{"id":239888,"date":"2025-09-02T19:04:21","date_gmt":"2025-09-02T19:04:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239888"},"modified":"2025-09-02T19:04:21","modified_gmt":"2025-09-02T19:04:21","slug":"cat-de-importanti-sunt-de-fapt-banii-pentru-femeile-de-afaceri-si-managerii-de-top-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239888","title":{"rendered":"C\u00e2t de importan\u0163i sunt de fapt banii pentru femeile de afaceri \u015fi managerii de top din Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong>Ce \u00eenseamn\u0103 cu adev\u0103rat succesul? Pentru cele care conduc businessuri de milioane, banii nu sunt nici \u00eenceputul, nici sf\u00e2r\u015fitul drumului. Succesul adev\u0103rat \u00eenseamn\u0103 alegeri con\u015ftiente, planificare, etic\u0103 \u015fi investi\u0163ii \u00een educa\u0163ie \u2013 mai ales \u00een cea financiar\u0103. Banii nu sunt totul. Dar totul se transform\u0103 \u00een bani \u2013 mai devreme sau mai t\u00e2rziu.<\/strong><\/p>\n<p>\n<strong>Pentru femeile lider&nbsp;<\/strong>din businessul rom\u00e2nesc, banii nu mai sunt obiectivul central, ci rezultatul unor decizii asumate, al muncii f\u0103cute cu sens \u015fi responsabilitate. \u00centro serie de interviuri realizate \u00een cadrul emisiunii \u201eBanii t\u0103i, regulile tale\u201d realizat\u0103 de ZF \u015fi Raiffeisen Bank \u2013 lec\u0163ii financiare de la femei de succes, antreprenoare, CEO \u015fi directori din domenii precum pharma, banking, HR, agricultur\u0103 sau IT vorbesc deschis despre curajul de a-\u0163i construi propriul drum, despre valoarea educa\u0163iei financiare timpurii \u015fi despre faptul c\u0103 succesul \u00een business este mai degrab\u0103 despre impact \u015fi rezilien\u0163\u0103, dec\u00e2t despre profitul de pe ultima linie a bilan\u0163ului.<\/p>\n<p>\nS\u0103n\u0103tatea financiar\u0103 nu se bazeaz\u0103 doar pe c\u00e2\u015ftiguri spectaculoase, ci \u015fi pe un plan bine pus la punct, pe \u00een\u0163elegerea riscurilor \u015fi pe o disciplin\u0103 constant\u0103, at\u00e2t \u00een business, c\u00e2t \u015fi \u00een via\u0163a personal\u0103, este de p\u0103rere Alexandra Arsene, director IMM, Raiffeisen Bank Rom\u00e2nia, cu o experien\u0163\u0103 de peste dou\u0103 decenii \u00een domeniul bancar. \u201eO lec\u0163ie esen\u0163ial\u0103 este c\u0103 s\u0103n\u0103tatea financiar\u0103 nu \u0163ine neap\u0103rat de c\u00e2\u015ftiguri spectaculoase, ci de decizii foarte bine g\u00e2ndite. Ce este necesar pentru a lua decizii bune este s\u0103 ai un plan foarte bine f\u0103cut, s\u0103 te g\u00e2nde\u015fti \u00een perspectiv\u0103, s\u0103 ai un cash-flow sustenabil \u015fi, de asemenea, s\u0103 fii foarte con\u015ftient de riscurile pe care \u0163i le asumi \u015fi s\u0103 fii preg\u0103tit s\u0103 le gestionez atunci c\u00e2nd apar\u201c, a spus ea \u00een cadrul emisiunii \u201eBanii t\u0103i, regulile tale: lec\u0163ii financiare de la femei de succes\u201d&nbsp; un proiect ZF \u00een parteneriat cu Raiffeisen Bank.<\/p>\n<p>\nBanii nu trebuie s\u0103 fie un scop \u00een sine, ci o consecin\u0163\u0103 fireasc\u0103 a muncii f\u0103cute bine \u015fi cu responsabilitate, aceasta este lec\u0163ia de via\u0163\u0103 \u015fi de leadership pe care Simona Coco\u015f, directorul general al Zentiva Rom\u00e2nia \u015fi Moldova, o transmite mai departe dup\u0103 aproape trei decenii \u00een industria farmaceutic\u0103. \u201eO poveste personal\u0103 pe care am \u00eenv\u0103\u0163at-o este c\u0103 banii nu sunt un scop \u00een sine, banii vin. Dac\u0103 tu faci bine ce faci, ei o s\u0103 vin\u0103. Tu trebuie s\u0103 te ridici la \u00een\u0103l\u0163imea unui rol \u015fi dac\u0103 o faci foarte bine, atunci recompensa financiar\u0103 o s\u0103 vin\u0103. (&#8230;)&nbsp; Eu cred c\u0103 e bine s\u0103 ai mai multe surse de venit. Eu mi-a\u015f dori, pe plan personal, at\u00e2t pentru mine c\u00e2t \u015fi pentru colegii mei, s\u0103 nu ajungem s\u0103 depindem de pensie\u201d, a spus Simona Coco\u015f \u00een cadrul unei alte edi\u0163ii a emisiunii ZF.<\/p>\n<p>\nProduc\u0103torul de medicamente generice Zentiva a a \u00eenregistrat \u00een 2024 o cifr\u0103 de afaceri de 1,113 miliarde lei (circa 224 milioane euro), \u00een cre\u015ftere cu 16,8% fa\u0163\u0103 de anul precedent, arat\u0103 raportul financiar transmis Bursei de Valori Bucure\u015fti (BVB). Grupul de companii Zentiva are circa 1.250 angaja\u0163i \u00een Rom\u00e2nia, dintre care circa 800 lucreaz\u0103 \u00een divizia industrial\u0103.<\/p>\n<p>\nPentru femeile care \u00ee\u015fi \u00eencep cariera, Simona Coco\u015f are un sfat clar: s\u0103 nu aleag\u0103 mereu drumul b\u0103t\u0103torit. \u201eEu i-a\u015f spune s\u0103 fie curajoas\u0103, s\u0103 nu aleag\u0103 \u00eentotdeauna drumul b\u0103t\u0103torit, s-o mai ia \u015fi \u00abpe l\u00e2ng\u0103\u00bb, \u00eensemn\u00e2nd s\u0103 \u00eencerce s\u0103 vad\u0103 drumuri care sunt cu obstacole sau cu provoc\u0103ri, pentru c\u0103 acelea sunt drumurile care duc mai repede la succes. Nu cred c\u0103 banii sunt un scop, adic\u0103 nu cred c\u0103 ar trebui s\u0103 urm\u0103re\u015fti, cel pu\u0163in pe plan personal, s\u0103 faci bani. Cred c\u0103 ar trebui s\u0103 urm\u0103re\u015fti s\u0103 fii fericit \u015fi s\u0103 evoluezi, s\u0103 \u00eenve\u0163i \u015fi cred c\u0103 apoi situa\u0163ia financiar\u0103 vine de la sine\u201d, a detaliat ea.<\/p>\n<p>\nSimona Coco\u015f a absolvit Facultatea de Chimie, specialitatea inginerie chimic\u0103, \u015fi de\u0163ine un MBA \u00een management \u015fi strategie. Activeaz\u0103 \u00een domeniul farma din 1995, perioad\u0103 pe parcursul c\u0103reia a de\u0163inut diverse func\u0163ii \u00een v\u00e2nz\u0103ri \u015fi marketing, precum \u015fi pozi\u0163ii regionale \u00een cadrul Zentiva. Din 2009 este director general al Zentiva Rom\u00e2nia \u015fi Moldova.<\/p>\n<p>\n<strong><span style=\"font-size:18px;\"><a href=\"https:\/\/www.businessmagazin.ro\/cover-story\/ce-vor-femeile-de-la-bani-22891931\"><span style=\"color:#ff0000;\">CITITI AICI MATERIALUL INTEGRAL&nbsp;<\/span><\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce \u00eenseamn\u0103 cu adev\u0103rat succesul? Pentru cele care conduc businessuri de milioane, banii nu sunt nici \u00eenceputul, nici sf\u00e2r\u015fitul drumului. Succesul adev\u0103rat \u00eenseamn\u0103 alegeri con\u015ftiente, planificare, etic\u0103 \u015fi investi\u0163ii \u00een educa\u0163ie \u2013 mai ales \u00een cea financiar\u0103. Banii nu sunt totul. Dar totul se transform\u0103 \u00een bani \u2013 mai devreme sau mai t\u00e2rziu. Pentru femeile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,698,512],"tags":[202,8219,61159],"class_list":["post-239888","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-cover-story","category-revista-bm","tag-cover-story","tag-educatie","tag-femei-lider"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239888"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239888\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}