{"id":239729,"date":"2025-08-28T21:52:59","date_gmt":"2025-08-28T21:52:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239729"},"modified":"2025-08-28T21:52:59","modified_gmt":"2025-08-28T21:52:59","slug":"gigantul-american-mars-face-primele-achizitii-pe-piata-din-romania-dar-nu-in-industria-alimentara-ci-in-cea-veterinara","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239729","title":{"rendered":"Gigantul american Mars face primele achizi\u0163ii pe pia\u0163a din Rom\u00e2nia, dar nu \u00een industria alimentar\u0103, ci \u00een cea veterinar\u0103"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span>&nbsp;AniCura, divizia de clinici \u015fi spitale veterinare a Mars, a cump\u0103rat o prim\u0103 afacere autohton\u0103 \u015fi se uit\u0103 dup\u0103 altele.<\/strong><\/em><\/p>\n<p>\nGigantul american Mars, cu\u00adnoscut \u00een special pentru dulciurile \u015fi pentru hrana pen\u00adtru animale sub bran\u00adduri precum M&#038;M, Snickers, Skittles, Royal Canin sau Whiskas, face primele achizi\u0163ii pe pia\u0163a din Rom\u00e2nia, dar nu \u00een industria alimentar\u0103, ci \u00een cea veteri\u00adnar\u0103. Mai exact, AniCura, divizia de clinici \u015fi spitale veterinare a Mars, a cump\u0103rat o pri\u00adm\u0103 afacere autohton\u0103 \u015fi se uit\u0103 dup\u0103 altele, arat\u0103 informa\u0163iile culese de ZF.<\/p>\n<p>\nOficialii AniCura nu au r\u0103s\u00adpuns p\u00e2n\u0103 la momentul pu\u00adblic\u0103rii aces\u00adtei \u015ftiri solici\u00adt\u0103rii Ziarului Finan\u00adciar privind planurile lor pentru Rom\u00e2nia.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Cine e AniCura<\/strong><\/p>\n<p>\nTotu\u015fi, grupul a cum\u00adp\u0103\u00adrat deja A&#038;A Me\u00addical Vet, o firm\u0103 \u00eenfi\u00adin\u00ad\u0163at\u0103 \u00een 1999 \u015fi care ope\u00adrea\u00adz\u0103 trei cli\u00adnici veterinare, toate \u00een sectorul 6 din Bucure\u015fti.<\/p>\n<p>\n\u201eCazuistica anual\u0103 \u00eensumeaz\u0103 aproxi\u00admativ: 2.200 examene radiolo\u00adgice, 600 in\u00adter\u00adven\u0163ii chi\u00adrurgicale, 1.460 ecogra\u00adfii gene\u00adra\u00adle, 1.600 ecocar\u00addio\u00adgrafii, 1.095 animale in\u00adternate\u201c, scrie pe site-ul afa\u00adcerii rom\u00e2ne\u015fti.<\/p>\n<p>\nCompania care opereaz\u0103 acest business a \u00eenregistrat afaceri de 10,6 mil. lei anul trecut, \u00een cre\u015ftere cu 58% fa\u0163\u0103 de 2023, \u015fi are 41 de salaria\u0163i.<\/p>\n<p>\nAnicura AB are 99,9% din business, iar Mihaela Alice R\u0103dulescu de\u0163ine diferen\u0163a.<\/p>\n<p>\nGrupul AniCura este originar din Suedia, bazele sale fiind puse \u00een 2011. \u00centre timp, com\u00adpa\u00adnia s-a extins, ajun\u00adg\u00e2nd s\u0103 aib\u0103 circa 500 de clinici \u00een 15 \u0163\u0103ri din Europa, cu un total de 4,5 milioane de pacien\u0163i (ani\u00admale de companie) pe an, conform site-ului propriu.<\/p>\n<p>\nAfacerea a intrat \u00een portofoliul Mars \u00een 2018, c\u00e2nd americanii au cump\u0103rat-o de la fondul Nordic Capital. Businessul era evaluat atunci la 1-2 mld. euro, potrivit Reuters.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>O pia\u0163\u0103 de consum?<\/strong><\/p>\n<p>\nA\u015fadar, indirect, prin intermediul AniCura, Mars face o prim\u0103 tranzac\u0163ie \u00een Ro\u00adm\u00e2nia. Doar c\u0103 nu pe pia\u0163a sa principal\u0103.<\/p>\n<p>\nZF a scris recent c\u0103 gigantul american contribuie singur cu 200 mil. euro, impor\u00adt\u00e2nd dulciuri, gum\u0103 \u015fi hran\u0103 pentru animale din Polonia, Ungaria sau Cehia. Doar \u00een Rom\u00e2nia nu are fabrici.<\/p>\n<p>\nUna dintre cele mai mari afaceri de fa\u00admilie din lume, Mars, a raportat anul trecut pe pia\u0163a din Rom\u00e2nia v\u00e2nz\u0103ri de aproape 1 mld. lei (200 mil. euro), duble fa\u0163\u0103 de ni\u00adve\u00adlul din 2017-2018. Acest nivel al \u00eencas\u0103\u00adrilor este ob\u0163inut cu mai pu\u0163in de 200 de salaria\u0163i, iar asta pentru c\u0103, local, grupul are doar opera\u0163iuni de import \u015fi distribu\u0163ie, nu \u015fi de produc\u0163ie. Rom\u00e2nia e o pia\u0163\u0103 de con\u00adsum, de f\u0103cut bani, nu de investit.<\/p>\n<p>\nTotu\u015fi, americanii au decis, indirect, s\u0103 parieze pe pia\u0163a veterinar\u0103. De ce?<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>O pia\u0163\u0103 care duduie<\/strong><\/p>\n<p>\nMedicina veterinar\u0103 este o pia\u0163\u0103 pe care activeaz\u0103 3.750 de firme cu afaceri de peste 3 mld. lei \u015fi cu circa 10.000 de salaria\u0163i, conform platformei Bridge to Information. Pia\u0163a a crescut accelerat \u00een ultimii ani, cu 12% doar anul trecut \u015fi cu 70% \u00eentre 2020 \u015fi 2024. Asta a atras aten\u0163ia companiilor care au fonduri \u015fi v\u0103d oportunit\u0103\u0163i \u00een consolidare.<\/p>\n<p>\nMedicina veterinar\u0103 merge pe urmele medicinei umane, astfel c\u0103 aceast\u0103 industrie se consolideaz\u0103, doi actori f\u0103c\u00e2nd deja achizi\u0163ii pe band\u0103 rulant\u0103. E vorba de PartnerVet din Rom\u00e2nia \u015fi de LuxVet din Polonia, cu mai bine 10 prelu\u0103ri (\u00eempreu\u00adn\u0103) doar \u00een ultimul an. Lor li se adaug\u0103 alte zeci de negocieri.<\/p>\n<p>\nAcum, Anicura ar putea s\u0103 fie cel de-al treilea \u201emuschetar\u201c \u00een aceast\u0103 lupt\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>C\u00e2teva date<\/strong><\/p>\n<p>\nRom\u00e2nia se num\u0103r\u0103 printre liderii europeni c\u00e2nd vine vorba de num\u0103rul de c\u00e2ini \u015fi pisici, cu 4,2 \u015fi, respectiv, 4,4 milioane de suflete. P\u0103s\u0103ri sunt mai pu\u0163in de 300.000, iar num\u0103rul de pe\u015fti \u015fi alte vie\u0163uitoare de acvariu sare de 150.000, arat\u0103 datele FEDIAF (Asocia\u0163ia Produc\u0103torilor Europeni de Hran\u0103 pentru Animale). Datele privind c\u00e2inii \u015fi pisicile includ, cel mai probabil, \u015fi animalele de curte. Chiar \u015fi \u00een cazul lor, hrana este, \u00een tot mai multe cazuri, specializat\u0103, nu mai e reprezentat\u0103 de resturi sau m\u00e2ncare pentru oameni.<\/p>\n<p>\nAceast\u0103 schimbare de mentalitate se reflect\u0103 \u015fi \u00een sectorul clinicilor \u015fi al spitalelor pentru animale. De asemenea, pe pia\u0163a de hran\u0103 pentru c\u00e2ini \u015fi pisici se remarc\u0103 o efervescen\u0163\u0103, fondul fiind acela\u015fi \u2013 cre\u015fte masiv cererea.<\/p>\n<p>\nMomentan \u00eens\u0103, sectorul e dominat \u00een continuare de gigan\u0163ii Mars \u015fi Nestle care aduc m\u00e2ncarea din import. R\u0103m\u00e2ne de v\u0103zut dac\u0103 vor ap\u0103rea \u015fi acolo achizi\u0163ii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gigantul american Mars, cu\u00adnoscut \u00een special pentru dulciurile \u015fi pentru hrana pen\u00adtru animale sub bran\u00adduri precum M&#038;M, Snickers, Skittles, Royal Canin sau Whiskas, face primele achizi\u0163ii pe pia\u0163a din Rom\u00e2nia, dar nu \u00een industria alimentar\u0103, ci \u00een cea veteri\u00adnar\u0103. Mai exact, AniCura, divizia de clinici \u015fi spitale veterinare a Mars, a cump\u0103rat o pri\u00adm\u0103 afacere autohton\u0103 \u015fi se uit\u0103 dup\u0103 altele, arat\u0103 informa\u0163iile culese de ZF.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4473,61125,61123,8407,61124],"class_list":["post-239729","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitii","tag-anicura","tag-gigantul-american-mars","tag-industria-alimentara","tag-industria-veterinara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239729"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239729\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}