\nAltex Rom\u00e2nia, liderul pie\u0163ei de retail electro-IT, extinde anul acesta ecosistemul de branduri prin integrarea re\u0163elei Brico Depot, care va participa pentru prima dat\u0103 la campania Black Friday.<\/p>\n
\n\u2666 <\/span>Altex Rom\u00e2nia deschide campania de Black Friday pe 30 octombrie, al\u0103turi de Media Galaxy \u015fi, \u00een premier\u0103, de Brico Depot, recent integrat \u00een grup \u2666 <\/span>Retailerul estimeaz\u0103 o cre\u015ftere a v\u00e2nz\u0103rilor fa\u0163\u0103 de 2024, pe fondul unei cereri mai selective \u015fi al investi\u0163iilor \u00een digitalizare, logistic\u0103 \u015fi extinderea re\u0163elei na\u0163ionale. Brico Depot va fi redenumit, dar \u00ee\u015fi va p\u0103stra profilul de bricolaj.<\/strong><\/em><\/p>\n \nAltex Rom\u00e2nia, liderul pie\u0163ei de retail electro-IT, extinde anul acesta ecosistemul de branduri prin integrarea re\u0163elei Brico Depot, care va participa pentru prima dat\u0103 la campania Black Friday.<\/p>\n \nIntegrarea Brico Depot marcheaz\u0103 o etap\u0103 important\u0103 \u00een consolidarea pozi\u0163iei grupului pe pia\u0163a local\u0103. \u201eBrandul Brico Depot apar\u0163ine Kingfisher \u015fi va fi \u00eenapoiat acestuia. Vom comunica la momentul potrivit noul brand, \u00eens\u0103 clien\u0163ii nu vor sim\u0163i o diferen\u0163\u0103 \u00een calitate sau sortiment. Din contr\u0103, ne dorim ca standardele s\u0103 fie cel pu\u0163in la nivelul Altex\u201c, a declarat Raul Filip, director adjunct la Altex Rom\u00e2nia.<\/p>\n \nRe\u0163eaua Brico Depot func\u0163ioneaz\u0103 \u00een prezent sub umbrela Altex Rom\u00e2nia, al\u0103turi de Altex \u015fi Media Galaxy, fiecare p\u0103str\u00e2nd o strategie distinct\u0103. \u201eGrupul are trei branduri care \u00eemp\u0103rt\u0103\u015fesc acelea\u015fi valori \u015fi standarde de calitate. Nu vom uni magazinele, dar exist\u0103 zone unde toate sunt prezente \u00een acela\u015fi complex\u201c, a explicat Filip.<\/p>\n \nCampania Black Friday 2025 este una extins\u0103, cu oferte actualizate s\u0103pt\u0103m\u00e2nal, menite s\u0103 asigure continuitate \u015fi stocuri suficiente. \u201eClien\u0163ii nu vor mai avea presiunea achizi\u0163iilor din primele minute. Pot analiza, compara \u015fi cump\u0103ra atunci c\u00e2nd consider\u0103 oportun\u201c, a spus Filip.<\/p>\n \nRetailerul observ\u0103 o schimbare \u00een comportamentul de cump\u0103rare. \u201eClien\u0163ii petrec mai mult timp document\u00e2ndu-se, compar\u0103 ofertele \u015fi a\u015fteapt\u0103 momentul potrivit. \u00cen acest context, estim\u0103m o cre\u015ftere a v\u00e2nz\u0103rilor \u00een 2025 fa\u0163\u0103 de anul trecut, deoarece deciziile de achizi\u0163ie sunt mai bine funda\u00admentate\u201c, a precizat reprezen\u00adtantul Altex.<\/p>\n \nPentru a sus\u0163ine aceast\u0103 evolu\u0163ie, compania a investit \u00een modernizarea infrastructurii IT \u015fi \u00een extinderea capacit\u0103\u0163ilor logistice.<\/p>\n \n\u201eAm implementat un sistem informatic care eficientizeaz\u0103 fluxurile de lucru \u015fi \u00eembun\u0103t\u0103\u0163e\u015fte experien\u0163a de cump\u0103rare, indiferent de canal \u2013 magazin, aplica\u0163ie sau site\u201c, a spus Filip.<\/p>\n \nAltex mizeaz\u0103 pe o experien\u0163\u0103 integrat\u0103 de retail, \u00een care magazinele fizice \u015fi platformele online se completeaz\u0103. Ofertele din campania Black Friday sunt disponibile \u00een toate canalele, iar achizi\u0163iile pot fi f\u0103cute \u015fi \u00een rate f\u0103r\u0103 dob\u00e2nd\u0103, prin b\u0103ncile partenere sau prin serviciul Credex.<\/p>\n \nRetailerul men\u0163ine totodat\u0103 parteneriatele din marketplace, dar sub acelea\u015fi reguli stricte privind calitatea \u015fi garan\u0163ia produselor. \u201eMarketplace-ul func\u0163ioneaz\u0103 dup\u0103 acelea\u015fi principii ca Altex: produse originale, garan\u0163ie, respectarea normelor legale \u015fi servicii postv\u00e2nzare\u201c, a explicat Filip.<\/p>\n \nPlanurile de dezvoltare pentru perioada urm\u0103toare includ extinderea re\u0163elei na\u0163ionale. \u201eAnul acesta am deschis zece magazine noi, iar \u00een anii urm\u0103tori vom ad\u0103uga \u00eentre \u015fapte \u015fi zece unit\u0103\u0163i anual, at\u00e2t Altex, c\u00e2t \u015fi Brico Depot. Magazinele de bricolaj au suprafe\u0163e mai mari, deci ritmul va depinde de maturitatea fiec\u0103rui proiect\u201c, a spus Filip.<\/p>\n \nCompania va continua s\u0103 optimizeze structura re\u0163elei, \u00eenlocuind spa\u0163iile mici, mai vechi, cu unit\u0103\u0163i moderne \u015fi eficiente energetic. \u201eVrem ca experien\u0163a clientului s\u0103 fie coerent\u0103 \u015fi predictibil\u0103, indiferent de ora\u015f\u201c, a ad\u0103ugat reprezentantul Altex.<\/p>\n \n\u00cen ceea ce prive\u015fte logistica, stocurile pentru Black Friday sunt deja preg\u0103tite, iar depozitele grupului pot sus\u0163ine cererea ridicat\u0103 din perioada campaniei. \u201eSuntem preg\u0103ti\u0163i. Avem capacitatea de livrare necesar\u0103 \u015fi stocuri suficiente pentru fiecare etap\u0103 a campaniei\u201c, a afirmat Filip.<\/p>\n \n\u00centr-un an dominat de pruden\u0163\u0103 \u00een consum, retailerul estimeaz\u0103 o finalizare de an pozitiv\u0103, cu v\u00e2nz\u0103ri peste nivelul din 2024. \u201eBlack Friday este un moment de referin\u0163\u0103 pentru retailul rom\u00e2nesc. Clien\u0163ii caut\u0103 pre\u0163uri bune, dar \u015fi servicii complete. Aici credem c\u0103 Altex are avantajul decisiv \u2013 o experien\u0163\u0103 integrat\u0103, rapid\u0103 \u015fi sigur\u0103\u201c, a concluzionat Raul Filip.<\/p>\n","protected":false},"excerpt":{"rendered":" Altex Rom\u00e2nia, liderul pie\u0163ei de retail electro-IT, extinde anul acesta ecosistemul de branduri prin integrarea re\u0163elei Brico Depot, care va participa pentru prima dat\u0103 la campania Black Friday. \u2666 Altex Rom\u00e2nia deschide campania de Black Friday pe 30 octombrie, al\u0103turi de Media Galaxy \u015fi, \u00een premier\u0103, de Brico Depot, recent integrat \u00een grup \u2666 Retailerul estimeaz\u0103 o cre\u015ftere […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[48079,25505,7179,33537,7555,388,13982,387,22824,7212],"class_list":["post-241131","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-altex-romania","tag-black-friday","tag-brand","tag-brico-depot","tag-campanie","tag-cifra-de-afaceri","tag-integrare","tag-magazine","tag-participare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241131"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241131\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}