{"id":240526,"date":"2025-09-24T14:08:58","date_gmt":"2025-09-24T14:08:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=240526"},"modified":"2025-09-24T14:08:58","modified_gmt":"2025-09-24T14:08:58","slug":"producatorul-de-mobila-lemet-a-investit-6-milioane-de-lei-in-dezvoltare-in-primul-semestru-directiile-principale-au-fost-energia-verde-digitalizarea-si-modernizarea-magazinelor-lems","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=240526","title":{"rendered":"\u200bProduc\u0103torul de mobil\u0103 LEMET a investit 6 milioane de lei \u00een dezvoltare \u00een primul semestru \u201eDirec\u0163iile principale au fost energia verde, digitalizarea \u015fi modernizarea magazinelor LEMS\u201d"},"content":{"rendered":"

\nLEMET, unul dintre cei mai mari produc\u0103tori de mobil\u0103 din Rom\u00e2nia, a continuat s\u0103 investeasc\u0103 \u00een prima jum\u0103tate a anului \u00een dezvoltarea companiei, \u00een extinderea re\u0163elei de magazine LEMS \u015fi \u00een lansarea de produse noi, \u00een contextul unei pie\u0163e tot mai competitive, afectate de apari\u0163ia unor noi juc\u0103tori, inclusiv din zona online, \u015fi de reduceri agresive de pre\u0163 practicate de marii competitori. Astfel, compania a derulat investi\u0163ii de aproape 6 milioane lei \u00een prima jum\u0103tate a lui 2025, cea mai mare parte fiind alocat\u0103 sustenabilit\u0103\u0163ii.<\/p>\n

\n\u201eChiar dac\u0103 pia\u0163a a traversat un context dificil, apari\u0163ia de juc\u0103tori noi \u015fi un context socio-politic tumultos, am continuat s\u0103 investim \u00een dezvoltarea companiei \u015fi \u00een infrastructura re\u0163elei de magazine LEMS. Direc\u0163iile principale au fost energia verde, digitalizarea \u015fi modernizarea magazinelor LEMS, iar prezen\u0163a magazinului nostru \u00een online devine din ce \u00een ce mai consistent\u0103. Este un efort financiar important, dar credem c\u0103 doar prin investi\u0163ii consistente putem asigura stabilitate \u015fi cre\u015ftere pe termen lung\u201d, a declarat Adina Rizea, director LEMET.<\/p>\n

\n\"\"<\/p>\n

\nPotrivit analizei interne, sus\u0163inut\u0103 de datele generale, pia\u0163a mobilei din Rom\u00e2nia a \u00eenregistrat o u\u015foar\u0103 cre\u015ftere \u00een prima parte a anului, pe fondul presiunii concuren\u0163iale determinate de apari\u0163ia mai multor juc\u0103tori, \u00een special pe segmentul v\u00e2nz\u0103rilor online.<\/p>\n

\nV\u00e2nzarea de mobil\u0103 \u015fi decora\u0163iuni destinate casei \u015fi gr\u0103dinii \u00een online c\u00e2\u015ftig\u0103 tot mai mult teren, conform analizei LEMET.<\/p>\n

\n\u00cen ceea ce prive\u015fte extinderea re\u0163elei LEMS, primele luni ale anului au adus dou\u0103 noi deschideri, la Fete\u015fti \u015fi D\u0103buleni, iar p\u00e2n\u0103 la finalul anului sunt planificate magazine noi la Roman sau Ia\u015fi. Pentru 2026, compania are \u00een vedere alte deschideri \u015fi reamenaj\u0103ri, continu\u00e2nd strategia de extindere \u015fi modernizare a magazinelor.<\/p>\n

\n\u201dPentru a doua parte a anului 2025, LEMET \u015fi-a propus s\u0103 accelereze lans\u0103rile de produse noi, s\u0103 consolideze v\u00e2nz\u0103rile online care devin o nou\u0103 direc\u0163ie de dezvoltare a magazinelor LEMS, dar \u015fi s\u0103 continue extinderea re\u0163elei fizice de magazine LEMS. Sunt planificate deschideri de magazine noi \u015fi o nou\u0103 direc\u0163ie de comunicare \u015fi marketing adaptat\u0103 contextului actual de pia\u0163\u0103\u201d, a declarat Daniel Belu, director de marketing & dezvoltare produs LEMET.<\/p>\n

\nFondat\u0103 \u00een 1991, compania LEMET dispune de facilit\u0103\u0163i de produc\u0163ie \u015fi spa\u0163ii de depozitare ce \u00eensumeaz\u0103 peste 40.000 de metri p\u0103tra\u0163i. Anual, aici sunt procesate aproximativ 3.500.000 de panouri, se realizeaz\u0103 peste 80.000 de piese din lemn masiv \u015fi peste 13.000 de articole tapi\u0163ate.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

LEMET, unul dintre cei mai mari produc\u0103tori de mobil\u0103 din Rom\u00e2nia, a continuat s\u0103 investeasc\u0103 \u00een prima jum\u0103tate a anului \u00een dezvoltarea companiei, \u00een extinderea re\u0163elei de magazine LEMS \u015fi \u00een lansarea de produse noi, \u00een contextul unei pie\u0163e tot mai competitive, afectate de apari\u0163ia unor noi juc\u0103tori, inclusiv din zona online, \u015fi de reduceri […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7442,19388,387,257,479,297,23320],"class_list":["post-240526","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-dezvoltare","tag-energie-verde","tag-magazine","tag-mobila","tag-modernizare","tag-producator","tag-semestru"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240526"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240526\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}