{"id":241520,"date":"2025-10-24T17:40:08","date_gmt":"2025-10-24T17:40:08","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241520"},"modified":"2025-10-24T17:40:08","modified_gmt":"2025-10-24T17:40:08","slug":"piata-cu-freshful","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241520","title":{"rendered":"Pia\u0163a cu Freshful"},"content":{"rendered":"<p>\n<span style=\"color:#ffa07a;\"><span style=\"font-size:16px;\"><strong>Companie: Freshful by eMAG<\/strong><\/span><\/span><\/p>\n<p>\n<strong>\u00centr-o perioad\u0103 \u00een care consumatorii urbani sunt tot mai aten\u0163i la originea \u015fi autenticitatea alimentelor, dar dispun de tot mai pu\u0163in timp pentru a merge fizic \u00een pie\u0163e, Freshful by eMAG a creat un concept care aduce pia\u0163a direct \u00een casele clien\u0163ilor. \u201ePia\u0163a cu Freshful\u201d, lansat\u0103 \u00een august 2024, conecteaz\u0103 micii produc\u0103tori locali cu consumatorii printr-o platform\u0103 digital\u0103 de e-grocery, combin\u00e2nd tradi\u0163ia pie\u0163ei cu avantajele tehnologiei \u015fi livr\u0103rii rapide.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\n\u201ePia\u0163a cu Freshful\u201d este un concept inovator care aduce experien\u0163a autentic\u0103 a pie\u0163ei direct \u00een casele clien\u0163ilor. \u00centr-un context \u00een care consumatorii caut\u0103 tot mai mult produse locale, autentice \u015fi de calitate, dar dispun de mai pu\u0163in timp pentru cump\u0103r\u0103turi tradi\u0163ionale, Freshful r\u0103spunde acestor nevoi printr-un acces facil la bun\u0103t\u0103\u0163i proaspete de la mici produc\u0103tori, livrate rapid \u015fi \u00een condi\u0163ii optime. Proiectul a fost dezvoltat de echipele interne Freshful (achizi\u0163ii, logistic\u0103, marketing, tehnologie) \u015fi implementat \u00een colaborare cu peste 1.200 de mici produc\u0103tori, majoritatea din Rom\u00e2nia. Ace\u015ftia au fost selecta\u0163i pe criterii de calitate \u015fi proximitate, pentru a garanta prospe\u0163imea \u015fi pentru a sus\u0163ine economia local\u0103. Motiva\u0163ia a fost dubl\u0103: pe de o parte, s\u0103 ofere consumatorilor urbani acces simplu la produse curate \u015fi autentice; pe de alt\u0103 parte, s\u0103 ofere micilor produc\u0103tori o platform\u0103 digital\u0103 modern\u0103, cu vizibilitate sporit\u0103 \u015fi un canal eficient de distribu\u0163ie.<\/p>\n<p>\n<strong><ins>Elementul de noutate<\/ins><\/strong><\/p>\n<p>\nInova\u0163ia aduce pentru prima dat\u0103 integrarea experien\u0163ei de pia\u0163\u0103 \u00eentr-o platform\u0103 digital\u0103 de e-grocery, cu livrare rapid\u0103 \u2013 uneori \u00een mai pu\u0163in de 24 de ore de la recoltare. Conceptul reduce lan\u0163ul clasic de distribu\u0163ie, scurt\u00e2nd timpul dintre recoltare \u015fi livrare, ceea ce \u00eenseamn\u0103 prospe\u0163ime, calitate \u015fi eficien\u0163\u0103 logistic\u0103. Clientul are libertatea de a comanda online produse locale \u015fi proaspete, livrate direct la adres\u0103, \u015fi de a-\u015fi planifica cump\u0103r\u0103turile \u00een avans. Pentru industrie, acest concept marcheaz\u0103 un pas \u00eenainte \u00een digitalizarea distribu\u0163iei de produse locale \u015fi \u00een promovarea economiei circulare, consolid\u00e2nd pozi\u0163ionarea Freshful ca lider \u00een e-grocery \u015fi promotor al produc\u0103torilor rom\u00e2ni.<\/p>\n<p>\n<strong><ins>Efecte \u015fi impact<\/ins><\/strong><\/p>\n<p>\nRezultatele s-au v\u0103zut imediat \u00een preferin\u0163ele consumatorilor \u015fi \u00een cre\u015fterea afacerilor locale. Produsele provenite de la micii produc\u0103tori au generat 31% din totalul v\u00e2nz\u0103rilor \u00een vara anului 2025, confirm\u00e2nd apetitul crescut pentru produse locale. Freshful a livrat 720 de tone de fructe \u015fi legume, dintre care 133 de tone de pepeni (\u010260% fa\u0163\u0103 de 2024). Segmentul micilor produc\u0103tori a asigurat 75% din carnea \u015fi pe\u015ftele v\u00e2ndute (11 tone), iar produsele artizanale au \u00eenregistrat cre\u015fteri spectaculoase: 2,7 tone de cafea de specialitate (de 4 ori mai mult dec\u00e2t vara trecut\u0103), peste 17.000 de sticle de bere artizanal\u0103 \u015fi 60.000 de sticle de vin (16% dintre clien\u0163i). Num\u0103rul produc\u0103torilor locali care colaboreaz\u0103 cu Freshful a crescut cu 20% \u00eentr-un singur an, iar reac\u0163iile pozitive din partea clien\u0163ilor confirm\u0103 relevan\u0163a \u015fi poten\u0163ialul pe termen lung al acestui model. Astfel, Pia\u0163a cu Freshful devine un catalizator al schimb\u0103rilor \u00een consumul urban, sus\u0163in\u00e2nd at\u00e2t preferin\u0163ele consumatorilor, c\u00e2t \u015fi dezvoltarea economiei locale.<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n<span style=\"color:#ffa07a;\"><span style=\"font-size:16px;\"><strong>Cifra de afaceri a companiei (2024): 357 mil. lei<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: center;\">\n<span style=\"color:#ffa07a;\"><span style=\"font-size:16px;\"><strong>Num\u0103r de angaja\u0163i: 770<\/strong><\/span><\/span><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companie: Freshful by eMAG \u00centr-o perioad\u0103 \u00een care consumatorii urbani sunt tot mai aten\u0163i la originea \u015fi autenticitatea alimentelor, dar dispun de tot mai pu\u0163in timp pentru a merge fizic \u00een pie\u0163e, Freshful by eMAG a creat un concept care aduce pia\u0163a direct \u00een casele clien\u0163ilor. \u201ePia\u0163a cu Freshful\u201d, lansat\u0103 \u00een august 2024, conecteaz\u0103 micii [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[61606,5238,50531,50666,14909],"class_list":["post-241520","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-cele-mai-inovatoare-companii-din-romania-2025","tag-consumatori","tag-freshful","tag-inovatie-de-produs","tag-livrare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241520"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241520\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}