{"id":239784,"date":"2025-08-31T12:00:00","date_gmt":"2025-08-31T12:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239784"},"modified":"2025-08-31T12:00:00","modified_gmt":"2025-08-31T12:00:00","slug":"cum-a-reusit-o-antreprenoare-sa-transforme-pasiunea-mostenita-de-la-bunica-croitoreasa-intr-o-afacere-de-3-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239784","title":{"rendered":"Cum a reu\u015fit o antreprenoare s\u0103 transforme pasiunea mo\u015ftenit\u0103 de la bunica croitoreas\u0103 \u00eentr-o afacere de 3 milioane de euro"},"content":{"rendered":"

\nSilvia Melcescu a pornit de la c\u00e2teva veste \u015fi \u015fepci v\u00e2ndute prin consigna\u0163ie \u015fi a ajuns s\u0103 construiasc\u0103, pas cu pas, un business de aproape 3 milioane de euro. A renun\u0163at la mediul corporatist pentru a-\u015fi urma pasiunea mo\u015ftenit\u0103 de la bunica sa, croitoreas\u0103, \u015fi a creat SIVA UNIFORMS, un brand care combin\u0103 aten\u0163ia pentru detalii cu o strategie de cre\u015ftere atent calculat\u0103.<\/strong><\/p>\n

\n <\/p>\n

\nSilvia Melcescu \u015fi-a \u00eenceput a \u00eenceput cu veste \u015fi \u015fepci v\u00e2ndute prin consigna\u0163ie, folosindu-se de abilit\u0103\u0163ile dob\u00e2ndite anterior \u00een v\u00e2nz\u0103ri pentru a construi, treptat, un business \u00een confec\u0163ii textile. Dup\u0103 ce a p\u0103r\u0103sit mediul corporatist, a fondat Siva Uniforms, motivat\u0103 de dorin\u0163a de a lua singur\u0103 decizii \u015fi de a lucra \u00eentr-un domeniu care \u00eei place. \u201eAceast\u0103 dragoste pentru frumuse\u0163ea de a crea haine a fost influen\u0163at\u0103 \u015fi transmis\u0103 de bunica mea, care a fost croitoreas\u0103\u201d, poveste\u015fte ea.<\/p>\n

\n\u00cen prezent, compania se apropie de o cifr\u0103 de afaceri de 3 milioane de euro, cu perspectiva de a atinge 4 milioane. \u201eAm construit afacerea pas cu pas, cu r\u0103bdare \u015fi consecven\u0163\u0103. Nu am urm\u0103rit o cre\u015ftere for\u0163at\u0103, ci una sustenabil\u0103, cu baze solide\u201d, explic\u0103 Silvia Melcescu. \u00cen cei 13 ani de activitate, compania a trecut prin momente dificile, precum suspendarea legii pentru unit\u0103\u0163i protejate \u00een 2017 \u015fi \u00eenceputul pandemiei. \u201eCu r\u0103bdare \u015fi curaj, respiri ad\u00e2nc, \u00ee\u0163i aduni for\u0163ele \u015fi continui drumul, \u00eenfrunt\u00e2nd fiecare etap\u0103 cu tot ce vine\u201d, spune fondatoarea. Pia\u0163a uniformelor personalizate din Rom\u00e2nia are un poten\u0163ial \u00een cre\u015ftere, iar Silvia Melcescu observ\u0103 tot mai mult interes din partea companiilor din retail, curierat, construc\u0163ii, HoReCa \u015fi \u00eenv\u0103\u0163\u0103m\u00e2nt. \u201eDomenii precum retail, curierat, construc\u0163ii, HoReCa, \u00eenv\u0103\u0163\u0103m\u00e2nt au ar\u0103tat deschidere c\u0103tre \u00eembun\u0103t\u0103\u0163irea imaginii angaja\u0163ilor\u201d, spune fondatoarea Siva Uniforms. O uniform\u0103 \u201ecorect\u0103\u201d \u2013 cea care respect\u0103 cerin\u0163ele postului \u2013 devine valoroas\u0103 atunci c\u00e2nd reu\u015fe\u015fte s\u0103 \u00eembine func\u0163ionalitatea cu confortul \u015fi s\u0103 transmit\u0103 identitatea brandului.<\/p>\n

\n\"\"<\/p>\n

\nCompaniile caut\u0103 materiale de calitate, u\u015for de \u00eentre\u0163inut, care s\u0103 transmit\u0103 profesionalism. \u201eAtunci c\u00e2nd o persoan\u0103 prime\u015fte o uniform\u0103 modern\u0103, confortabil\u0103, aceasta dezvolt\u0103 o atitudine pozitiv\u0103. Aceast\u0103 atitudine influen\u0163eaz\u0103 at\u00e2t percep\u0163ia asupra companiei, c\u00e2t \u015fi experien\u0163a clientului\u201d, spune antreprenoarea. Compania a investit constant \u00een modernizarea proceselor, achizi\u0163ion\u00e2nd utilaje automate pentru croit \u015fi preg\u0103tind extinderea \u00een zona de personalizare. \u201eAnul acesta dorim s\u0103 extindem capacit\u0103\u0163ile \u00een zona de personalizare, prin achizi\u0163ionarea unei imprimante DTF\u201d, explic\u0103 Silvia Melcescu. \u00cen paralel, un segment nou \u2013 uniformele \u015fcolare \u2013 prinde contur, cu proiecte derulate \u00een mai multe regiuni ale \u0163\u0103rii. \u201eEste o zon\u0103 pe care o abord\u0103m cu deosebit\u0103 pl\u0103cere \u015fi responsabilitate, con\u015ftien\u0163i fiind de importan\u0163a acestora \u00een crearea unui mediu educa\u0163ional unitar \u015fi profesionist.\u201d Cre\u015fterea afacerii a adus \u015fi extinderea echipei \u2013 \u00een 2025, num\u0103rul angaja\u0163ilor a crescut cu peste 30%, \u00een special \u00een produc\u0163ie, v\u00e2nz\u0103ri \u015fi marketing. Fabrica, aflat\u0103 \u00een cartierul bucure\u015ftean Berceni, are aproximativ 80 de angaja\u0163i. \u201eC\u0103ut\u0103m persoane cu experien\u0163\u0103, cu dorin\u0163\u0103 de dezvoltare profesional\u0103, care s\u0103 se integreze \u00eentr-o echip\u0103 unit\u0103 \u015fi energic\u0103.\u201d Siva Uniforms are statut de Unitate Protejat\u0103 Autorizat\u0103, ceea ce \u00eenseamn\u0103 angajarea persoanelor cu dizabilit\u0103\u0163i \u015fi posibilitatea pentru clien\u0163i de a deduce costul achizi\u0163iei din impozitul datorat. \u201eAcest avantaj este \u015fi misiunea noastr\u0103 \u2013 de a construi un mediu \u00een care to\u0163i oamenii, indiferent de originea sau condi\u0163ia lor, s\u0103 poat\u0103 cre\u015fte profesional \u015fi personal\u201d, subliniaz\u0103 Silvia. Companiile r\u0103spund pozitiv acestei formule, mai ales c\u00e2nd \u00een\u0163eleg impactul social direct: \u201eSunt adesea impresiona\u0163i de implicarea pe care o manifest\u0103m \u00een rela\u0163ia cu aceast\u0103 categorie de angaja\u0163i\u201d.  <\/p>\n

\n\"\"<\/p>\n

\nCre\u015fterea afacerii a adus \u015fi extinderea echipei \u2013 \u00een 2025, num\u0103rul angaja\u0163ilor a crescut cu peste 30%, \u00een special \u00een produc\u0163ie, v\u00e2nz\u0103ri \u015fi marketing. Fabrica, aflat\u0103 \u00een cartierul bucure\u015ftean Berceni, are aproximativ 80 de angaja\u0163i.<\/strong><\/em><\/span><\/p>\n

\n

\nTrei \u00eentreb\u0103ri \u015fi r\u0103spunsuri din interviul cu Silvia Melcescu, fondatoare, Siva Uniforms<\/span><\/span><\/strong><\/p>\n

\n1. Industria confec\u0163iilor e dominat\u0103 de produse venite din Asia, \u00een special din China. Cum v\u0103 pozi\u0163iona\u0163i fa\u0163\u0103 de acest context global \u015fi cum reu\u015fi\u0163i s\u0103 convinge\u0163i clien\u0163ii s\u0103 aleag\u0103 un produs rom\u00e2nesc, poate mai scump, dar local?<\/em><\/strong><\/p>\n

\nEste adev\u0103rat c\u0103 pia\u0163a confec\u0163iilor este inundat\u0103 de produse din Asia, \u00een special din China. Totu\u015fi, noi nu ne consider\u0103m \u00een competi\u0163ie direct\u0103 cu aceste produse de mas\u0103, ci ne pozi\u0163ion\u0103m diferit, oferind valoare ad\u0103ugat\u0103 prin design personalizat \u015fi calitate superioar\u0103. Investi\u0163ia \u00eentr-un produs local reprezint\u0103 o alegere strategic\u0103 pe termen lung \u2013 produsele se fac conform cerin\u0163elor clien\u0163ilor, pe categorii de material, culori \u015fi dimensiuni. Noi producem \u015fi cantit\u0103\u0163i mici, \u015fi mari \u2013 din China nu po\u0163i comanda pu\u0163in.<\/p>\n

\n2. Care a fost cea mai grea lec\u0163ie \u00eenv\u0103\u0163at\u0103 \u00een ace\u015fti 13 ani de antreprenoriat?<\/em><\/strong><\/p>\n

\nAu fost mai multe lec\u0163ii pe care le-am \u00eenv\u0103\u0163at, dar cea mai important\u0103 cred c\u0103 e legat\u0103 de \u00eencrederea \u00een tine \u00eensu\u0163i, de curajul de a merge \u00eenainte \u015fi c\u00e2nd \u00ee\u0163i este greu. Dac\u0103 faci tot ce \u00ee\u0163i st\u0103 \u00een putere, dac\u0103 ai grij\u0103 de echipa ta, de oamenii t\u0103i, cu siguran\u0163\u0103 putem s\u0103 reu\u015fim \u00eempreun\u0103. \u015ei am reu\u015fit, \u00een cei 13 ani, s\u0103 cre\u015ftem \u015fi s\u0103 ajungem unde suntem azi.<\/p>\n

\n3. Ce urmeaz\u0103 pentru Siva Uniforms \u00een urm\u0103torii ani? Ave\u0163i \u00een plan noi linii de produc\u0163ie, investi\u0163ii \u00een digitalizare sau extinderea portofoliului de clien\u0163i?<\/em><\/strong><\/p>\n

\nCa orice antreprenor, mi-am propus o dezvoltare pe mai multe direc\u0163ii: extinderea portofoliului de clien\u0163i, digitalizare \u015fi dezvoltarea liniei de produc\u0163ie.<\/p>\n

\nPrivesc spre viitor cu \u00eencredere \u00een for\u0163ele mele \u015fi \u00een oamenii pe care \u00eei am al\u0103turi \u00een cadrul firmei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Silvia Melcescu a pornit de la c\u00e2teva veste \u015fi \u015fepci v\u00e2ndute prin consigna\u0163ie \u015fi a ajuns s\u0103 construiasc\u0103, pas cu pas, un business de aproape 3 milioane de euro. A renun\u0163at la mediul corporatist pentru a-\u015fi urma pasiunea mo\u015ftenit\u0103 de la bunica sa, croitoreas\u0103, \u015fi a creat SIVA UNIFORMS, un brand care combin\u0103 aten\u0163ia pentru […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[7179,235,21116,27211,61151,58424],"class_list":["post-239784","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-brand","tag-business","tag-croitorie","tag-idei-de-afaceri","tag-silvia-melcescu","tag-siva-uniforms"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239784"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239784\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}