{"id":241222,"date":"2025-10-15T20:19:05","date_gmt":"2025-10-15T20:19:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241222"},"modified":"2025-10-15T20:19:05","modified_gmt":"2025-10-15T20:19:05","slug":"nestle-revine-in-productia-din-romania-cu-o-fabrica-de-inghetata-la-sebes-o-firma-in-care-gigantul-elvetian-e-actionar-preia-un-grup-leton-cu-operatiuni-inclusiv-pe-plan-local","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241222","title":{"rendered":"Nestl\u00e9 revine \u00een produc\u0163ia din Rom\u00e2nia cu o fabric\u0103 de \u00eenghe\u0163at\u0103 la Sebe\u015f: o firm\u0103 \u00een care gigantul elve\u0163ian e ac\u0163ionar preia un grup leton cu opera\u0163iuni inclusiv pe plan local"},"content":{"rendered":"

\n\u2666<\/span> Acesta este modelul pe care Nestl\u00e9 l-a tot aplicat \u015fi \u00een alte businessuri. Spre exemplu, \u00een Rom\u00e2nia, ei au cump\u0103rat la finalul anilor \u201990 afacerea Joe, care a presupus brandul de napolitane \u015fi fabrica din Timi\u015foara. Circa 20 de ani mai t\u00e2rziu, gigantul a decis s\u0103 \u00eenchid\u0103 fabrica local\u0103 \u015fi s\u0103 mute produc\u0163ia \u00een alte \u0163\u0103ri. De altfel, Rom\u00e2nia era una dintre pu\u0163inele pie\u0163e din Europa unde Nestl\u00e9 nu avea fabrici. P\u00e2n\u0103 acum.<\/strong><\/em><\/p>\n

\nGrupul Froneri, unul dintre cei mai mari actori de pe pia\u0163a de \u00eenghe\u0163at\u0103, ce are \u00een spate un joint venture \u00eentre gigantul elve\u0163ian Nestl\u00e9 \u015fi fondul de investi\u0163ii Pai Partners, a cump\u0103rat afacerea Food Union, originar\u0103 din Letonia, dar care are opera\u0163iuni \u015fi \u00een Rom\u00e2nia.<\/p>\n

\nLocal, e vorba de compania Alpin, pe care letonii au achizi\u0163ionat-o \u00een tran\u015fe de la un antreprenor \u2013 Ioan Istrate. Prin aceast\u0103 tranzac\u0163ie, Nestl\u00e9 revine \u2013 indirect – \u00een produc\u0163ia din Rom\u00e2nia cu o fabric\u0103 de \u00eenghe\u0163at\u0103 la Sebe\u015f. De altfel, acesta este modelul pe care Nestl\u00e9 l-a tot aplicat \u015fi \u00een alte businessuri. Spre exemplu, \u00een Rom\u00e2nia, ei au cump\u0103rat la finalul anilor \u201990 afacerea Joe, care a presupus brandul de napolitane \u015fi fabrica din Timi\u015foara. Circa 20 de ani mai t\u00e2rziu, gigantul a decis s\u0103 \u00eenchid\u0103 fabrica local\u0103 \u015fi s\u0103 mute produc\u0163ia \u00een alte \u0163\u0103ri. ZF a scris \u00een mai multe r\u00e2nduri c\u0103 Rom\u00e2nia era una dintre pu\u0163inele pie\u0163e din Europa unde Nestl\u00e9 nu avea fabrici. P\u00e2n\u0103 acum.<\/p>\n

\nPotrivit datelor ZF, Nestl\u00e9 \u015fi-a mutat divizia de \u00eenghe\u0163at\u0103 sub umbrela Froneri \u00een 2016, c\u00e2nd a f\u0103cut parteneriatul cu R&R Ice Cream, ce avea \u00een spate fondul PAI Partners.<\/p>\n

\nDe altfel, \u015fi acum, grupul Froneri a cump\u0103rat Food Union tot de la un fond – PAG Private Equity.<\/p>\n

\n\u201eFood Union a construit un portofoliu de branduri \u00eendr\u0103gite la nivel local, \u00een care inten\u0163ion\u0103m s\u0103 investim pentru a dezvolta \u015fi mai mult poten\u0163ialul semnificativ al afacerii\u201c, a spus Phil Griffin, CEO al Froneri.<\/p>\n

\nGrupul leton are activitate \u00een \u0162\u0103rile Baltice \u015fi Rom\u00e2nia \u015fi are circa 300 mil. euro afaceri. Afacerea din Rom\u00e2nia a Food Union, operat\u0103 prin compania Alpin 57 Lux, e de circa 30 mil. euro (153 mil. lei), num\u0103r\u00e2ndu-se printre actorii mari din domeniu, pe o pia\u0163\u0103 unde lider e Unilever, conform celor mai recente date ZF.<\/p>\n

\nAcum, printre aceast\u0103 tranzac\u0163ie, se ascute lupta la v\u00e2rf \u00eentre Unilever \u015fi Nestl\u00e9 (indirect). Tranzac\u0163ia, a c\u0103rei valoare nu a fost f\u0103cut\u0103 public\u0103, a\u015fteapt\u0103 \u00eens\u0103 acordul autorit\u0103\u0163ilor din domeniul Concuren\u0163ei din Danemarca, Norvegia, Estonia, Letonia (cu excep\u0163ia produselor lactate), Lituania \u015fi Rom\u00e2nia. Decizia este a\u015fteptat\u0103 lunile urm\u0103toare.<\/p>\n

\nTranzac\u0163ia nu a vizat divizia de lactate a Food Union din Letonia.<\/p>\n

\nFroneri are activitate \u00een peste 25 de \u0163\u0103ri \u015fi venituri de peste 5 mld. euro anual, av\u00e2nd \u00een portofoliu branduri precum Haagen Dazs, Nuii, Oreo sau Milka. Acum, \u00een acela\u015fi portofoliu \u00ee\u015fi vor face loc \u015fi m\u0103rci rom\u00e2ne\u015fti precum sau Transalpina, Fulg de Nea sau Alpin.<\/p>\n

\n\u201cSub conducerea Froneri, aceste branduri vor c\u00e2\u015ftiga o acoperire mai larg\u0103 \u015fi avantajele unui portofoliu global \u015fi a capacit\u0103\u0163ilor sale, p\u0103str\u00e2nd \u00een acela\u015fi timp caracterul local \u015fi calitatea pe care consumatorii o apreciaz\u0103\u201c, spune Soren Lauridsen, pre\u015fedinte executiv al Food Union.<\/p>\n

\nP\u0103r\u0163ile au comunicat c\u0103 va r\u0103m\u00e2ne \u00een picioare conducerea Food Union, dar nu au spus dac\u0103 vor fi p\u0103strate \u015fi fabricile actuale ale companiei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Grupul Froneri, unul dintre cei mai mari actori de pe pia\u0163a de \u00eenghe\u0163at\u0103, ce are \u00een spate un joint venture \u00eentre gigantul elve\u0163ian Nestl\u00e9 \u015fi fondul de investi\u0163ii Pai Partners, a cump\u0103rat afacerea Food Union, originar\u0103 din Letonia, dar care are opera\u0163iuni \u015fi \u00een Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[280,7903,61533,9869,10667,33650],"class_list":["post-241222","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-fabrica","tag-fond-de-investitii","tag-froneri","tag-inghetata","tag-nestle","tag-sebes"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241222"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241222\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}