{"id":241646,"date":"2025-10-30T18:11:53","date_gmt":"2025-10-30T18:11:53","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241646"},"modified":"2025-10-30T18:11:53","modified_gmt":"2025-10-30T18:11:53","slug":"100-de-branduri-romanesti-care-au-scris-sau-scriu-istorie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241646","title":{"rendered":"100 de branduri rom\u00e2ne\u015fti care au scris sau scriu istorie"},"content":{"rendered":"

\nDac\u0103 pui vechea gard\u0103 a brandurilor rom\u00e2ne\u015fti fa\u0163\u0103 \u00een fa\u0163\u0103 cu noua genera\u0163ie, ce rezult\u0103 este o poveste \u00eentins\u0103 pe trei secole, o poveste care continu\u0103 s\u0103 se scrie \u015fi care va continua s\u0103 o fac\u0103 mult\u0103 vreme de acum \u00eenainte.<\/p>\n

\n\u00cen fiecare an, pe pia\u0163a local\u0103 apar probabil c\u00e2teva sute – dac\u0103 nu mii – de nume rom\u00e2ne\u015fti noi. Dintre ele, unele au via\u0163\u0103 scurt\u0103, \u00een timp ce altele ajung s\u0103 treac\u0103 pragul critic \u015fi s\u0103 r\u0103m\u00e2n\u0103 \u00een pia\u0163\u0103. Pu\u0163ine sunt cele care reu\u015fesc s\u0103 se impun\u0103 pe segmentul lor \u015fi s\u0103 ajung\u0103 la v\u00e2rf. \u015ei mai pu\u0163ine sunt cele care ajung s\u0103 \u00ee\u015fi numere v\u00e2rsta \u00een decenii. Care sunt \u00eens\u0103 cele care au reu\u015fit?<\/p>\n

\nCea mai veche marc\u0103 local\u0103 adun\u0103 peste trei secole de istorie. Cea mai t\u00e2n\u0103r\u0103 are, probabil, o zi. \u015ei nici nu \u015ftie c\u0103 e sau c\u0103 va deveni o marc\u0103. \u015ei, s\u0103 nu uit\u0103m, sunt \u015fi nume care abia acum prind contur \u00een mintea creatorilor lor. La fel cum sunt unele care dispar.<\/p>\n

\nA\u015fa c\u0103 povestea continu\u0103 s\u0103 se scrie zi de zi. Povestea brandurilor rom\u00e2ne\u015fti.<\/p>\n

\n\"\"<\/strong><\/p>\n

\nCine nu a trecut testul timpului?<\/strong><\/p>\n

\nV\u0103 mai aminti\u0163i de Aro, Ci-Co, Super Cristal sau Snagov? Unele branduri populare acum c\u00e2teva decenii au disp\u0103rut \u00een negura timpului. \u015ei au disp\u0103rut definitiv.<\/p>\n

\nExist\u0103 \u00eens\u0103 \u015fi altele care au primit o nou\u0103 \u015fans\u0103 la via\u0163\u0103. Frigiderele Fram, ma\u015finile de sp\u0103lat Albalux, s\u0103punul Cheia \u015fi bicicletele Pegas sunt ast\u0103zi din nou pe pia\u0163\u0103. Numele sunt vechi, dar lookul ori re\u0163eta sunt noi. Aceste exemple sunt \u00eens\u0103 minoritare. Cele mai multe branduri au pierit \u00eentr-o economie capitalist\u0103 care \u015fi-a deschis por\u0163ile pentru mii \u015fi mii de m\u0103rci interna\u0163ionale, dar \u015fi rom\u00e2ne\u015fti noi.<\/p>\n

\nUnele nume autohtone peste care s-a a\u015fternut praful fie nu au reu\u015fit s\u0103 \u00ee\u015fi g\u0103seasc\u0103 un cump\u0103r\u0103tor care s\u0103 le men\u0163in\u0103 pe pia\u0163\u0103, fie nu au investit suficient \u00een advertising, fie au fost preluate de companii interna\u0163ionale care, treptat, le-au \u00eenlocuit cu m\u0103rci globale.<\/p>\n

\nSpre exemplu, constructorul de ma\u015fini de la Mioveni, de\u0163inut din 1999 de francezii de la Renault, este singurul “supravie\u0163uitor” al industriei auto rom\u00e2ne\u015fti, dup\u0103 ce Aro s-a \u00eenchis \u00een 2005 pe fondul unei privatiz\u0103ri controversate.<\/p>\n

\nDacia \u2013 o marc\u0103 lansat\u0103 \u00een era comunist\u0103 \u2013 a ajuns un brand european, ba chiar global, \u00een timp ce Aro a disp\u0103rut de pe pia\u0163\u0103. Astfel, dac\u0103 \u00een era sa de glorie Aro era \u00een top cinci ma\u015fini de teren v\u00e2ndute \u00een lume, acum este doar un nume amintit de nostalgici.<\/p>\n

\nSimilar, pantofii Pionierul, \u0163ig\u0103rile Carpa\u0163i ori Snagov \u015fi sucurile Ci-Co sunt nume pe care unii consumatori rom\u00e2ni \u00eenc\u0103 \u015fi le amintesc, de\u015fi ele au ie\u015fit din produc\u0163ie de mai mul\u0163i ani.<\/p>\n

\nDe ce au pierdut lupta cu capitalismul \u00een timp ce alte m\u0103rci cu vechime au reu\u015fit s\u0103 se recalibreze \u015fi s\u0103 r\u0103m\u00e2n\u0103 \u00een joc? Strategia de brand \u015fi de produs, managementul \u015fi, bine\u00een\u0163eles, decizia ac\u0163ionarului au f\u0103cut diferen\u0163a.<\/p>\n

\nDe\u015fi au disp\u0103rut de pe pia\u0163\u0103, unele branduri precum Carpa\u0163i, Alimentara \u015fi Mobra au r\u0103mas \u00een memoria colectiv\u0103. \u00cen era modern\u0103 a supermarketurilor, a \u0163ig\u0103rilor cu filtru \u015fi a scuterelor, aceste nume, odat\u0103 cu schimbarea de genera\u0163ii, vor deveni \u00eens\u0103 istorie.<\/p>\n

\n\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dac\u0103 pui vechea gard\u0103 a brandurilor rom\u00e2ne\u015fti fa\u0163\u0103 \u00een fa\u0163\u0103 cu noua genera\u0163ie, ce rezult\u0103 este o poveste \u00eentins\u0103 pe trei secole, o poveste care continu\u0103 s\u0103 se scrie \u015fi care va continua s\u0103 o fac\u0103 mult\u0103 vreme de acum \u00eenainte. \u00cen fiecare an, pe pia\u0163a local\u0103 apar probabil c\u00e2teva sute – dac\u0103 nu mii […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,529,512],"tags":[37440,7386,3927,16965,13077,242,4899,5255],"class_list":["post-241646","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-opinii","category-revista-bm","tag-aro","tag-branduri","tag-calendar","tag-carpati","tag-disparitie","tag-istorie","tag-marca","tag-masini"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241646"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241646\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}