{"id":240627,"date":"2025-09-29T13:00:00","date_gmt":"2025-09-29T13:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=240627"},"modified":"2025-09-29T13:00:00","modified_gmt":"2025-09-29T13:00:00","slug":"100-cele-mai-puternice-femei-din-business-iulia-iana-head-of-marketing-hils-development","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=240627","title":{"rendered":"100 Cele mai puternice femei din business. Iulia Iana, Head of Marketing, HILS Development"},"content":{"rendered":"

\nMOTTO: \u201eMarketing is no longer about the stuff that you make, but about the stories you tell.”<\/span><\/span> – <\/em>Seth Godin<\/strong><\/p>\n

\n

\nBIO<\/strong><\/p>\n

\nCu o experien\u0163\u0103 de 13 ani \u00een marketing, at\u00e2t \u00een industria automotive, c\u00e2t \u015fi \u00een cea reziden\u0163ial\u0103, implementeaz\u0103 strategia de marketing a companiei, axat\u0103 pe segmentul mediu \u015fi mediu-plus, cu o viziune pe termen lung, de 15-20 de ani, care urm\u0103re\u015fte s\u0103 ofere un trai de calitate \u015fi accesibil pentru c\u00e2t mai mul\u0163i locuitori ai Bucure\u015ftiului. HILS Development este o companie rom\u00e2neasc\u0103 de top \u00een dezvolt\u0103ri reziden\u0163iale \u015fi proiecte mixed-use, cu \u015fase proiecte mari \u00een derulare, \u00een principal \u00een estul Bucure\u015ftiului.<\/p>\n

\n <\/p>\n

\nVISION BOARD, PRINCIPII & MOTIVA\u0162IE<\/strong><\/p>\n

\n Cum te motiveaz\u0103 citatul men\u0163ionat \u00een activitatea zilnic\u0103?<\/em><\/p>\n

\n\u00cen marketing, valoarea nu mai st\u0103 doar \u00een produs, ci \u00een povestea pe care o construim \u00een jurul lui, \u00een modul \u00een care reu\u015fim s\u0103 conect\u0103m emo\u0163ional brandul cu publicul. Pentru mine, marketingul \u00eenseamn\u0103 rela\u0163ie, empatie \u015fi creativitate strategic\u0103, iar acest citat \u00eemi reaminte\u015fte zilnic de puterea pe care o are o poveste bine spus\u0103.<\/p>\n

\n Cum arat\u0103 \u201eimaginea central\u0103\u201d de pe vision board?<\/em><\/p>\n

\nO busol\u0103 modern\u0103 stilizat\u0103, \u00eenconjurat\u0103 de valuri colorate. Simbolizeaz\u0103 claritatea direc\u0163iei \u00een mijlocul schimb\u0103rii. \u00centr-un domeniu at\u00e2t de dinamic precum marketingul, \u00een care tendin\u0163ele, tehnologia \u015fi comportamentul consumatorilor evolueaz\u0103 constant, busola \u00eemi reaminte\u015fte de importan\u0163a viziunii strategice \u2013 de a \u015fti \u00eentotdeauna unde vreau s\u0103 ajung, indiferent de provoc\u0103ri. Valurile colorate din jurul ei reprezint\u0103 creativitatea \u015fi adaptabilitatea, dou\u0103 valori esen\u0163iale care \u00eemi ghideaz\u0103 drumul profesional.<\/p>\n

\n <\/p>\n

\nLEADERSHIP & CARIER\u0102<\/strong><\/p>\n

\n Ce te inspir\u0103 c\u00e2nd iei decizii importante?<\/em><\/p>\n

\nEchipa cu care lucrez \u2013 ideile, expertiza \u015fi perspectivele diverse pe care le aduce fiecare membru. Stilul meu de leadership este colaborativ: m\u0103 bazez pe independen\u0163a \u015fi competen\u0163ele colegilor, iar \u00een luarea deciziilor \u0163in cont de feedback-ul \u015fi propunerile lor. Cred cu t\u0103rie c\u0103 micromanagementul inhib\u0103 inova\u0163ia.<\/p>\n

\n Care este cea mai mare realizare personal\u0103?<\/em><\/p>\n

\nEste disciplina \u015fi echilibrul pe care am reu\u015fit s\u0103 le construiesc \u00eentre via\u0163a profesional\u0103 \u015fi cea personal\u0103. Pentru mine, succesul nu \u00eenseamn\u0103 doar performan\u0163\u0103 \u00een carier\u0103, ci \u015fi capacitatea de a-mi gestiona energia astfel \u00eenc\u00e2t s\u0103 fiu prezent\u0103 \u015fi implicat\u0103 \u00een toate rolurile importante din via\u0163a mea.<\/p>\n

\n Ce te motiveaz\u0103 \u00een fiecare diminea\u0163\u0103 s\u0103 mergi mai departe?<\/em><\/p>\n

\nAspira\u0163ia de a construi ceva care conteaz\u0103 \u00eemi d\u0103 energie \u015fi sens. Fiecare zi \u00eenseamn\u0103 o \u015fans\u0103 de a evolua, de a aduce idei noi la via\u0163\u0103 \u015fi de a l\u0103sa \u00een urm\u0103 rezultate de care s\u0103 fiu m\u00e2ndr\u0103.<\/p>\n

\n <\/p>\n

\nHOBBY-URI & INSPIRA\u0162IE PERSONAL\u0102<\/strong><\/p>\n

\n Care este locul sau activitatea care te inspir\u0103 cel mai mult?<\/em><\/p>\n

\nNatura este locul care \u00eemi ofer\u0103 echilibru \u015fi claritate. \u00cemi d\u0103 lini\u015ftea de care am nevoie pentru a m\u0103 conecta cu prezentul, pentru a respira, a reflecta \u015fi a vedea lucrurile dintr-o perspectiv\u0103 proasp\u0103t\u0103. Marea \u015fi nisipul sunt, pentru mine, surse autentice de inspira\u0163ie.<\/p>\n

\n Exist\u0103 o carte care te-a influen\u0163at profund?<\/em><\/p>\n

\n\u201eLeaders Eat Last\u201d de Simon Sinek.<\/p>\n

\n Ce activit\u0103\u0163i te ajut\u0103 s\u0103 te relaxezi?<\/em><\/p>\n

\nAntrenamentele \u00een sala de fitness, ie\u015firile cu prietenii la final de s\u0103pt\u0103m\u00e2n\u0103, excursiile cu familia \u015fi filmele.<\/p>\n","protected":false},"excerpt":{"rendered":"

MOTTO: \u201eMarketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin BIO Cu o experien\u0163\u0103 de 13 ani \u00een marketing, at\u00e2t \u00een industria automotive, c\u00e2t \u015fi \u00een cea reziden\u0163ial\u0103, implementeaz\u0103 strategia de marketing a companiei, axat\u0103 pe segmentul mediu \u015fi mediu-plus, cu o viziune pe termen lung, de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,6462],"tags":[27301,52442,55978,61383],"class_list":["post-240627","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-imobiliare","tag-100-cele-mai-puternice-femei-din-business","tag-head-of-marketing","tag-hils-development","tag-iulia-iana"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240627"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240627\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}