{"id":240650,"date":"2025-09-29T17:46:00","date_gmt":"2025-09-29T17:46:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=240650"},"modified":"2025-09-29T17:46:00","modified_gmt":"2025-09-29T17:46:00","slug":"cum-a-devenit-un-colt-de-gradina-amenajat-pentru-nunta-inspiratie-de-business-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=240650","title":{"rendered":"Cum a devenit un col\u0163 de gr\u0103din\u0103 amenajat pentru nunt\u0103 inspira\u0163ie de business?"},"content":{"rendered":"<p>\n<strong>Florina Bobar lucreaz\u0103 din 2009 \u00een domeniul&nbsp;designului vestimentar, iar deoarece creativitatea a fost mereu motorul s\u0103u, a \u00eenceput s\u0103-\u015fi construiasc\u0103 un business \u00een acest domeniu. Mai \u00eent\u00e2i a lucrat al\u0103turi de sora ei \u00een atelierul de design vestimentar Bobar, iar mai apoi s-a decis s\u0103 se dedice proiectului Col\u0163ul Boho, inspirat de ideea unui col\u0163 relaxant \u00een gr\u0103din\u0103, g\u00e2ndit pentru cununia ei civil\u0103 \u00eempreun\u0103 cu prietena ei Anca Lupu, pe care a pierdut-o \u00eentre timp.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/>Col\u0163ul Boho a luat na\u015ftere oficial \u00een 2022, dar povestea lui \u00eencepe de fapt \u00een 2020, \u00een pandemie. Eram \u00een plin\u0103 carantin\u0103, urma s\u0103 m\u0103 c\u0103s\u0103toresc civil \u015fi c\u0103utam un decor special pentru acel moment. Am descoperit un backdrop macrame care m-a cucerit, dar nu am g\u0103sit nimic de \u00eenchiriat sau cump\u0103rat \u00een Rom\u00e2nia. A\u015fa c\u0103 mi-am spus: \u00abDar eu nu pot s\u0103 fac asta?\u00bb\u201d, poveste\u015fte Florina, fondatoarea brandului Col\u0163ul Boho, care ast\u0103zi are un portofoliu concentrat pe gen\u0163i lucrate manual \u015fi obiecte textile de zi cu zi, ce p\u0103streaz\u0103 un spirit boho, liber \u015fi autentic.<\/p>\n<p>\nEa \u00ee\u015fi aminte\u015fte c\u0103 o vreme Col\u0163ul Boho a \u00eensemnat \u015fi decoruri pentru evenimente \u2013 \u00eenchirieri de obiecte, decoruri boeme, piese de accent \u2013 o activitate care a prins foarte bine \u015fi care a fost sus\u0163inut\u0103 \u00een mare parte de colabor\u0103rile frecvente cu prietena ei Anca \u015fi cu aranjamentele florale pe care le f\u0103cea aceasta. \u201eDup\u0103 dispari\u0163ia ei, ceva s-a schimbat \u00een mine \u015fi, f\u0103r\u0103 s\u0103-mi dau seama, nu am mai avut acela\u015fi entuziasm pentru zona aceasta. Am sim\u0163it nevoia s\u0103 merg \u00een alt\u0103 direc\u0163ie, mai aproape de obiecte practice, durabile, purtabile.\u201d<\/p>\n<p>\nAst\u0103zi, ea \u00ee\u015fi \u00eemparte timpul \u00eentre Col\u0163ul Boho \u015fi un job part-time \u00een social media, unde colaboreaz\u0103 cu restaurante, cabinete, saloane sau galerii din Timi\u015foara.<\/p>\n<p>\nDe altfel, promovarea Col\u0163ului Boho o face \u00een principal prin social media \u2013 Instagram, Facebook \u015fi Google Ads. \u201eC\u00e2nd sunt consecvent\u0103 cu post\u0103rile (3\u20134 pe s\u0103pt\u0103m\u00e2n\u0103), se vede clar \u015fi \u00een comenzi. De\u015fi fac marketing pentru al\u0163ii cu u\u015furin\u0163\u0103, pentru Col\u0163ul Boho e mai greu s\u0103-mi \u0163in propriul ritm \u2013 dar lucrez la asta cu umor \u015fi r\u0103bdare\u201d, puncteaz\u0103 ea. Florina spune c\u0103 a pornit businessul cu fonduri proprii, a reinvestit constant ce a c\u00e2\u015ftigat \u00een materiale, accesorii, aparate \u015fi experimente, iar cel mai important sus\u0163in\u0103tor al ei este so\u0163ul ei.<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/afaceri\/cum-a-devenit-un-colt-de-gradina-amenajat-pentru-nunta-inspiratie-de-22908248\">CITITI AICI MATERIALUL INTEGRAL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Florina Bobar lucreaz\u0103 din 2009 \u00een domeniul&nbsp;designului vestimentar, iar deoarece creativitatea a fost mereu motorul s\u0103u, a \u00eenceput s\u0103-\u015fi construiasc\u0103 un business \u00een acest domeniu. Mai \u00eent\u00e2i a lucrat al\u0103turi de sora ei \u00een atelierul de design vestimentar Bobar, iar mai apoi s-a decis s\u0103 se dedice proiectului Col\u0163ul Boho, inspirat de ideea unui col\u0163 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[6185,254,7179,235,55822,200,61364,25361,16978,8924],"class_list":["post-240650","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-afaceri-de-la-zero","tag-atelier","tag-brand","tag-business","tag-design-vestimentar","tag-femei","tag-florina-bobar","tag-obiecte","tag-portofoliu","tag-timisoara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240650"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240650\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}