{"id":241636,"date":"2025-10-30T13:43:00","date_gmt":"2025-10-30T13:43:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241636"},"modified":"2025-10-30T13:43:00","modified_gmt":"2025-10-30T13:43:00","slug":"themarketer-platforma-de-automatizare-si-integrare-cross-channel-pentru-imm-uri","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241636","title":{"rendered":"theMarketer \u2013 platform\u0103 de automatizare \u015fi integrare cross channel pentru IMM-uri"},"content":{"rendered":"

\nCompanie: THE MARKETER INTERNATIONAL SRL <\/strong><\/span><\/span><\/p>\n

\ntheMarketer este o platform\u0103 de marketing digital care ajut\u0103 IMM-urile s\u0103 \u00ee\u015fi automatizeze comunicarea \u015fi s\u0103 \u00ee\u015fi optimizeze rezultatele, valorific\u00e2nd datele cross channel (website, aplica\u0163ii, magazine fizice, CRM\/ERP).<\/strong><\/p>\n

\n <\/p>\n

\nDescrierea inova\u0163iei:<\/ins><\/strong><\/p>\n

\nPentru companiile mici \u015fi mijlocii, care se confrunt\u0103 adesea cu lipsa de timp, resurse \u015fi know-how, platforma ofer\u0103 o solu\u0163ie automatizat\u0103 \u015fi intuitiv\u0103 prin care pot men\u0163ine leg\u0103tura cu clien\u0163ii f\u0103r\u0103 efort suplimentar. \u00cen loc s\u0103 investeasc\u0103 \u00een echipe costisitoare sau s\u0103 dezvolte solu\u0163ii complexe, IMM-urile pot activa rapid fluxuri predefinite \u015fi personalizate, transform\u00e2nd provoc\u0103rile de resurse limitate \u00eentr-un proces simplu, scalabil \u015fi eficient, afirm\u0103 Rare\u015f B\u0103nescu, fondator, theMarketer.<\/p>\n

\nProiectul a fost lansat \u00een martie 2023, iar \u00een 2024 \u015fi 2025 au fost realizate dezvolt\u0103ri \u015fi module noi extinse. 400.000 de euro au fost aloca\u0163i pentru dezvoltarea Automation Hub, modulul central al platformei theMarketer, care permite crearea \u015fi activarea celor 52 de fluxuri predefinite \u015fi a fluxurilor personalizate \u00een func\u0163ie de necesit\u0103\u0163ile \u015fi obiectivele fiec\u0103rui business.<\/p>\n

\n\"\"theMarketer este dezvoltat\u0103 de o echip\u0103 de exper\u0163i cu experien\u0163\u0103 extins\u0103 \u00een eCommerce \u015fi marketing digital, care \u00een\u0163eleg at\u00e2t nevoile tehnice, c\u00e2t \u015fi pe cele comerciale ale IMM-urilor. Cre\u015fterea rapid\u0103 a platformei este sus\u0163inut\u0103 de parteneriatul strategic cu Amazon Web Services (AWS), ce permite atingerea celui mai ridicat nivel de livrabilitate de pe pia\u0163\u0103. \u00cen paralel, theMarketer a construit un ecosistem global cu peste 200 de agen\u0163ii de marketing \u015fi parteneri tehnologici, cel mai recent ad\u0103ugat fiind Vodafone.<\/p>\n

\nPlatforma are integr\u0103ri directe cu peste 20 de solu\u0163ii eCommerce, inclusiv Shopify, WooCommerce, dar \u015fi platforme locale precum Gomag \u015fi MerchantPro. Totodat\u0103, theMarketer se adreseaz\u0103 \u015fi IMM-urilor din alte industrii datorit\u0103 integr\u0103rilor cu solu\u0163ii specializate, precum iClinic \u015fi iStoma (medical), sau TravelFuse (turism).<\/p>\n

\nMotiva\u0163ia acestui proiect se leag\u0103 de faptul c\u0103 IMM-urile se confrunt\u0103 adesea cu lipsa resurselor \u015fi a cuno\u015ftin\u0163elor necesare pentru a-\u015fi promova eficient afacerile. F\u0103r\u0103 echipe dedicate de marketing sau expertiz\u0103 tehnic\u0103, aceste companii nu reu\u015fesc s\u0103 foloseasc\u0103 \u00een mod optim canale multiple de comunicare (e-mail, SMS, push, social media). \u00cen plus, solu\u0163iile interna\u0163ionale existente sunt fie prea costisitoare, fie prea complexe, iar suportul local lipse\u015fte. theMarketer r\u0103spunde acestei nevoi printr-o platform\u0103 dezvoltat\u0103 \u00een Rom\u00e2nia, accesibil\u0103, intuitiv\u0103 \u015fi adaptat\u0103 realit\u0103\u0163ilor IMM-urilor, oferindu-le instrumentele necesare pentru a concura eficient pe o pia\u0163\u0103 competitiv\u0103.<\/p>\n

\nPublicul-\u0163int\u0103 al acestei platforme \u00eel constituie IMM-urile din eCommerce \u015fi servicii, pentru care optimizarea costurilor, simplitatea \u015fi integrarea rapid\u0103 sunt esen\u0163iale. Segmentul a fost definit prin analiza companiilor cu baze de date \u00eentre 5.000 \u015fi 200.000 de contacte, unde impactul automatiz\u0103rii este imediat \u015fi m\u0103surabil.<\/p>\n

\nElementul de noutate<\/ins><\/strong><\/p>\n

\nMajoritatea solu\u0163iilor existente fie sunt fragmentate (implic\u0103 mai multe platforme \u015fi integr\u0103ri complexe), fie sunt costisitoare \u015fi dificil de utilizat pentru IMM-uri. theMarketer aduce un avantaj competitiv prin accesibilitate, localizare, suport personalizat \u015fi prin faptul c\u0103 reune\u015fte toate instrumentele relevante \u00eentr-o singur\u0103 platform\u0103.<\/p>\n

\ntheMarketer unific\u0103 \u00eentr-o singur\u0103 platform\u0103 instrumente de e-mail marketing, SMS, notific\u0103ri push (web & mobile), programe de loialitate \u015fi analiz\u0103 RFM, ad\u0103ug\u00e2nd \u00een 2024 func\u0163ionalit\u0103\u0163i avansate de landing pages \u015fi extinz\u00e2nd integr\u0103rile c\u0103tre sectoarele medicale, de turism \u015fi retail \u00een 2025. Pentru IMM-uri, simplitatea este cheia. Platforma ofer\u0103 52 de fluxuri predefinite pentru cele mai uzuale scenarii de comunicare, care pot fi activate \u00een c\u00e2teva minute. \u00cen acela\u015fi timp, marketerii \u015fi antreprenorii deopotriv\u0103 pot construi fluxuri personalizate, nelimitate, cu ajutorul unui editor vizual intuitiv. Astfel, IMM-urile au acces la o suit\u0103 complet\u0103 de marketing automatizat, f\u0103r\u0103 costuri suplimentare de integrare sau expertiz\u0103 tehnic\u0103 avansat\u0103.<\/p>\n

\nEfecte \u015fi impact<\/ins><\/strong><\/p>\n

\nDatele interne sugereaz\u0103 cum companiile ob\u0163in de 2\u20133 ori mai multe venituri prin fluxurile automatizate comparativ cu campaniile trimise individual, iar 88% dintre utilizatorii care implementeaz\u0103 automatiz\u0103ri observ\u0103 o cre\u015ftere a veniturilor \u00een primele 3 luni.<\/p>\n

\n\u00cen prezent, theMarketer este folosit de peste 5.000 de organiza\u0163ii din 16 \u0163\u0103ri, acoperind peste 20 de industrii. Platforma a devenit astfel nu doar un instrument de marketing, ci un partener de cre\u015ftere sustenabil\u0103 pentru companiile mici \u015fi medii.<\/p>\n

\n\"\"<\/p>\n

\n

\nCifra de afaceri (2024): 10 mil. lei<\/strong><\/span><\/span><\/p>\n

\nProfit (2024): 655.000 lei<\/strong><\/span><\/span><\/p>\n

\nNum\u0103r de angaja\u0163i: 8<\/strong><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Companie: THE MARKETER INTERNATIONAL SRL theMarketer este o platform\u0103 de marketing digital care ajut\u0103 IMM-urile s\u0103 \u00ee\u015fi automatizeze comunicarea \u015fi s\u0103 \u00ee\u015fi optimizeze rezultatele, valorific\u00e2nd datele cross channel (website, aplica\u0163ii, magazine fizice, CRM\/ERP).   Descrierea inova\u0163iei: Pentru companiile mici \u015fi mijlocii, care se confrunt\u0103 adesea cu lipsa de timp, resurse \u015fi know-how, platforma ofer\u0103 o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571],"tags":[61606,57632,61673,61674,57657],"class_list":["post-241636","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","tag-cele-mai-inovatoare-companii-din-romania-2025","tag-inovatie-de-marketing","tag-platforma-de-automatizare-si-integrare-cross-channel-pentru-imm-uri","tag-rares-banescu","tag-themarketer"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241636"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241636\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}