\nVolkswagen \u015fi-a reafirmat angajamentul de a-\u015fi p\u0103stra pozi\u0163ia dominant\u0103 pe pia\u0163a european\u0103 de vehicule electrice (EV) \u201eprin toate mijloacele\u201d, inclusiv printr-o strategie revizuit\u0103 de modele \u015fi software, pe fondul presiunii tot mai mari exercitate de produc\u0103torii chinezi. La un an dup\u0103 ce grupul german anun\u0163a reduceri drastice de personal \u015fi capacitate la fabricile din Germania, oficialii Volkswagen prezen\u0163i la Salonul Auto de la M\u00fcnchen au declarat c\u0103 sunt preg\u0103ti\u0163i s\u0103 riposteze \u00een fa\u0163a concuren\u0163ei asiatice, scrie Financial Times.<\/p>\n
\n\u201eSuntem dominan\u0163i \u00een Europa \u015fi vom ap\u0103ra aceast\u0103 pozi\u0163ie prin toate mijloacele\u201d, a declarat Thomas Sch\u00e4fer, CEO-ul brandului Volkswagen<\/p>\n
\nCota de pia\u0163\u0103 a brandurilor chineze \u00een Europa a atins un record de 5,7% \u00een trimestrul al doilea, urc\u00e2nd la 10,7% \u00een segmentul vehiculelor electrice, potrivit Schmidt Automotive Research. Volkswagen, cu noile modele, o baz\u0103 de costuri consolidat\u0103 \u015fi parteneriate software cu Rivian \u00een SUA \u015fi Xpeng \u00een China, consider\u0103 c\u0103 are toate instrumentele pentru a contracara concuren\u0163a. Europa r\u0103m\u00e2ne cel mai important teren de joc pentru Volkswagen, care de\u0163ine o cot\u0103 de 30% din pia\u0163a EV din regiune \u00een august, comparativ cu 23% \u00een aceea\u015fi perioad\u0103 a anului trecut. \u00cen acela\u015fi timp, cotele Mercedes-Benz, BMW \u015fi Tesla au sc\u0103zut, \u00een timp ce BYD a urcat de la 2,5% la 3,8%.<\/p>\n
\n\u201eSuntem convin\u015fi c\u0103 vom fi liderul global \u00een tehnologia auto \u00een viitor\u201d, a afirmat Oliver Blume, CEO al Grupului Volkswagen.<\/p>\n
\nLa M\u00fcnchen, Volkswagen a prezentat patru modele EV entry-level, care vor fi disponibile anul viitor de la 25.000 de euro: un nou \u0160koda, un Cupra \u015fi dou\u0103 modele Volkswagen, inclusiv noul ID. Polo, care combin\u0103 tradi\u0163ia Polo cu seria ID.2. \u015ei BMW a lansat noi EV-uri, inclusiv SUV-ul iX3, primul construit pe platforma \u201eNeue Klasse\u201d, marc\u00e2nd \u00eenceputul unei linii de produse complet noi cu capacit\u0103\u0163i de calcul mai avansate. Mercedes-Benz a promis upgrade-uri software \u015fi o gam\u0103 extins\u0103 de baterii pentru modelele sale re\u00eennoite.<\/p>\n
\n\u00cen acela\u015fi timp, BYD \u015fi al\u0163i produc\u0103tori chinezi \u015fi-au reafirmat ambi\u0163iile europene. \u201eCredem c\u0103 avem \u00eenc\u0103 mult spa\u0163iu de cre\u015ftere chiar dac\u0103 unele branduri recupereaz\u0103 teren\u201d, a spus Stella Li, vicepre\u015fedinte executiv BYD. Compania va introduce tehnologia de \u00eenc\u0103rcare ultra-rapid\u0103 \u00een Europa \u015fi va \u00eencepe produc\u0163ia local\u0103 \u00een urm\u0103torii trei ani. Sistemul s\u0103u promite o autonomie de circa 470 km \u00een doar cinci minute de \u00eenc\u0103rcare.<\/p>\n
\nChangan, sus\u0163inut de stat, pl\u0103nuie\u015fte s\u0103 lanseze SUV-ul electric Deepal S07 \u00een Marea Britanie la 39.990 de lire \u015fi s\u0103 deschid\u0103 o fabric\u0103 \u00een Europa \u00een c\u00e2\u0163iva ani. GAC International vizeaz\u0103 de asemenea produc\u0163ia local\u0103 pentru a r\u0103spunde tarifelor UE aplicate EV-urilor din China.<\/p>\n
\nAnali\u015ftii remarc\u0103 c\u0103, odat\u0103 cu intrarea tot mai multor branduri chineze, diferen\u0163ierea devine esen\u0163ial\u0103 pentru succes. Leapmotor mizeaz\u0103 pe pre\u0163uri competitive \u2014 SUV-ul s\u0103u B10 porne\u015fte de la 29.900 euro \u2014 \u00een timp ce Changan evit\u0103 r\u0103zboiul pre\u0163urilor. Exper\u0163ii europeni avertizeaz\u0103 c\u0103 produc\u0163ia local\u0103 la costuri competitive va fi dificil\u0103 din cauza salariilor \u015fi a energiei mai scumpe, \u00eens\u0103 BYD sus\u0163ine c\u0103 experien\u0163a dob\u00e2ndit\u0103 \u00een Thailanda \u00eei va permite s\u0103 men\u0163in\u0103 costurile sub control la noile fabrici din Ungaria \u015fi Turcia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Volkswagen \u015fi-a reafirmat angajamentul de a-\u015fi p\u0103stra pozi\u0163ia dominant\u0103 pe pia\u0163a european\u0103 de vehicule electrice (EV) \u201eprin toate mijloacele\u201d, inclusiv printr-o strategie revizuit\u0103 de modele \u015fi software, pe fondul presiunii tot mai mari exercitate de produc\u0103torii chinezi. La un an dup\u0103 ce grupul german anun\u0163a reduceri drastice de personal \u015fi capacitate la fabricile din Germania, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[104,246,438,8200,60,22479],"class_list":["post-240289","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-chinezi","tag-crestere","tag-europa","tag-modele","tag-piata","tag-pozitie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240289"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240289\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}