{"id":241484,"date":"2025-10-23T18:42:33","date_gmt":"2025-10-23T18:42:33","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241484"},"modified":"2025-10-23T18:42:33","modified_gmt":"2025-10-23T18:42:33","slug":"molecules-of-youth-m31-true-collagen-creamer","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241484","title":{"rendered":"Molecules of Youth: m31 True Collagen Creamer"},"content":{"rendered":"

\nCompanie: Molecules of Youth <\/strong><\/span><\/span><\/p>\n

\n\u015etiin\u0163a suplimentelor pentru well-ageing a fost combinat\u0103 cu \u015ftiin\u0163a comportamentelor pentru lansarea m31 True Collagen Creamer, un produs-inova\u0163ie care transform\u0103 cafeaua de diminea\u0163\u0103 \u00eentr-un obicei de longevitate.<\/strong><\/p>\n

\n <\/p>\n

\nDescrierea inova\u0163iei:<\/ins><\/strong><\/p>\n

\nTr\u0103im \u00eentr-o epoc\u0103 \u00een care totul se \u00eent\u00e2mpl\u0103 rapid \u015fi \u00een care suntem obi\u015fnui\u0163i s\u0103 c\u0103ut\u0103m solu\u0163ii imediate. Realitatea este, \u00eens\u0103, c\u0103 longevitatea nu apare peste noapte. Nu exist\u0103 un shortcut, ci un drum format din gesturi mici, repetate constant, care \u00een timp se acumuleaz\u0103 \u015fi fac diferen\u0163a.<\/p>\n

\n\u201e\u015etim \u00eens\u0103 c\u00e2t de greu este s\u0103 adaugi noi obiceiuri \u00eentr-o via\u0163\u0103 deja plin\u0103 de rutine. De aceea, adev\u0103rata noastr\u0103 miz\u0103 nu este doar s\u0103 formul\u0103m suplimente eficiente, ci s\u0103 le facem parte din ritualuri zilnice deja existente. Astfel, produsele MOY devin instrumente prin care consecven\u0163a devine natural\u0103, iar longevitatea accesibil\u0103. De aceea, am integrat \u015ftiin\u0163a suplimentelor pentru well-ageing cu \u015ftiin\u0163a comportamentelor \u015fi am lansat m31 True Collagen Creamer, un produs-inova\u0163ie care transform\u0103 cafeaua de diminea\u0163\u0103 \u00eentr-un obicei de longevitate\u201d, declar\u0103 Ciprian Stancu, antreprenor, fondator Republica BIO (nutri\u0163ie functionala), HempAID (canabis medical) \u015fi Molecules of Youth (longevitate \u015fi well-ageing).<\/p>\n

\nProdusul a fost lansat \u00een iulie 2025, \u00een urma unei investi\u0163ii de 30.000 euro, fonduri care au vizat R&D, studii clinice, produc\u0163ie, ambalaj.<\/p>\n

\nEchipa implicat\u0103 este format\u0103 din echipa MOY & Republica BIO, laboratoare certificate din Fran\u0163a \u015fi parteneri de distribu\u0163ie (Farmacia Tei, Bebe Tei).<\/p>\n

\n\u201eAm observat mereu acela\u015fi fenomen: oamenii \u00ee\u015fi doresc schimb\u0103ri reale pentru s\u0103n\u0103tatea lor, dar de cele mai multe ori produsele achizi\u0163ionate r\u0103m\u00e2n \u00een dulap. Lipsa de consecven\u0163\u0103 nu \u0163ine de lipsa de voin\u0163\u0103, ci de faptul c\u0103 suplimentele sunt percepute ca un pas \u00een plus \u00eentr-o zi deja suprasolicitant\u0103. Am dorit s\u0103 schimb\u0103m acest tipar printr-un produs care nu cere disciplin\u0103 extraordinar\u0103, ci se integreaz\u0103 natural \u00een rutina consumatorului\u201d, afirm\u0103 Viviana Corne\u0163eanu, co-fondator \u015fi COO HempAID \u015fi Molecules of Youth, divizia de longevitate a grupului Republica BIO.<\/p>\n

\nPublicul-\u0163int\u0103 \u00eel constituie millennials \u015fi Gen X din mediul urban, preocupa\u0163i de un stil de via\u0163\u0103 s\u0103n\u0103tos \u015fi echilibrat, con\u015ftien\u0163i de schimb\u0103rile necesare pentru a-\u015fi men\u0163ine calitatea vie\u0163ii. \u201eEi au nevoie s\u0103 fie asculta\u0163i, \u00een\u0163ele\u015fi \u015fi sprijini\u0163i cu solu\u0163ii care s\u0103 se plieze pe ritmul lor de via\u0163\u0103\u201d, adaug\u0103 Viviana Corne\u0163eanu.<\/p>\n

\nElementul de noutate<\/ins><\/strong><\/p>\n

\nCoonform reprezentan\u0163ilor companiei, acesta este primul colagen dovedit clinic din Rom\u00e2nia creat special pentru cafea. Con\u0163ine peptide de colagen hidrolizate, pentru absorb\u0163ie superioar\u0103, iar doza optim\u0103, a fost calibrat\u0103 conform studiilor clinice. \u00cen plus, gustul cafelei r\u0103m\u00e2ne neschimbat.<\/p>\n

\n\u201eSunt monozone pre-dozate. F\u0103r\u0103 calcule. F\u0103r\u0103 griji. Desfaci, amesteci \u015fi ai grij\u0103 de tine. Nu e un supliment. E un upgrade de lifestyle. Cafeaua de diminea\u0163\u0103 devine primul gest de longevitate\u201d, sus\u0163ine Viviana Corne\u0163eanu. Tot ea mai spune c\u0103 aceasta este \u015fi o nou\u0103 abordare \u00een industrie, nefiind vorba de un produs izolat, ci de integrarea lui \u00eentr-un comportament preexistent, \u00eentr-un moment precis al zilei.<\/p>\n

\nEfecte \u015fi impact<\/ins><\/strong><\/p>\n

\nStocul proiectat p\u00e2n\u0103 \u00een ianuarie 2026 a fost epuizat \u00een primele s\u0103pt\u0103m\u00e2ni de la lansare, conform reprezentan\u0163lor companiei, v\u00e2nz\u0103rile M31 dep\u0103\u015find estim\u0103rile cu peste 60%. Conform feedback-ului, utilizatorii v\u0103d consumul de m31 ca pe un upgrade al cafelei zilnice.<\/p>\n

\n

\nCifra de afaceri* (2024): 2,4 mil. euro<\/strong><\/span><\/span><\/p>\n

\nProfit (2024): 100.000 euro <\/strong><\/span><\/span><\/p>\n

\nNr. angaja\u0163i: 16<\/strong><\/span><\/span><\/p>\n

\n*pentru Republica Bio, Molecules of Youth fiind divizia de longevitate<\/em><\/span><\/p>\n

\n

\n\"\"<\/p>\n

\n30.000 de euro este valoarea investi\u0163iei \u00een lansarea produsului<\/strong><\/em><\/span><\/p>\n

\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Companie: Molecules of Youth \u015etiin\u0163a suplimentelor pentru well-ageing a fost combinat\u0103 cu \u015ftiin\u0163a comportamentelor pentru lansarea m31 True Collagen Creamer, un produs-inova\u0163ie care transform\u0103 cafeaua de diminea\u0163\u0103 \u00eentr-un obicei de longevitate.   Descrierea inova\u0163iei: Tr\u0103im \u00eentr-o epoc\u0103 \u00een care totul se \u00eent\u00e2mpl\u0103 rapid \u015fi \u00een care suntem obi\u015fnui\u0163i s\u0103 c\u0103ut\u0103m solu\u0163ii imediate. Realitatea este, \u00eens\u0103, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[61606,50666,26662,61614,60900],"class_list":["post-241484","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-cele-mai-inovatoare-companii-din-romania-2025","tag-inovatie-de-produs","tag-longevitate","tag-m31-true-collagen-creamer","tag-molecules-of-youth"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241484"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241484\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}