\nCu aproape to\u0163i clien\u0163ii confrunta\u0163i cu un \u015foc al pre\u0163urilor la raft, unele case de mod\u0103 de lux experimenteaz\u0103 cu produse noi, mai accesibile, \u00een \u00eencercarea de a r\u0103m\u00e2ne relevante \u015fi de a atrage noi consumatori, scrie CNBC.<\/p>\n
\nColec\u0163ia de produse de frumuse\u0163e mult a\u015fteptat\u0103 a Louis Vuitton a ajuns luna trecut\u0103 \u00een magazinele, marc\u00e2nd cea mai recent\u0103 extindere a gigantului de lux de\u0163inut de LVMH, cu o istorie de 171 de ani.<\/p>\n
\n\u015ei, de\u015fi rujurile parfumate emblematice nu sunt deloc ieftine, la 160 de dolari bucata, ele indic\u0103 o schimbare mai ampl\u0103 printre juc\u0103torii de lux, care \u00eencearc\u0103 s\u0103 atrag\u0103 mai mul\u0163i clien\u0163i f\u0103r\u0103 a-\u015fi dilua ofertele de baz\u0103.<\/p>\n
\n\u201eEste foarte \u00een\u0163elept pentru brandurile de lux s\u0103 aib\u0103 categorii cu pre\u0163uri mai mici pentru a atrage mai mul\u0163i consumatori aspira\u0163ionali\u201d, a spus Luca Solca, sector head for global luxury goods la Bernstein.<\/p>\n
\nAv\u00e2nd-o pe Pat McGrath ca director creativ, Louis Vuitton sper\u0103 c\u0103 gama de 55 de rujuri, 10 balsamuri de buze \u015fi opt palete de farduri de ochi va atrage publicul t\u00e2n\u0103r din SUA.<\/p>\n
\nDiversificarea luxului are loc \u00eentr-un moment \u00een care sectorul se confrunt\u0103 cu o \u00eencetinire generalizat\u0103, tarifele americane \u015fi presiuni tot mai mare legate de costuri.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cu aproape to\u0163i clien\u0163ii confrunta\u0163i cu un \u015foc al pre\u0163urilor la raft, unele case de mod\u0103 de lux experimenteaz\u0103 cu produse noi, mai accesibile, \u00een \u00eencercarea de a r\u0103m\u00e2ne relevante \u015fi de a atrage noi consumatori, scrie CNBC. Colec\u0163ia de produse de frumuse\u0163e mult a\u015fteptat\u0103 a Louis Vuitton a ajuns luna trecut\u0103 \u00een magazinele, marc\u00e2nd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[61250,6101,4127,10083,340,13864,39544],"class_list":["post-240127","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-farduri","tag-genti","tag-lux","tag-lvmh","tag-preturi","tag-romgaz","tag-ruj"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240127"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/240127\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}