/p>\n

\n\u201eLa TINEri Este Puterea\u201d a sprijinit peste 40.000 de tineri din Rom\u00e2nia s\u0103 \u00ee\u015fi creasc\u0103 \u015fansele de angajare \u015fi s\u0103 dob\u00e2ndeasc\u0103 abilit\u0103\u0163i utile \u00een via\u0163a profesional\u0103. Extensia Barmasters Empowered aduce o valoare suplimentar\u0103, oferind calific\u0103ri reale \u00eentr-un domeniu cu cerere de personal. \u201eIntegrarea sustenabilit\u0103\u0163ii \u00een toate ariile businessului, dar \u015fi parteneriatele strategice cu actorii care pot genera un impact real sunt cheia pentru a construi un viitor sustenabil. Prin #Dup\u0103Noi demonstr\u0103m de aproape un deceniu c\u0103 educa\u0163ia \u015fi con\u015ftientizarea sunt esen\u0163iale pentru a l\u0103sa o lume mai bun\u0103 genera\u0163iilor viitoare\u201d, subliniaz\u0103 Alice Nichita.<\/p>\n

\n <\/p>\n

\n <\/p>\n

\n\u201eO companie responsabil\u0103 nu se limiteaz\u0103 la performan\u0163a financiar\u0103, ci construie\u015fte parteneriate durabile cu toate sectoarele relevante \u2013 autorit\u0103\u0163i, ONG-uri, comunitate \u2013 \u015fi creeaz\u0103 valoare pentru societate.\u201d<\/strong><\/p>\n

\nAlice Nichita, corporate affairs & sustainability director, Coca-Cola HBC Rom\u00e2nia<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Num\u0103r de angaja\u0163i: +1.500 Cifra de afaceri (2024): +16,31% fa\u0163\u0103 de anul anterior Valoare ad\u0103ugat\u0103: 911 mil. euro (0,26% din PIB) MOTIVA\u0162IE Coca-Cola HBC Rom\u00e2nia este liderul industriei locale de b\u0103uturi, cu trei fabrici (Ploie\u015fti, Timi\u015foara, Poiana Negri), un birou central \u00een Bucure\u015fti \u015fi puncte de v\u00e2nzare \u00een toate jude\u0163ele. \u00cen 2024, compania a \u00eenregistrat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,7218],"tags":[61684,48968,61395,8219,61683],"class_list":["post-241672","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-resurse-umane","tag-asociatia-the-social-incubator","tag-coca-cola-hbc-romania","tag-csr-2025","tag-educatie","tag-la-tineri-este-puterea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241672"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241672\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}