{"id":241571,"date":"2025-10-29T10:22:02","date_gmt":"2025-10-29T10:22:02","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241571"},"modified":"2025-10-29T10:22:02","modified_gmt":"2025-10-29T10:22:02","slug":"am-construit-o-companie-puternica-dar-am-inceput-cu-oamenii-nu-cu-cifrele-alben-mitarev-director-general-icredit-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241571","title":{"rendered":"\u201eAM CONSTRUIT O COMPANIE PUTERNIC\u0102, DAR AM \u00ceNCEPUT CU OAMENII, NU CU CIFRELE\u201d \u2013 ALBEN MITAREV, DIRECTOR GENERAL ICREDIT ROM\u00c2NIA"},"content":{"rendered":"<p>\nPovestea iCredit Rom\u00e2nia este, \u00eenainte de toate, o poveste despre oameni. Despre \u00eencredere, curaj \u015fi transformare. Despre o companie care a crescut constant, pas cu pas, f\u0103r\u0103 s\u0103 piard\u0103 din vedere ceea ce conteaz\u0103 cel mai mult \u2013 echipa \u015fi clien\u0163ii s\u0103i. Evolu\u0163ia constant\u0103 din primii ani cerea \u00eens\u0103 o nou\u0103 etap\u0103 de consolidare \u015fi dezvoltare strategic\u0103, menit\u0103 s\u0103 duc\u0103 brandul la nivelul urm\u0103tor.<\/p>\n<p>\nLa finalul anului 2019, Alben Mitarev prelua conducerea companiei iCredit Rom\u00e2nia \u00een calitate de Director General. \u00cen fa\u0163a lui nu era doar o organiza\u0163ie \u00een plin\u0103 expansiune, ci un proiect de via\u0163\u0103. \u201eAm \u015ftiut c\u0103 urmeaz\u0103 o transformare profund\u0103 \u015fi am construit o companie puternic\u0103, dar am \u00eenceput cu oamenii, nu cu cifrele\u201d, spune el. Din acel moment, filosofia lui a devenit direc\u0163ia iCredit: performan\u0163\u0103 \u015fi digitalizare, dar mereu orientat\u0103 c\u0103tre oameni.<\/p>\n<p>\n<strong><em>O echip\u0103, o cultur\u0103, o direc\u0163ie<\/em><\/strong><\/p>\n<p>\nAst\u0103zi, iCredit se afl\u0103 printre cei mai mari juc\u0103tori din pia\u0163a IFN, cu peste 115 birouri, o echip\u0103 de 1.400 de angaja\u0163i \u015fi colaboratori \u015fi aproape un milion de credite acordate. Compania face parte din Management Financial Group (MFG) \u2013 un ecosistem interna\u0163ional de fintech \u015fi insuretech activ pe pie\u0163ele din Europa Central\u0103 \u015fi de Est, prezent pe dou\u0103 continente \u015fi \u00een nou\u0103 \u0163\u0103ri, cu peste 3.500 de angaja\u0163i, 450 de birouri \u015fi 6,8 milioane de credite acordate, \u00een valoare total\u0103 de 3,3 miliarde de euro.<\/p>\n<p>\n<strong><em>Digitalizare cu suflet<\/em><\/strong><\/p>\n<p>\n\u201eDigitalizarea nu este doar despre tehnologie, ci despre \u00eencredere. Ne ajut\u0103 s\u0103 fim mai eficien\u0163i, dar nu vrem s\u0103 pierdem contactul uman. Mul\u0163i clien\u0163i vor \u00een continuare s\u0103 discute fa\u0163\u0103 \u00een fa\u0163\u0103, s\u0103 fie asculta\u0163i, s\u0103 simt\u0103 c\u0103 cineva \u00eei \u00een\u0163elege. Noi vrem s\u0103 le oferim aceast\u0103 alegere\u201d, spune Mitarev. \u201dOamenii trebuie s\u0103 simt\u0103 c\u0103 pot accesa sprijinul financiar de care au nevoie simplu, rapid \u015fi sigur. \u00cen fond, rolul nostru este s\u0103 fim un partener de \u00eencredere \u00een momentele care conteaz\u0103\u201d.<\/p>\n<p>\nAstfel compania a r\u0103spuns \u015fi nevoilor clien\u0163ilor care prefer\u0103 procesele rapide, oferind op\u0163iunea de accesare online a produselor de creditare. \u00cen ultimul an, aplica\u0163iile online pentru credite s-au dublat, iar pl\u0103\u0163ile ratelor realizate prin canale alternative \u2013 online sau prin terminale de plat\u0103 \u2013 au crescut cu 25%. Totodat\u0103, compania a introdus solu\u0163ii de protec\u0163ie financiar\u0103, precum asigur\u0103rile ata\u015fate creditelor de consum, oferind clien\u0163ilor \u015fi familiilor lor siguran\u0163a de a fi proteja\u0163i \u00een fa\u0163a unor evenimente neprev\u0103zute.<\/p>\n<p>\n<strong><em>Responsabilitate \u015fi comunitate<\/em><\/strong><\/p>\n<p>\niCredit nu \u00eenseamn\u0103 doar servicii financiare, ci \u015fi implicare activ\u0103 \u00een comunitate. Odat\u0103 cu evolu\u0163ia companiei \u015fi dezvoltarea continu\u0103 a businessului, valoarea contribu\u0163iilor anuale la bugetul de stat a crescut constant, ajungand la peste 7,7 milioane de euro \u00een 2024. \u00cen plus, iCredit a direc\u0163ionat anual peste 100.000 de euro c\u0103tre proiecte educa\u0163ionale, sociale \u015fi c\u0103tre ONG-uri. \u201eNe implic\u0103m acolo unde putem aduce o schimbare real\u0103. Nu credem \u00een gesturi punctuale, ci \u00een parteneriate pe termen lung, \u00een educa\u0163ie \u015fi incluziune. C\u00e2nd o comunitate cre\u015fte, cre\u015ftem \u015fi noi.\u201d Aceea\u015fi filosofie s-a aplicat \u015fi \u00een interiorul organiza\u0163iei. \u00cen perioade dificile, precum pandemia sau presiunile economice, iCredit a ales s\u0103 investeasc\u0103 \u00een stabilitatea echipei, s\u0103 p\u0103streze locurile de munc\u0103 \u015fi s\u0103 ofere condi\u0163ii mai bune de lucru.<\/p>\n<p>\n<strong><em>O viziune pentru viitor<\/em><\/strong><\/p>\n<p>\nPrivind spre viitor, Alben Mitarev vorbe\u015fte mai pu\u0163in despre cifre \u015fi mai mult despre oameni \u015fi despre responsabilitatea unei industrii care trebuie s\u0103 evolueze s\u0103n\u0103tos. \u201eNe dorim o industrie curat\u0103, reglementat\u0103 \u015fi profesionist\u0103. Cu c\u00e2t exist\u0103 mai mult\u0103 claritate \u015fi \u00eencredere \u00een sectorul nostru, cu at\u00e2t mai mult c\u00e2\u015ftig\u0103 clientul final. Iar clientul este, p\u00e2n\u0103 la urm\u0103, centrul a tot ceea ce facem\u201d, spune el.<\/p>\n<p>\nPentru iCredit, dezvoltarea nu \u00eenseamn\u0103 doar extindere sau digitalizare, ci consolidarea unei culturi \u00een care fiecare om conteaz\u0103. \u201eC\u00e2nd oamenii se simt respecta\u0163i \u015fi au \u00eencredere \u00een companie \u015fi \u00een liderii lor, rezultatele vin natural. Putem avea procese moderne, dar f\u0103r\u0103 oameni dedica\u0163i nu am fi aici.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertorial<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,37087],"tags":[4172,272,314,6266,80],"class_list":["post-241571","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-publicitate","tag-cifre","tag-companie","tag-construire","tag-oameni","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241571"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241571\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}