{"id":241199,"date":"2025-10-15T10:16:00","date_gmt":"2025-10-15T10:16:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241199"},"modified":"2025-10-15T10:16:00","modified_gmt":"2025-10-15T10:16:00","slug":"100-tineri-manageri-de-top-catalin-cindea-bat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241199","title":{"rendered":"100 Tineri manageri de top. C\u0103t\u0103lin C\u00eendea, BAT"},"content":{"rendered":"<p style=\"text-align: center;\">\n<strong>Head of External Engagement, South East Europe, BAT<\/strong><\/p>\n<p style=\"text-align: center;\">\n<strong>39 de ani<\/strong><\/p>\n<hr \/>\n<p>\nCu aproape 20 de ani de experien\u0163\u0103 \u00een comunicare strategic\u0103 \u015fi afaceri publice, C\u0103t\u0103lin C\u00eendea a devenit una dintre vocile importante ale transform\u0103rii industriei produselor cu nicotin\u0103 \u00een Europa de Sud-Est. \u00cen rolul s\u0103u de head of external affairs pentru 14 pie\u0163e din regiune, coordoneaz\u0103 eforturile BAT de a schimba percep\u0163iile despre o industrie ancorat\u0103 \u00een trecut, cu obiectivul clar al unui viitor f\u0103r\u0103 fum. A lucrat \u00een companii multina\u0163ionale, dar \u015fi \u00een agen\u0163ii, travers\u00e2nd domenii precum media, rela\u0163ii publice \u015fi afaceri guvernamentale.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>START CU IMPACT<\/strong><\/p>\n<hr \/>\n<p>\n<em>Ai dat-o \u00een bar\u0103? Perfect. Poveste\u015fte-ne.<br \/>\nCare a fost cea mai mare gre\u015feal\u0103 din carier\u0103 \u015fi lec\u0163ia pe care n-o vei uita niciodat\u0103?<\/em><\/p>\n<hr \/>\n<p>\nCea mai mare gre\u015feal\u0103 a fost s\u0103 cred c\u0103 le pot face pe toate singur \u015fi c\u0103 le pot face bine. Am \u00een\u0163eles \u00eentre timp c\u0103 cel mai important lucru, oriunde ai lucra, fie c\u0103 e\u015fti antreprenor sau angajat, este s\u0103 ai \u00een jurul t\u0103u oameni pe care \u00eei respec\u0163i, \u00eei apreciezi \u015fi \u00een care ai \u00eencredere.<\/p>\n<hr \/>\n<p>\n<em>Gre\u015feal\u0103 vs. e\u015fec: unde tragi linia?<br \/>\n\u015ei ce \u00eenseamn\u0103, de fapt, e\u015fecul pentru tine?<\/em><\/p>\n<hr \/>\n<p>\nAt\u00e2t gre\u015felile, c\u00e2t \u015fi e\u015fecurile sunt inevitabile, singurul lucru pe care \u00eel po\u0163i face este s\u0103 mergi mai departe \u015fi s\u0103 \u00eencerci s\u0103 nu le repe\u0163i. Dup\u0103 fiecare lucru care ar fi putut merge mai bine \u00eemi iau pu\u0163in timp, al\u0103turi de cei din jurul meu, \u015fi \u00eencerc\u0103m \u00eempreun\u0103 s\u0103 \u00een\u0163elegem ce anume ar fi putut s\u0103 ne conduc\u0103 spre un alt rezultat.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>TRASEU &#038; AMBI\u0162IE<\/strong><\/p>\n<hr \/>\n<p>\n<em>Ce responsabilit\u0103\u0163i duci azi \u00een spate \u2013 \u015fi unde vrei s\u0103 ajungi m\u00e2ine?<\/em><\/p>\n<p>\n<em>Poveste\u015fte-ne despre traseul t\u0103u profesional.<\/em><\/p>\n<hr \/>\n<p>\n\u00cen prezent lucrez al\u0103turi de oameni din \u00eentreaga Europ\u0103 de Sud-Est, 14 \u0163\u0103ri \u00een total. \u00cencerc\u0103m \u00eempreun\u0103 s\u0103 transform\u0103m felul \u00een care este perceput\u0103 industria din care facem parte, cea a produselor cu nicotin\u0103. Nu e o schimbare u\u015foar\u0103 pentru c\u0103 percep\u0163ia multora din exterior este ancorat\u0103 \u00een trecutul companiei, \u00een timp ce noi lucr\u0103m pentru viitorul ei: o lume f\u0103r\u0103 fum, \u00een care cei care aleg s\u0103 consume nicotin\u0103 o fac folosind produse care nu ard \u015fi care sunt mai pu\u0163in nocive.<\/p>\n<p>\n\u00cen cei aproape 20 ani de experien\u0163\u0103 \u00een comunicarea unor subiecte complicate am avut onoarea \u015fi privilegiul s\u0103 \u00eent\u00e2lnesc v\u00e2rfurile domeniului \u015fi am \u00eencercat mereu s\u0103 \u201dfur\u201d c\u00e2te ceva de la fiecare. M-ar bucura s\u0103 ajung \u00een situa\u0163ia \u00een care altcineva s\u0103 considere c\u0103 are ce \u00eenv\u0103\u0163a de la mine.<\/p>\n<hr \/>\n<p>\n<em>CEO sau antreprenor?<br \/>\nCare e visul t\u0103u pe termen lung?<\/em><\/p>\n<hr \/>\n<p>\nProvoc\u0103rile m\u0103 motiveaz\u0103. Iar la BAT nu ducem lips\u0103 de provoc\u0103ri, fie c\u0103 vorbim despre efortul continuu de a reduce nivelul ridicat al contrabandei cu \u0163igarete \u015fi de a explica de ce o taxare excesiv\u0103 nu ajut\u0103 sau despre prezentarea alternativelor cu nicotin\u0103 cu risc redus* fa\u0163\u0103 de \u0163igarete.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>MOMENTE CARE CONTEAZ\u0102<\/strong><\/p>\n<hr \/>\n<p>\n<em>Care e reu\u015fita de care e\u015fti cel mai m\u00e2ndru?<\/em><\/p>\n<hr \/>\n<p>\nUn proiect, o decizie, o echip\u0103?<\/p>\n<p>\n\u00cen general sunt m\u00e2ndru de oamenii pe care i-am \u00eent\u00e2lnit \u00een via\u0163\u0103 \u015fi pe care am reu\u015fit s\u0103 \u00eei p\u0103strez al\u0103turi. M\u0103 refer la colegii din BAT cu care \u00eempart biroul de 9 ani deja \u2013 o dovad\u0103 a faptului c\u0103 ne place s\u0103 lucr\u0103m \u00eempreun\u0103 \u015fi c\u0103 o facem bine \u2013 dar \u015fi la to\u0163i oamenii cu care am lucrat \u00eenainte sau continui s\u0103 lucrez, din afara companiei.<\/p>\n<hr \/>\n<p>\n<em>Trei superputeri profesionale.<br \/>\nCe abilit\u0103\u0163i sunt esen\u0163iale pentru succesul \u00een carier\u0103?<\/em><\/p>\n<hr \/>\n<p>\nCred c\u0103 este important s\u0103 rezi\u015fti la stres \u015fi e\u015fec, s\u0103 fii dispus s\u0103 \u00eenve\u0163i din propriile gre\u015feli \u015fi din experien\u0163ele altora \u015fi s\u0103 cau\u0163i mereu solu\u0163ii creative la problemele cu care te confrun\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Head of External Engagement, South East Europe, BAT 39 de ani Cu aproape 20 de ani de experien\u0163\u0103 \u00een comunicare strategic\u0103 \u015fi afaceri publice, C\u0103t\u0103lin C\u00eendea a devenit una dintre vocile importante ale transform\u0103rii industriei produselor cu nicotin\u0103 \u00een Europa de Sud-Est. \u00cen rolul s\u0103u de head of external affairs pentru 14 pie\u0163e din regiune, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[12239,7785,61525],"class_list":["post-241199","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-100-tineri-manageri-de-top","tag-bat","tag-catalin-cindea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241199"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241199\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}