\nDiferen\u0163ele produselor fabricate \u00een Germania \u015fi fabricate \u00een Rom\u00e2nia \u00eencep s\u0103 dispar\u0103, ceea ce \u00eenseamn\u0103 c\u0103 brandurile rom\u00e2ne\u015fti \u00eencep s\u0103 prind\u0103 trac\u0163iune la nivel interna\u0163ional, iar Rom\u00e2nia devine din ce \u00een ce mai vizibl\u0103.<\/p>\n
\n\u201eNu mai v\u0103d diferen\u0163e \u00eentre made \u00een Germany \u015fi made in Romania. Mi se pare c\u0103 ADN-ul rom\u00e2nului a dovedit c\u0103 este serios, c\u0103 \u015ftie s\u0103 r\u0103spund\u0103 foarte repede. Noi export\u0103m de foarte mul\u0163i ani, aproape 4 mil. de produse pe an. Oamenii din celelalte sucursale pot s\u0103-\u015fi aleag\u0103 unde s\u0103 \u00ee\u015fi pun\u0103 v\u00e2nz\u0103rile \u015fi Rom\u00e2nia este \u00een top\u201d, a spus Gabriel Eremia, director de marketing, Beko Rom\u00e2nia.<\/p>\n
\n <\/p>\n
\nCe a mai spus Gabriel Eremia, director de marketing, Beko Rom\u00e2nia:<\/strong><\/p>\n \n\u25ba Mi se pare foarte mi\u015fto c\u0103 \u00een 2025 nu mai exist\u0103 domeniu \u00een care s\u0103 nu avem un brand rom\u00e2nesc care s\u0103 fie \u00een top. Am re\u00eenceput s\u0103 c\u0103l\u0103toresc mult prin prisma job-ului \u015fi c\u00e2nd v\u0103d un brand rom\u00e2nesc \u00een alt\u0103 \u0163ar\u0103, mi se pare absolut genial, mai pu\u0163in c\u00e2nd nu \u015ftiu c\u0103 e brand rom\u00e2nesc.<\/p>\n \n\u25ba Pentru cei care \u00ee\u015fi permit s\u0103 ias\u0103 din \u0163ar\u0103, dac\u0103 \u00een \u0163ar\u0103 am ajuns s\u0103 fim top \u00een toate categoriile, cred c\u0103 next level este s\u0103 \u00eempingem un pic \u015fi \u00een afar\u0103.<\/p>\n \nDin punctul meu de vedere, locul unde s-a n\u0103scut \u015fi a fost inventat acel brand. Acest lucru face un brand rom\u00e2nesc, american etc. De exemplu, Apple proiectat \u00een California, asamblat \u00een China. Nu putem spune c\u0103 e brand chinezesc.<\/p>\n \n\u00cen electrocasnicele made \u00een Rom\u00e2nia nu conteaz\u0103 a\u015fa de mult brandul.<\/p>\n \n\u25ba Afterservice-ul este important pentru c\u0103 pe l\u00e2ng\u0103 produs, clientul are contact cu brandul t\u0103u \u00een momentul \u00een care ceva se stric\u0103. De exemplu, \u00eemi renovez casa, am cump\u0103rat o lustr\u0103 de pe un site cunoscut din Rom\u00e2nia. Mi-a venit lustra neambalat\u0103 corespunz\u0103tor, cu ambalajul rupt \u015fi lustra desf\u0103cut\u0103 pe buc\u0103\u0163i aproape. Am \u00eencercat s\u0103 dau de call-center, s\u0103 primesc un retur, tot ce face un om normal. Mi-au r\u0103spuns dup\u0103 5 zile, au zis c\u0103 \u00eemi dau discount de 20% la o achizi\u0163ie nou\u0103 \u015fi nu am mai cump\u0103rat de la ei. \u00cen schimb, ce am mai cump\u0103rat de pe alte site-uri s-au dovedit a fi din Cehia \u015fi cand mi-au gre\u015fit comanda mi-au r\u0103spuns \u00een 4 minute \u015fi mi-au trimis mail, tot foarte repede.<\/p>\n \n\u25ba Avem un studiu care arat\u0103 c\u0103 un client pleac\u0103 de la ideea c\u0103 vor s\u0103 cumpere un brand interna\u0163ional \u015fi pleac\u0103 din magazin cu un Arctic. Am investit foarte mult \u00een partea de design, tehnologie \u015fi atunci ar\u0103t\u0103m modern, avem tehnologia acolo, de\u015fi nu suntem un brand ieftin. Modernizarea brandurilor rom\u00e2ne\u015fti este foarte important. De exemplu, modul \u00een care Dacia s-a rebranduit \u015fi a crescut brandul este exemplul perfect de brand rom\u00e2nesc.<\/p>\n \n\u25ba Alte exemple de branduri rom\u00e2ne\u015fti care au ie\u015fit afar\u0103 sunt Aqua Carpatica, Borsec, sunt foarte multe branduri, \u00eens\u0103 ce cred eu c\u0103 lipse\u015fte este acest, dialogul social \u00een care brandurile care au ie\u015fit afar\u0103 s\u0103 vin\u0103, s\u0103 ne povesteasc\u0103 \u015fi nou\u0103 cum a reu\u015fit \u015fi s\u0103 facem un dialog pe partea aceasta. \u015etim c\u0103 au ie\u015fit afar\u0103, \u015ftim c\u00e2teva lucruri, dar nu este nimic care s\u0103 ne spun\u0103 de provoc\u0103ri. Poate ar trebui mai mediatizate aceste pove\u015fti.<\/p>\n Diferen\u0163ele produselor fabricate \u00een Germania \u015fi fabricate \u00een Rom\u00e2nia \u00eencep s\u0103 dispar\u0103, ceea ce \u00eenseamn\u0103 c\u0103 brandurile rom\u00e2ne\u015fti \u00eencep s\u0103 prind\u0103 trac\u0163iune la nivel interna\u0163ional, iar Rom\u00e2nia devine din ce \u00een ce mai vizibl\u0103. \u201eNu mai v\u0103d diferen\u0163e \u00eentre made \u00een Germany \u015fi made in Romania. Mi se pare c\u0103 ADN-ul rom\u00e2nului a dovedit c\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6266,7541,98,7630,7212],"class_list":["post-241107","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-oameni","tag-produse","tag-romania","tag-top","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241107"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241107\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}