{"id":241519,"date":"2025-10-24T17:39:52","date_gmt":"2025-10-24T17:39:52","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241519"},"modified":"2025-10-24T17:39:52","modified_gmt":"2025-10-24T17:39:52","slug":"mol-move-primul-program-de-loialitate-100-digital-din-industria-oil-gas-cu-beneficii-transfrontaliere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241519","title":{"rendered":"MOL Move \u2013 primul program de loialitate 100% digital din industria oil & gas cu beneficii transfrontaliere"},"content":{"rendered":"

\nCompanie: MOL Rom\u00e2nia Petroleum Products S.R.L.<\/strong><\/span><\/span><\/p>\n

\nMOL Rom\u00e2nia a lansat \u00een luna martie 2024, programul de loialitate MOL Move, 100% digital, conceput s\u0103 r\u0103spund\u0103 nevoilor \u015fi preocup\u0103rilor consumatorilor actuali. MOL Move este primul program de loialitate din Rom\u00e2nia care permite o utilizare interna\u0163ional\u0103. Ofer\u0103 beneficii \u015fi \u00een afara \u0163\u0103rii, \u00een sta\u0163iile din re\u0163eaua MOL Group, aduc\u00e2nd un plus de relevan\u0163\u0103 \u015fi utilitate pentru cei care c\u0103l\u0103toresc frecvent. \u00cen mai pu\u0163in de un an \u015fi jum\u0103tate de la lansare, programul a atras peste un milion de utilizatori \u00een Rom\u00e2nia \u015fi a devenit un reper interna\u0163ional de digitalizare \u015fi inova\u0163ie.<\/strong><\/p>\n

\n <\/p>\n

\nDescrierea inova\u0163iei:<\/ins><\/strong><\/p>\n

\nMOL Move \u00eenlocuie\u015fte vechiul sistem de carduri de loialitate cu o platform\u0103 100% digital\u0103, adaptat\u0103 unui comportament de consum \u00een continu\u0103 schimbare. Programul le ofer\u0103 clien\u0163ilor persoane fizice \u015fi corporate beneficii imediate, interactive \u015fi personalizate, de la reduceri \u015fi acces gratuit la servicii \u00een sta\u0163iile MOL \u015fi INA, p\u00e2n\u0103 la posibilitatea de a utiliza aplica\u0163ia \u00eempreun\u0103 cu cardul de flot\u0103 MOL Group. Func\u0163ionalit\u0103\u0163ile de gamificare \u2013 insigne, roata cu premii, cupoane r\u0103zuibile \u2013 cresc engagementul \u015fi transform\u0103 fidelitatea \u00eentr-o experien\u0163\u0103 relevant\u0103 \u015fi modern\u0103.<\/p>\n

\nElementul de noutate<\/ins><\/strong><\/p>\n

\nMOL Move este primul program de loialitate digital transfrontalier din industria de oil & gas din Rom\u00e2nia, cu utilizare \u00een mai multe \u0163\u0103ri din re\u0163eaua MOL Group. Acest lucru \u00eel diferen\u0163iaz\u0103 net de alte ini\u0163iative locale. Mai mult, platforma introduce un nivel avansat de personalizare, \u015fi consolideaz\u0103 strategia de digitalizare a companiei.<\/p>\n

\nEfectele inova\u0163iei<\/ins><\/strong><\/p>\n

\n\u2022 Peste 1.000.000 de utilizatori \u00een mai pu\u0163in de un an \u015fi jum\u0103tate.<\/p>\n

\n\u2022 Aplica\u0163ia a ajuns pe locul 1 \u00een Google Play (Auto & Vehicles) \u015fi App Store (Travel), cu ratinguri de 4.8 \u015fi 4.9.<\/p>\n

\n\u2022 A creat un ecosistem digital unificat \u015fi a crescut engagementul utilizatorilor.<\/p>\n

\n\u2022 Feedback foarte bun din partea clien\u0163ilor \u015fi partenerilor, fiind perceput ca exemplu de inova\u0163ie \u00een retail \u015fi digitalizare.<\/p>\n

\n\u2022 Premii interna\u0163ionale: Loyalty 360 (2022), International Loyalty Awards (2023), Best Loyalty Program (2025).<\/p>\n

\n

\nCifra de afaceri a companiei (2024): 9.566.728.361 lei<\/strong><\/span><\/span><\/p>\n

\nProfit (2024): 198.721.264 lei<\/strong><\/span><\/span><\/p>\n

\nNum\u0103r de angaja\u0163i: 278<\/strong><\/span><\/span>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Companie: MOL Rom\u00e2nia Petroleum Products S.R.L. MOL Rom\u00e2nia a lansat \u00een luna martie 2024, programul de loialitate MOL Move, 100% digital, conceput s\u0103 r\u0103spund\u0103 nevoilor \u015fi preocup\u0103rilor consumatorilor actuali. MOL Move este primul program de loialitate din Rom\u00e2nia care permite o utilizare interna\u0163ional\u0103. Ofer\u0103 beneficii \u015fi \u00een afara \u0163\u0103rii, \u00een sta\u0163iile din re\u0163eaua MOL Group, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,531],"tags":[61626,61606,61625,50666,61623,61624],"class_list":["post-241519","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-energie","tag-beneficii-transfrontaliere","tag-cele-mai-inovatoare-companii-din-romania-2025","tag-industria-oil-gas","tag-inovatie-de-produs","tag-mol-move","tag-program-de-loialitate-digital"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241519"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241519\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}