\nRetailerul german Kaufland, prezent \u00een Rom\u00e2nia cu peste 190 de magazine, simplific\u0103 procesul de achizi\u0163ii dedicat exclusiv produc\u0103torilor locali \u015fi regionali.<\/p>\n
\nAce\u015ftia vor putea livra direct \u00een magazine, f\u0103r\u0103 a mai trece prin depozitul central \u2013 o schimbare ce reduce birocra\u0163ia \u015fi aduce mai mult\u0103 flexibilitate.<\/p>\n
\nDe asemenea, Kaufland a simplificat partea de contracte, oferind furnizorilor informa\u0163ii clare despre documenta\u0163ia necesar\u0103, volume \u015fi standarde de calitate.<\/p>\n
\n\u201eObiectivul nostru este s\u0103 avem furnizori reprezentativi \u00een fiecare ora\u015f, pentru c\u0103 \u015ftim c\u00e2t de important este pentru clien\u0163i s\u0103 reg\u0103seasc\u0103 \u00een magazinele noastre produsele familiare din comunitatea lor,\u201d spune Oana Lungu, Director Executiv Achizi\u0163ii Kaufland Rom\u00e2nia \u015fi Republica Moldova.<\/p>\n
\nPrin aceast\u0103 ini\u0163iativ\u0103, Kaufland \u00ee\u015fi propune s\u0103 extind\u0103 gama de produse locale disponibile pe rafturi, de la panifica\u0163ie \u015fi pr\u0103jituri proaspete – unde re\u0163eaua este deja bine acoperit\u0103 \u00een fiecare magazin fiind lista\u0163i 1-2 produc\u0103tori care livreaz\u0103 local – p\u00e2n\u0103 la lactate, mezeluri, vinuri, legume \u015fi fructe de la mici fermieri. Flexibilitatea procesului permite listarea furnizorilor \u00een unul sau mai multe magazine, \u00een func\u0163ie de notorietatea \u015fi capacitatea lor de produc\u0163ie, cu posibilitatea ca, \u00een timp, ace\u015ftia s\u0103 creasc\u0103 organic \u015fi s\u0103 devin\u0103 furnizori na\u0163ionali.<\/p>\n
\n\u00cen 2024, valoarea achizi\u0163iilor Kaufland de la furnizorii locali a dep\u0103\u015fit 2,93 miliarde de euro, reprezent\u00e2nd peste 80% din totalul cheltuielilor cu furnizori. Astfel, 65 de cen\u0163i din fiecare euro cheltuit la casele de marcat Kaufland merg direct c\u0103tre afaceri din Rom\u00e2nia.<\/p>\n
\nCompania are un portofoliu de peste 19.500 de articole, iar peste 85% dintre alimentele comercializate sunt de origine rom\u00e2neasc\u0103.<\/p>\n
\nKaufland Rom\u00e2nia a ob\u0163inut anul trecut un profit net de 1,15 mld. lei, cu 33% mai mare dec\u00e2t \u00een 2023. Avansul a fost de circa cinci ori mai rapid ca am cifrei de afaceri, fapt ce i-a permis companiei s\u0103 \u00ee\u015fi \u00eembun\u0103t\u0103\u0163easc\u0103 marja de profit la 5,9%.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Retailerul german Kaufland, prezent \u00een Rom\u00e2nia cu peste 190 de magazine, simplific\u0103 procesul de achizi\u0163ii dedicat exclusiv produc\u0103torilor locali \u015fi regionali. Ace\u015ftia vor putea livra direct \u00een magazine, f\u0103r\u0103 a mai trece prin depozitul central \u2013 o schimbare ce reduce birocra\u0163ia \u015fi aduce mai mult\u0103 flexibilitate. De asemenea, Kaufland a simplificat partea de contracte, oferind […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4473,7978,416,7364,550,7147,16766],"class_list":["post-240294","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitii","tag-furnizori","tag-kaufland","tag-listare","tag-proces","tag-producatori","tag-simplificare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240294"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240294\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}