\nPe o pia\u0163\u0103 a comer\u0163ului alimentar de 150-170 mld. lei (30-35 mld. euro) anual, dominat\u0103 clar de grupuri interna\u0163ionale gigantice, un singur retailer autohton a reu\u015fit s\u0103 ating\u0103 pragul de 1 mld. lei (200 mil. euro) v\u00e2nz\u0103ri, iar asta \u00een 2024<\/p>\n
\n\u2666<\/span> Antreprenorul Iulian Nica, fondatorul afacerii, ar urma s\u0103 p\u0103streze restul de ac\u0163iuni \u015fi s\u0103 r\u0103m\u00e2n\u0103 la conducerea afacerii \u2666<\/span> \u0162inta anun\u0163at\u0103 de companie anul trecut era de 10 magazine \u015fi afaceri de 1 mld. euro p\u00e2n\u0103 \u00een 2029 \u2666<\/span> Sintagma \u201eo vitez\u0103 de scalare de 30 de ori mai mare\u201c arat\u0103 a\u015fadar ambi\u0163iile p\u0103r\u0163ilor.<\/strong><\/em><\/p>\n \nPe o pia\u0163\u0103 a comer\u0163ului alimentar de 150-170 mld. lei (30-35 mld. euro) anual, dominat\u0103 clar de grupuri interna\u0163ionale gigantice, un singur retailer autohton a reu\u015fit s\u0103 ating\u0103 pragul de 1 mld. lei (200 mil. euro) v\u00e2nz\u0103ri, iar asta \u00een 2024. Este vorba despre lan\u0163ul de patru magazine La Coco\u015f, dintre care unu deschis recent, ma\u00adga\u00adzine de mari dimensiuni \u015fi cu pre\u0163uri mici, un mix de hipermarket, discount \u015fi cash&carry.<\/p>\n \nAcest format a atras aten\u0163ia grupului german Schwarz, proprietarul Lidl \u015fi Kaufland, num\u0103rul unu \u015fi num\u0103rul doi din pia\u0163a autohton\u0103 de profil. Cum a ajuns un brand rom\u00e2nesc pe radarele celui mai mare grup de retail din Europa, un gigant cu afaceri de 175 mld. euro anual?<\/p>\n \n\u201eCompania La Coco\u015f a dezvoltat un model de afaceri impresionant \u015fi are un poten\u0163ial de cre\u015ftere semnificativ\u201c, spune Christian Groh, pre\u015fedintele consiliului de administra\u0163ie al Schwarz Corporate Solutions.<\/p>\n \nGrupul Schwarz are dou\u0103 branduri principale – Lidl cu peste 12.000 de magazine \u00een c\u00e2teva zeci de \u0163\u0103ri \u015fi Kaufland, care are mai bine de 1.500 de unit\u0103\u0163i. Spre compara\u0163ie, La Coco\u015f opereaz\u0103 patru.<\/p>\n \nAntreprenorul Iulian Nica, fondatorul afacerii autohtone, afirm\u0103 c\u0103 aceast\u0103 tranzac\u0163ie nu este o simpl\u0103 preluare, ci un parteneriat strategic menit s\u0103 extind\u0103 \u015fi s\u0103 consolideze conceptul La Coco\u015f, transform\u00e2ndu-l \u00eentr-un reper interna\u0163ional \u00een cadrul Grupului Schwarz.<\/p>\n \n\u201eAstfel, La Coco\u015f va avea \u015fansa s\u0103 devin\u0103 al patrulea pilon strategic, al\u0103turi de Lidl, Kaufland \u015fi Schwarz Produktion.\u201c<\/p>\n \nEl adaug\u0103 c\u0103 prin aceast\u0103 asociere, retailerul local are \u015fansa s\u0103 devin\u0103 o navet\u0103 spa\u0163ial\u0103 cu o vitez\u0103 de scalare de 30 de ori mai mare dec\u00e2t cea actual\u0103.<\/p>\n \n\u0162inta anun\u0163at\u0103 de companie anul trecut era de 10 magazine \u015fi afaceri de 1 mld. euro p\u00e2n\u0103 \u00een 2029. Sintagma \u201co vitez\u0103 de scalare 30 de ori mai mare\u201d arat\u0103 a\u015fadar ambi\u0163iile p\u0103r\u0163ilor.<\/p>\n \nAstfel, afacerea autohton\u0103 nu ar urma s\u0103 fie integrat\u0103 sub unul dintre cele dou\u0103 nume deja existente. De altfel, Kaufland \u015fi Lidl activeaz\u0103 pe alte formate \u2013 hipermarketuri de mici dimensiuni \u015fi discount. Ambele tipuri de magazine au suprafe\u0163e de c\u00e2teva ori mai reduse dec\u00e2t cele ale magazinelor La Coco\u015f, un concept 100% local, dar care ar urma s\u0103 fie replicat la nivel european.<\/p>\n \nP\u00e2n\u0103 atunci \u00eens\u0103, tranzac\u0163ia trebuie s\u0103 primeasc\u0103 acordul Consiliului Concuren\u0163ei. <\/p>\n","protected":false},"excerpt":{"rendered":" Pe o pia\u0163\u0103 a comer\u0163ului alimentar de 150-170 mld. lei (30-35 mld. euro) anual, dominat\u0103 clar de grupuri interna\u0163ionale gigantice, un singur retailer autohton a reu\u015fit s\u0103 ating\u0103 pragul de 1 mld. lei (200 mil. euro) v\u00e2nz\u0103ri, iar asta \u00een 2024 \u2666 Antreprenorul Iulian Nica, fondatorul afacerii, ar urma s\u0103 p\u0103streze restul de ac\u0163iuni \u015fi s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,47934,60719,60717,60718,416,55167,415,399,400],"class_list":["post-240459","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-brand-romanesc","tag-comert-alimentar","tag-grupul-schwarz","tag-iulian-nica","tag-kaufland","tag-la-cocos","tag-lidl","tag-retail","tag-tranzactie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240459"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240459\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}