{"id":241073,"date":"2025-10-12T13:00:00","date_gmt":"2025-10-12T13:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241073"},"modified":"2025-10-12T13:00:00","modified_gmt":"2025-10-12T13:00:00","slug":"capitalistul-saptamanii-thomas-meyer","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241073","title":{"rendered":"Capitalistul s\u0103pt\u0103m\u00e2nii: Thomas Meyer"},"content":{"rendered":"<p>\n<strong>\u00cen anii \u201980, un t\u00e2n\u0103r elve\u0163ian stabilit \u00een Spania visa la un brand de mod\u0103 care s\u0103 fie colorat, juc\u0103u\u015f \u015fi s\u0103 transmit\u0103 o stare de bucurie. Thomas Meyer a transformat acest vis \u00eentr-un business global, pornind de la o idee simpl\u0103: o jachet\u0103 din denim realizat\u0103 din patchwork de blugi uza\u0163i, creat\u0103 \u00een 1984.<\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/>Despre originile exacte ale lui Meyer lucrurile sunt ceva mai vagi \u00een sursele publice. Conform unor articole de pres\u0103 \u015fi interviuri, Meyer are r\u0103d\u0103cini elve\u0163iene, dar s-ar fi n\u0103scut \u00een Germania (unele surse spun \u201en\u0103scut \u00een Germania, de origine elve\u0163ian\u0103\u201d, scrie Modaes.com. El a locuit de mic la Barcelona sau a migrat acolo t\u00e2n\u0103r, iar via\u0163a sa profesional\u0103 s-a legat str\u00e2ns de Spania \u015fi de capitala Cataloniei. El a p\u0103strat un profil relativ discret din punct de vedere personal, prefer\u00e2nd s\u0103 vorbeasc\u0103 mai mult despre brand dec\u00e2t despre via\u0163a personal\u0103. Potrivit desigual.com, povestea brandului de fashion \u00eencepe \u00een 1984, \u00een cartierul El Raval din Barcelona, c\u00e2nd Meyer a creat o jachet\u0103 de denim din buc\u0103\u0163i reciclate de blugi \u2014 un patchwork de materiale vechi, lucru care ast\u0103zi este considerat unul dintre primele exemple de design \u201eupcycled\u201d \u00een mod\u0103. Numele \u201eDesigual\u201d \u2014 \u00een spaniol\u0103 \u201einegal\u201d, \u201ediferit\u201d \u2014 a fost sugerat de cineasta Isabel Coixet, care i-ar fi spus lui Meyer c\u0103 \u201eno es lo mismo\u201d (\u201enu este la fel\u201d).&nbsp;<\/p>\n<p>\nDoar doi ani mai t\u00e2rziu, \u00een 1986, Desigual a deschis primul magazin \u00een Ibiza, devenind rapid un reper pentru cei care c\u0103utau ceva aparte fa\u0163\u0103 de moda tradi\u0163ional\u0103. \u00cen decursul anilor \u201990 \u015fi 2000, brandul a crescut treptat, extinz\u00e2ndu-se din Spania \u00een Fran\u0163a, Portugalia \u015fi apoi global, prin magazine proprii, parteneriate \u015fi canale online. Un moment important \u00een evolu\u0163ia companiei a fost \u00een 2014, c\u00e2nd firma francez\u0103 de investi\u0163ii Eurazeo a achizi\u0163ionat o participa\u0163ie de 10% din Desigual, \u00een vederea sus\u0163inerii planurilor de cre\u015ftere \u015fi de profesionalizare a managementului. Cu toate acestea, \u00een 2018 Meyer a considerat c\u0103 este timpul s\u0103 rec\u00e2\u015ftige controlul total asupra companiei pe care o crease. Se presupune c\u0103 a investit peste 160 de milioane de dolari pentru a r\u0103scump\u0103ra pachetul de ac\u0163iuni \u015fi a deveni din nou ac\u0163ionar majoritar integrat. (sursa: Forbes profile) Desigual nu a fost niciodat\u0103 despre minimum comun, ci a scris o poveste despre culoare, expresie, diversitate \u015fi diferen\u0163iere.<\/p>\n<p>\nDe la \u00eenceput, ethosul brandului a fost altceva dec\u00e2t moda de mas\u0103, o estetic\u0103 neconven\u0163ional\u0103 care s\u0103 transmit\u0103 via\u0163\u0103, energie \u015fi optimism. Designurile sunt adesea asimetrice, combina\u0163ii de imprimeuri, aplica\u0163ii textile sau contrast puternic de culori \u2014 totul \u00een slujba ideii c\u0103 nu trebuie s\u0103 fii \u201ela fel ca to\u0163i ceilal\u0163i\u201d. Meyer a vorbit, \u00een interviuri, despre fazele de dificultate prin care brandul a trecut \u015fi despre cum crizele au fost ocazii de reinventare. \u201eAm trecut prin perioade dure, dar aceste momente sunt oportunit\u0103\u0163i de a te reinventa. A\u015fa s-a n\u0103scut Desigual, pe baza nevoii de adaptare\u201d, a declarat el. (sursa: FashionNetwork) \u00cen prezent, Desigual are sediul \u00een Barcelona \u015fi este prezent \u00een zeci de \u0163\u0103ri, cu o re\u0163ea vast\u0103 de magazine \u015fi canale digitale. Compania a investit \u00een digitalizare, logistic\u0103 \u015fi transformare a imaginii, a lansat proiecte de sustenabilitate, a integrat tehnologii noi \u015fi a dezvoltat colabor\u0103ri cu arti\u015fti \u015fi designeri pentru colec\u0163ii capsule.&nbsp; &nbsp;<\/p>\n<p>\n<br \/>\n<strong>Traducere \u015fi adaptare: Ioana Matei<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen anii \u201980, un t\u00e2n\u0103r elve\u0163ian stabilit \u00een Spania visa la un brand de mod\u0103 care s\u0103 fie colorat, juc\u0103u\u015f \u015fi s\u0103 transmit\u0103 o stare de bucurie. Thomas Meyer a transformat acest vis \u00eentr-un business global, pornind de la o idee simpl\u0103: o jachet\u0103 din denim realizat\u0103 din patchwork de blugi uza\u0163i, creat\u0103 \u00een 1984. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[12114,13101,31819,61482,9705,61481],"class_list":["post-241073","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-barcelona","tag-blugi","tag-capitalistul-saptamanii","tag-desigual","tag-spania","tag-thomas-meyer"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241073"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241073\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}