{"id":241190,"date":"2025-10-15T09:44:00","date_gmt":"2025-10-15T09:44:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241190"},"modified":"2025-10-15T09:44:00","modified_gmt":"2025-10-15T09:44:00","slug":"cum-a-ajuns-un-antreprenor-din-constanta-sa-produca-legume-pe-400-ha-si-sa-le-vanda-apoi-catre-marile-lanturi-catre-horeca-si-procesatori","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241190","title":{"rendered":"Cum a ajuns un antreprenor din Constan\u0163a s\u0103 produc\u0103 legume pe 400 ha \u015fi s\u0103 le v\u00e2nd\u0103 apoi c\u0103tre marile lan\u0163uri, c\u0103tre HoReCa \u015fi procesatori?"},"content":{"rendered":"

\n\u2666<\/span> \u201eAm investit \u00een iriga\u0163ii, \u00een logistic\u0103, \u00een dezvoltare. Fiecare investi\u0163ie a atras o alta\u201c \u2666<\/span> Acum, el vrea s\u0103 \u00eenchid\u0103 cercul \u015fi s\u0103 investeasc\u0103 inclusiv \u00een procesare \u2666<\/span> Compania Agrobrava cultiv\u0103 morcovi, p\u0103st\u00e2rnac, p\u0103trunjel, \u0163elin\u0103 \u015fi sfecl\u0103 ro\u015fie.<\/strong><\/em><\/p>\n

\nPaul Mu\u015fat a pornit pe drumul antreprenoriatului \u00eenc\u0103 din 2003. Atunci a pus bazele a ceea ce ast\u0103zi este Agrobrava, o companie din jude\u0163ul Constan\u0163a care produce legume pe o suprafa\u0163\u0103 de 400 de hectare.<\/p>\n

\n\u201eAm fost convins c\u0103 vreau s\u0103 con\u00adstruiesc o afacere solid\u0103 \u00een agricultur\u0103, un domeniu vital pentru Rom\u00e2nia\u201c, spune el.<\/p>\n

\nFamilia sa se ocup\u0103 de agricultur\u0103 \u00eenc\u0103 de prin anii \u201970, \u00eens\u0103 el nu a fost mult\u0103 vreme apropiat de aceast\u0103 acti\u00advitate. A absolvit o facultate \u00eentr-un cu totul alt domeniu, dup\u0103 care, \u00een timp, s-a orientat c\u0103tre agricultur\u0103. \u00cenainte de asta \u00eens\u0103, a \u015fi lucrat \u00een domeniul \u00een care a studiat. \u015ei i-a pl\u0103cut foarte mult. \u201eTotu\u015fi, \u00een final am ajuns la antrepre\u00adnoriat \u015fi la agricultur\u0103, de\u015fi o vreme am mers cu ambele activit\u0103\u0163i \u00een para\u00adlel. \u00cemi amintesc c\u0103 o prieten\u0103 de-a mea care activa \u00een domeniul acesta mi-a spus c\u0103 orice va fi, agricultura va merge mai deeparte. Am crezut-o. De fapt, de 23 de ani, an de an, i-am tot dat dreptate.\u201c<\/p>\n

\n <\/p>\n

\nDespre \u00eenceputuri<\/strong><\/p>\n

\n\u00cen agricultur\u0103, \u00eenc\u0103 de la \u00eenceput, a \u00eencercat s\u0103 vad\u0103 ce fac al\u0163ii. A mers mult \u00een afar\u0103 \u015fi a vizitat ferme, convins fiind c\u0103 \u015fi \u00een Rom\u00e2nia se va ajunge la acelea\u015fi standarde. A mers cel mai des \u00een Olanda \u015fi Germania, unde a desco\u00adperit ferme care produceau, sortau \u015fi ambalau, iar apoi trimiteau marfa c\u0103tre lan\u0163urile de supermarketuri.<\/p>\n

\n\u201eEram convins c\u0103 se va \u00eent\u00e2mpla \u015fi la noi la fel.\u201c Primii retaileri au venit spre el c\u00e2ndva \u00een 2010. \u201eLe-a pl\u0103cut ce f\u0103ceam, le-a pl\u0103cut marfa noastr\u0103, dar aveam unele minusuri.\u201c<\/p>\n

\n\u00cenainte de asta \u00eens\u0103, Paul Mu\u015fat \u00eencepuse deja s\u0103 investeasc\u0103 \u00een dez\u00advoltarea businessului. Primul pas au fost iriga\u0163iile.<\/p>\n

\n\u201eDup\u0103 ce noi am fost \u00een vizit\u0103 \u00een Germania la ferme, au venit \u015fi nem\u0163ii la noi, asta prin 2006. \u015ei le explicam atunci c\u0103 anul e greu, c\u0103 nu a plouat. \u015ei cineva care era prezent \u00eemi tot f\u0103cea semne s\u0103 tac. Mi-a explicat ulterior c\u0103 spun\u00e2nd c\u0103 st\u0103m la m\u00e2na lui Dumnezeu cu businessul acesta le spun c\u00e2t de slab sunt de fapt \u00een organizarea propriei afaceri.\u201c<\/p>\n

\nCultur\u0103 mare f\u0103r\u0103 ap\u0103 nu exist\u0103. De aceea, \u00een 2008 a investit \u00een iriga\u0163ii. Acum are toate cele 400 ha irigate.<\/p>\n

\n <\/p>\n

\nContinuarea…<\/strong><\/p>\n

\n\u201eLa noi, fiecare investi\u0163ie a atras dup\u0103 sine o alt\u0103 investi\u0163ie. Datorit\u0103 iriga\u0163iilor, am realizat legume de calitate. Dar c\u00e2nd au venit supermarketurile c\u0103tre noi, am con\u015ftientizat c\u0103 nu aveam sec\u0163ii de sp\u0103lare, sortare \u015fi \u00eempachetare.\u201c<\/p>\n

\nA\u015fa c\u0103 a construit o hal\u0103 special\u0103, \u00een care a investit \u00een total 1,8 mil. euro. A aplicat pentru fonduri europene, dar pentru a avea cash-flow-ul necesar pentru implementarea acestor proiecte a apelat la banc\u0103.<\/p>\n

\n\u201eDup\u0103 ce am f\u0103cut sta\u0163ia de \u00eempachetare, retailerii ne-au spus c\u0103 sunt mul\u0163umi\u0163i de ceea ce le oferim, \u00eens\u0103 dezavantajul e c\u0103 avem o colaborare scurt\u0103 pe parcursul unui an.\u201c<\/p>\n

\nA\u015fa c\u0103 a investit \u00een depozitare, cu zon\u0103 de recep\u0163ie-livrare, cu celule frig. Acum, compania poate livra timp de aproape nou\u0103 luni dintr-un an. \u201eAst\u0103zi putem s\u0103 depozit\u0103m \u00een sezon \u015fi s\u0103 vindem \u00een perioada rece, c\u00e2nd ne batem cu importurile.\u201c<\/p>\n

\n\u00cen acela\u015fi timp, investi\u0163iile au continuat, \u00ee\u015fi aminte\u015fte antreprenorul.<\/p>\n

\n\u201eDup\u0103 ce am \u00eenchis cercul cu depozitul, retailerii ne-au spus c\u0103 suntem scumpi, a\u015fa c\u0103 am \u00eenceput s\u0103 facem analize s\u0103 vedem unde avem cheltuielile cele mai mari. Am descoperit la acea vreme c\u0103 apa pentru irigat era cea mai scump\u0103. O preluam de la stat din canale.\u201c<\/p>\n

\nA f\u0103cut o alt\u0103 investi\u0163ie, de 1,6 mil. euro, \u00eentr-o sta\u0163ie de pompare cu priz\u0103 direct\u0103 la canalul Dun\u0103re-Marea Neagr\u0103. \u201eAm c\u00e2\u015ftigat astfel independent\u0103. Am finalizat proiectul \u00een 2016.\u201c<\/p>\n

\n <\/p>\n

\nCum arat\u0103 viitorul?<\/strong><\/p>\n

\n\u00cen domeniul acesta \u00eens\u0103, investi\u0163iile nu se termin\u0103 niciodat\u0103. \u201e\u00cen fiecare an investim \u00een tehnologie nou\u0103, \u00een tehnic\u0103 de recoltat. Anul acesta, spre exemplu, am pariat pe agricultur\u0103 inteligent\u0103. Ne g\u00e2ndim la robo\u0163i, suntem \u00een curs de scriere a unor proiecte.\u201c<\/p>\n

\nTotodat\u0103, antreprenorul recunoa\u015fte c\u0103 businessul e \u00eentr-un moment bun.<\/p>\n

\nA pornit la drum cu ardeioase \u015fi r\u0103d\u0103cinoase, plantate pe 14-16 ha, teren at\u00e2t \u00een proprietate, c\u00e2t \u015fi \u00een arend\u0103. Ast\u0103zi, produce legume r\u0103d\u0103cinoase doar.<\/p>\n

\n\u201eE o decizie strategic\u0103 deoarece Rom\u00e2nia are un poten\u0163ial foarte bun \u00een aceast\u0103 zon\u0103 \u015fi pentru c\u0103 exist\u0103 cerere constant\u0103.\u201c<\/p>\n

\nPrincipalele culturi ale Agrobrava sunt morcovii, p\u0103st\u00e2rnacul, p\u0103trunjelul, \u0163elina \u015fi sfecla ro\u015fie. \u201eAcum am ajuns la o suprafa\u0163\u0103 de 400 de hectare, cultivate \u00een dou\u0103 cicluri de produc\u0163ie. \u00cen continuare avem \u015fi teren propriu \u015fi \u00een arend\u0103, de\u015fi prefer arenda deoarece costurile sunt mai mici. \u00cen zona noastr\u0103, pre\u0163urile la teren au crescut mult. Pl\u0103te\u015fti 10.000-15.000 de euro s\u0103 cumperi un hectar. Este \u00eentr-adev\u0103r un sol foarte bun.\u201c<\/p>\n

\n <\/p>\n

\nIntegrare pe vertical\u0103<\/strong><\/p>\n

\nFirma are o sec\u0163iune de solarii, pe care o folose\u015fte doar pentru producerea materialului s\u0103ditor, \u00een rest lucreaz\u0103 \u00een c\u00e2mp deschis.<\/p>\n

\nMare parte din produc\u0163ie merge c\u0103tre retailul modern, dar compania colaboreaz\u0103 \u015fi cu un distribuitor care duce marfa \u00een HoReCa \u015fi la procesatorii care fac mixuri de legume, care congeleaz\u0103, care fac borcane etc.<\/p>\n

\n\u201eAcum, dup\u0103 toate aceste investi\u0163ii suntem \u00eentr-un moment bun. Pe viitor, vrem s\u0103 diversific\u0103m gama de produse, dar \u015fi s\u0103 dezvolt\u0103m segmentul de procesare. Totodat\u0103, am depus \u015fi un proiect pe energie verde, care s\u0103 ne acopere o parte din consumul propriu\u201c, conchide Paul Mu\u015fat.<\/p>\n

\nEl a fost prezent \u00een cadrul emisiunii Constan\u0163a, pove\u015fti de pe litoral \u015fi de dincolo de el, un proiect ZF sus\u0163inut de Banca Transilvania.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paul Mu\u015fat a pornit pe drumul antreprenoriatului \u00eenc\u0103 din 2003. Atunci a pus bazele a ceea ce ast\u0103zi este Agrobrava, o companie din jude\u0163ul Constan\u0163a care produce legume pe o suprafa\u0163\u0103 de 400 de hectare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[61518,10006,61517,61516],"class_list":["post-241190","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-agro-brava","tag-constanta","tag-paul-musat","tag-povesti-de-pe-litoral-si-de-dincolo-de-el-un-proiect-zf-sustinut-de-banca-transilvania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241190"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241190\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}