{"id":241671,"date":"2025-10-31T13:53:57","date_gmt":"2025-10-31T13:53:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241671"},"modified":"2025-10-31T13:53:57","modified_gmt":"2025-10-31T13:53:57","slug":"auchan-retail-media","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241671","title":{"rendered":"Auchan Retail Media"},"content":{"rendered":"<p>\n<span style=\"color:#ffa07a;\"><span style=\"font-size:16px;\"><strong>Companie: Auchan Rom\u00e2nia<\/strong><\/span><\/span><\/p>\n<p>\n<strong>Auchan Rom\u00e2nia a devenit liderul pie\u0163ei locale de retail media, transform\u00e2nd experien\u0163a de cump\u0103r\u0103turi \u00eentr-o platform\u0103 de comunicare eficient\u0103 pentru branduri. Din 2024, compania integreaz\u0103 un ecosistem complet \u2013 date, targetare, media 360 \u015fi m\u0103surare \u2013 care seteaz\u0103 noi standarde \u00een publicitate. Rezultatele confirm\u0103, spun reprezentan\u0163ii companiei, care adaug\u0103 c\u0103 retail media este cel mai performant canal de conversie \u00een v\u00e2nz\u0103ri.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nAuchan este ini\u0163iator al pie\u0163ei de retail media din Rom\u00e2nia, cu primele proiecte de ecrane digitale conectate instalate \u00een magazine \u00eenc\u0103 din 2017. Din 2024, compania a integrat \u00een cadrul Auchan Retail Media un ecosistem complet, care integreaz\u0103 datele de cump\u0103rare, media 360, targetarea precis\u0103 \u015fi m\u0103surarea rezultatelor. Este o inova\u0163ie cu impact major pe termen lung, care schimb\u0103 fundamental rela\u0163ia dintre branduri \u015fi consumatori. Retail Media devine ast\u0103zi cel mai performant canal de comunicare, cu rezultate directe \u00een v\u00e2nz\u0103ri, \u00een acord cu tendin\u0163ele interna\u0163ionale, spun reprezentan\u0163ii companiei. \u201ePrin Auchan Retail Media \u00eembun\u0103t\u0103\u0163im experien\u0163a de cump\u0103r\u0103turi prin con\u0163inut publicitar personalizat \u015fi relevant, dezvolt\u0103m solu\u0163ii media avansate \u015fi oferim brandurilor instrumente eficiente, m\u0103surabile \u015fi de impact, care le maximizeaz\u0103 vizibilitatea \u015fi rezultatele\u201d, explic\u0103 Tiberiu D\u0103ne\u0163iu, director corporate affairs &#038; retail media, Auchan Rom\u00e2nia. Rom\u00e2nia este filiala grupului Auchan cu cel mai avansat nivel de dezvoltare a acestui ecosistem, devenind reper de bune practici pentru alte \u0163\u0103ri.<\/p>\n<p>\n<strong><ins>Elementul de noutate<\/ins><\/strong><\/p>\n<p>\nAuchan Retail Media este primul ecosistem complet de acest tip din Rom\u00e2nia, oferind brandurilor campanii integrate: ecrane TV (peste 1.000 \u00een 50 de magazine), radio instore, POSM-uri, robo\u0163i, promotori digitali, reclame online (search, sponsored products, bannere), campanii CRM \u015fi chiar extensie off-site pe re\u0163ele sociale. For\u0163a diferen\u0163iatoare st\u0103 \u00een datele de fidelitate: peste 50% din v\u00e2nz\u0103rile zilnice sunt realizate prin carduri de client, ceea ce permite targetarea \u015fi analiza la un nivel f\u0103r\u0103 precedent, cu sprijinul data intelligence \u015fi AI.<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei<\/ins><\/strong><\/p>\n<p>\n\u2022 Peste 200 de companii folosesc serviciile Auchan Retail Media, inclusiv FMCG, auto, pharma, telecom.<\/p>\n<p>\n\u2022 Bugetele clien\u0163ilor au crescut cu 70\u2013200%, iar peste 60% sunt clien\u0163i noi.<\/p>\n<p>\n\u2022 Campaniile genereaz\u0103 cre\u015fteri de 10\u201320% \u00een v\u00e2nz\u0103ri f\u0103r\u0103 activatori suplimentari, iar combinate cu promo\u0163ii pot multiplica rezultatele.<\/p>\n<p>\n\u2022 Studii de eye-tracking confirm\u0103 c\u0103 peste 60% dintre clien\u0163i memoreaz\u0103 reclamele din magazine, iar inten\u0163ia de cump\u0103rare cre\u015fte cu 30%.<\/p>\n<p>\n\u2022 Exemple concrete: un brand de vinuri \u015fi-a dublat notorietatea (20% &#8211; 48%) \u00eentr-o campanie omnichannel; un brand de cosmetice a ob\u0163inut \u010210% v\u00e2nz\u0103ri, peste ritmul categoriei.<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n<span style=\"color:#ffa07a;\"><span style=\"font-size:16px;\"><strong>Cifra de afaceri a companiei (2024): peste 1,7 miliarde euro&nbsp;(cu taxe)<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: center;\">\n<span style=\"color:#ffa07a;\"><span style=\"font-size:16px;\"><strong>Profit (2024): n\/a<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: center;\">\n<span style=\"color:#ffa07a;\"><span style=\"font-size:16px;\"><strong>Num\u0103r de angaja\u0163i:&nbsp;cca 7.000<\/strong><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companie: Auchan Rom\u00e2nia Auchan Rom\u00e2nia a devenit liderul pie\u0163ei locale de retail media, transform\u00e2nd experien\u0163a de cump\u0103r\u0103turi \u00eentr-o platform\u0103 de comunicare eficient\u0103 pentru branduri. Din 2024, compania integreaz\u0103 un ecosistem complet \u2013 date, targetare, media 360 \u015fi m\u0103surare \u2013 care seteaz\u0103 noi standarde \u00een publicitate. Rezultatele confirm\u0103, spun reprezentan\u0163ii companiei, care adaug\u0103 c\u0103 retail media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[61681,61606,57632,61682],"class_list":["post-241671","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-auchan-retail-media","tag-cele-mai-inovatoare-companii-din-romania-2025","tag-inovatie-de-marketing","tag-tiberiu-danetiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241671"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241671\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}