{"id":240305,"date":"2025-09-16T18:43:37","date_gmt":"2025-09-16T18:43:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=240305"},"modified":"2025-09-16T18:43:37","modified_gmt":"2025-09-16T18:43:37","slug":"grupul-ion-mos-preia-brandul-romanesc-lucas-bites-si-marcheaza-un-nou-pas-in-consolidarea-portofoliului-sau","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=240305","title":{"rendered":"Grupul Ion Mo\u015f preia brandul rom\u00e2nesc Lucas Bites \u015fi marcheaz\u0103 un nou pas \u00een consolidarea portofoliului s\u0103u"},"content":{"rendered":"<div class=\"single-article-body\">\n<p>\nBucure\u015fti, 9 septembrie 2025 \u2013 <strong>Grupul Ion Mo\u015f<\/strong>, unul dintre liderii industriei alimentare din Rom\u00e2nia, anun\u0163\u0103 achizi\u0163ia companiei Lucas Bites, recunoscut\u0103 pentru produsele sale inovatoare \u00een domeniul mixurilor pentru deserturi. Achizi\u0163ia face parte din strategia grupului de a extinde cele trei linii de business existente \u2013 <strong>Industrie, HoReCa \u015fi Retail<\/strong> prin integrarea unor branduri locale cu poten\u0163ial, care \u00eemp\u0103rt\u0103\u015fesc acelea\u015fi valori: calitate, inova\u0163ie, familie \u015fi responsabilitate.<\/p>\n<p>\nFondat\u0103 pe tendin\u0163ele interna\u0163ionale ale produc\u0103torilor de ingrediente pentru deserturi, Lucas Bites s-a diferen\u0163iat rapid prin re\u0163ete simple \u015fi mai ales s\u0103n\u0103toase, c\u00e2\u015ftig\u00e2nd notorietate \u015fi fiind deja prezent\u0103 \u00een re\u0163ele de retail. Succesul companiei \u015fi cre\u015fterea sa constant\u0103 au transformat achizi\u0163ia \u00eentr-o oportunitate pentru Grupul Ion Mo\u015f, care \u00ee\u015fi consolideaz\u0103 astfel portofoliul pe segmentul Retail.<\/p>\n<p>\n\u201e<em>Achizi\u0163ia companiei Lucas Bites ne permite s\u0103 integr\u0103m \u00een familia Ion Mo\u015f un business performant, construit pe inova\u0163ie \u015fi integritate. Continu\u0103m s\u0103 investim \u00een branduri rom\u00e2ne\u015fti cu poten\u0163ial de cre\u015ftere \u015fi s\u0103 oferim consumatorilor produse s\u0103n\u0103toase.\u201d<\/em> a declarat Eugen C\u0103r\u0103gui, CEO Ion Mo\u015f<\/p>\n<p>\n<em>\u201cPovestea Lucas Bites a \u00eenceput dintr-o dorin\u0163\u0103 personal\u0103: aceea de a crea produse gustoase \u015fi s\u0103n\u0103toase, pe care s\u0103 le pot oferi familiei mele, dar \u015fi oricui \u00ee\u015fi dore\u015fte s\u0103 m\u0103n\u00e2nce bine, rapid \u015fi f\u0103r\u0103 compromisuri. Ast\u0103zi, Lucas Bites este preg\u0103tit pentru urm\u0103torul nivel.<\/em>\u201d a declarat Florin Butnaru, fondator Lucas Bites<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:16px\">\n&nbsp;<\/div>\n<p>\nPentru consumatori, Lucas Bites r\u0103m\u00e2ne acela\u015fi brand dedicat gustului \u015fi simplit\u0103\u0163ii, care ofer\u0103 produse s\u0103n\u0103toase \u015fi u\u015for de preparat, \u00eens\u0103 cu for\u0163a \u015fi resursele care s\u0103 \u00eel duc\u0103 la un nou nivel de dezvoltare.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:9px\">\n&nbsp;<\/div>\n<p>\n<em>\u201eLucas Bites completeaz\u0103 perfect portofoliul nostru. Vom continua s\u0103 dezvolt\u0103m acest brand cu aceea\u015fi grij\u0103 pentru calitate \u015fi cu obiectivul de a-l extinde at\u00e2t pe pia\u0163a local\u0103, c\u00e2t \u015fi interna\u0163ional.\u201d <\/em>a declarat Eugen C\u0103r\u0103gui, CEO Ion Mo\u015f<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:16px\">\n&nbsp;<\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p>\n<strong>Despre Grupul Ion Mo\u015f<\/strong><\/p>\n<p>\nFondat \u00een 1992, Grupul Ion Mo\u015f este un juc\u0103tor major \u00een industria alimentar\u0103, activ \u00een peste 60 de \u0163\u0103ri \u015fi cu un portofoliu ce acoper\u0103 trei direc\u0163ii principale: ingrediente \u015fi solu\u0163ii pentru industrie, produse dedicate profesioni\u015ftilor HoReCa \u015fi branduri pentru consumatorii casnici. Cu trei fabrici de amestecuri uscate (inclusiv unit\u0103\u0163i specializate pe produse Halal), o unitate pentru lichide \u015fi un centru de aplica\u0163ii, compania investe\u015fte permanent \u00een inova\u0163ie, calitate \u015fi gust autentic.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:11px\">\n&nbsp;<\/div>\n<p>\n<strong>Despre Lucas Bites<\/strong><\/p>\n<p>\nLansat \u00een 2018 la N\u0103vodari, <em>Lucas Bites<\/em> s-a remarcat prin mixurile sale naturale pentru deserturi \u015fi produse de panifica\u0163ie, create exclusiv din ingrediente de calitate, f\u0103r\u0103 conservan\u0163i, coloran\u0163i sau zah\u0103r alb rafinat. Prezent \u00een re\u0163ele precum Kaufland, DM, Dr. Max, Bebe Tei, Farmaciile Tei \u015fi \u00een peste 2.000 de loca\u0163ii HoReCa, brandul a devenit un nume de referin\u0163\u0103 pentru consumatorii care caut\u0103 solu\u0163ii s\u0103n\u0103toase \u015fi gustoase.<\/p>\n<div class=\"press-release-footer\">\n*Comunicat de pres\u0103 furnizat \u015fi asumat de <a href=\"https:\/\/zfcomunicate.ro\/?companie_id=2854\"> Grupul Ion Mo\u015f<\/a><\/div>\n<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u015fti, 9 septembrie 2025 \u2013 Grupul Ion Mo\u015f, unul dintre liderii industriei alimentare din Rom\u00e2nia, anun\u0163\u0103 achizi\u0163ia companiei Lucas Bites, recunoscut\u0103 pentru produsele sale inovatoare \u00een domeniul mixurilor pentru deserturi. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[61292,61291,61293],"class_list":["post-240305","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brandul-romanesc","tag-grupul-ion-mos","tag-lucas-bites"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240305"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240305\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}