![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22889705\/3\/lacko-denes.jpg?height=900&width=600\")
<\/p>\n\nProduc\u0103torii locali Poultry Investment, de\u0163inut de investitori din Rom\u00e2nia \u015fi Ungaria, \u015fi Authentic Meat, de\u0163inut de Alin Zamfira, ambii juc\u0103tori mari \u00een industria c\u0103rnii din Rom\u00e2nia, cu peste 1.200 angaja\u0163i \u015fi o cifr\u0103 de afaceri cumulat\u0103 \u00een 2024 de peste 100 de milioane de euro au \u00eenfiin\u0163at compania comun\u0103 – Meat Partners – pentru dezvoltarea segmentului produselor din carne ready to cook. Ei au investit \u00eentr-o nou\u0103 fabric\u0103 \u00een jude\u0163ul Prahova, cu o capacitate zilnic\u0103 e de 20 tone.<\/p>\n
\n\u201eParteneriatelele de tip joint venture sunt parte important\u0103 din strategia noastr\u0103 de dezvoltare prin care ne propunem s\u0103 ajungem \u00een urm\u0103torii ani un juc\u0103tor de top \u00een domeniul avicol. Dup\u0103 joint-venture-ul realizat \u00een 2023 cu familia Oprea, care ne-a permis s\u0103 lans\u0103m gama de produse Puiul de Cr\u0103ie\u015fti – Zero Antibiotice Folosite Vreodat\u0103, suntem \u00eencrez\u0103tori c\u0103 Meat Partners ne va lansa pe pia\u0163a produc\u0103torilor locali de produse ready to cook. Gama bistro marcheaz\u0103 o diversificare a portofoliului nostru de produse, \u015fi \u00een acela\u015fi timp, o dovad\u0103 a maturit\u0103\u0163ii de business, av\u00e2nd \u00een vedere cei peste 30 de ani de activitate cu Puiul de Cr\u0103ie\u015fti\u201d, a spus D\u00e9nes Laczk\u00f3, CEO al Poultry Investment.<\/p>\n
\n<\/p>\n
\nCei doi juc\u0103tori \u015fi-au unit for\u0163ele pentru a p\u0103trunde pe segmentul produselor ready to cook, o pia\u0163\u0103 dominat\u0103 de produse din import, sus\u0163in ace\u015ftia. Ei men\u0163ioneaz\u0103 c\u0103 43% dintre rom\u00e2ni afirm\u0103 c\u0103 m\u0103n\u00e2nc\u0103 produse semipreparate cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103, iar majoritatea produselor existente la raft sunt din import. Consumul de produse din gama ready meals \u00een Rom\u00e2nia a crescut de la 265.000 tone \u00een 2019 la peste 285.000 tone \u00een 2024, iar estim\u0103rile indic\u0103 un consum per capita de 16,2 kg \u00een 2030. \u201e\u00cen ciuda cererii \u00een cre\u015ftere, pia\u0163a este acoperit\u0103 \u00een propor\u0163ie cov\u00e2r\u015fitoare de importuri.\u201d<\/p>\n
\nNoua companie creat\u0103 \u00een acest sens, Meat Partners SRL pune pe pia\u0163\u0103 preparate proaspete, gata de g\u0103tit. \u00cen prezent, gama cuprinde \u015fni\u0163ele pane \u015fi pui crispy, produse exclusiv din piept de pui de calitate superioar\u0103.<\/p>\n
\nNoua fabric\u0103 de produc\u0163ie, amplasat\u0103 \u00een localitatea Bolde\u015fti-Sc\u0103ieni din jude\u0163ul Prahova, are o capacitate zilnic\u0103 de peste 20 tone. Distribu\u0163ia va \u00eencepe prin re\u0163eaua proprie de aproape 70 de magazine, urm\u00e2nd ca \u00een scurt timp s\u0103 fie extins\u0103 \u00een marile lan\u0163uri de hipermarketuri care sus\u0163in \u015fi promoveaz\u0103 produc\u0163ia rom\u00e2neasc\u0103. Compania estimeaz\u0103 c\u0103 noua gam\u0103 de produse va contribui cu aproximativ 25% la cifra de afaceri cumulat\u0103 din urm\u0103torii trei ani. Planurile pe termen mediu \u015fi lung includ diversificarea gamei de produse, extinderea re\u0163elei de comercian\u0163i pe plan na\u0163ional \u015fi deschiderea spre export.<\/p>\n
\nUn avantaj competitiv al gamei, spun ei, este termenul extins de valabilitate al produselor, de peste 15 zile, ob\u0163inut f\u0103r\u0103 congelare, datorit\u0103 tehnologiilor moderne de procesare \u015fi ambalare. \u201eLansarea gamei bistro vine \u00eentr-un moment extrem de favorabil, \u00een care segmentul ready to cook se dezvolt\u0103 accelerat, iar marile lan\u0163uri de retail sus\u0163in tot mai mult produc\u0163ia local\u0103\u201d, a adaugat Alin Zamfira, fondatorul grupului Cathedral Distribution \u015fi ac\u0163ionar al Authentic Meat.<\/p>\n
\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22889705\/4\/alin-zamfira.jpg?height=900&width=600\")
<\/p>\n
\nPia\u0163a global\u0103 a produselor ready meals este evaluat\u0103 la circa 120,6 miliarde de euro, cu o rat\u0103 medie de cre\u015ftere anual\u0103 estimat\u0103 la 11,9% p\u00e2n\u0103 \u00een 2031. \u00cen Rom\u00e2nia, segmentul este \u00eenc\u0103 emergent, dar \u00een continu\u0103 cre\u015ftere: veniturile au urcat de la 1,88 milioane euro \u00een 2017 la 6,9 milioane euro \u00een 2024, cu perspective de a dep\u0103\u015fi 8 milioane euro p\u00e2n\u0103 \u00een 2029, conform datelor Statista.<\/p>\n
\nPoultry Investment este un joint-venture \u00eenfiin\u0163at \u00een 2023 \u00eentre familia Oprea, care a pus pe pia\u0163\u0103 acum 30 de ani \u00een Mure\u015f brandul Puiul de Cr\u0103ie\u015fti, \u015fi Hodler Capital, un grup de investi\u0163ii din Ungaria, activ \u00een sectorul agro-alimentar. Grupul opereaz\u0103 \u00een patru jude\u0163e din Transilvania (Satu Mare, Mure\u015f, Sibiu \u015fi Bra\u015fov) \u015fi dispune de un lan\u0163 complet vertical de produc\u0163ie, care include ferme de reproduc\u0163ie, sta\u0163ii de incuba\u0163ie, capacit\u0103\u0163i de cre\u015ftere a puilor, dou\u0103 abatoare \u015fi propria re\u0163ea de magazine. Printre companiile aflate \u00een parteneriat activ cu Hodler \u00een Rom\u00e2nia se num\u0103r\u0103 East Grain trader de cereale \u015fi UBM Feed Rom\u00e2nia, unul dintre liderii pie\u0163ei de furaje locale.<\/p>\n
\nAuthentic Meat este o companie rom\u00e2neasc\u0103 specializat\u0103 \u00een prelucrarea \u015fi prepararea produselor din carne, cu sediul \u00een Gheorgheni, jude\u0163ul Harghita. \u00cen 2012, a lansat brandul Sz\u00e9kely Falat, bun\u0103t\u0103\u0163ilor preg\u0103tite de bunici. Cathedral Distribution este un grup fondat \u00een septembrie 2015, activ \u00een procesarea \u015fi comercializarea c\u0103rnii, cu sediul \u00een satul P\u00e2rscov, jude\u0163ul Buz\u0103u. Grupul \u015fi-a \u00eenceput activitatea cu misiunea de a aduce \u00een marile lan\u0163uri de magazine produse cu specific rom\u00e2nesc. \u00cen 2024, Grupul Cathedral, de\u0163inut de antreprenorul Alin Zamfira, a intrat \u00een ac\u0163ionariatul Abatorului Peri\u015f, prelu\u00e2nd o participa\u0163ie de 40% \u00een schimbul a trei unit\u0103\u0163i proprii de procesare \u015fi comercializare a c\u0103rnii. \u00cen prezent, grupul reune\u015fte dou\u0103 unit\u0103\u0163i specializate \u00een procesarea c\u0103rnii \u2013 Cathedral Distribution \u015fi Policalita \u2013 \u015fi compania Almado Total Distribution, care opereaz\u0103 o re\u0163ea de 12 magazine specializate \u00een jude\u0163ele Buz\u0103u, Vrancea \u015fi Bac\u0103u.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Produc\u0103torii locali Poultry Investment, de\u0163inut de investitori din Rom\u00e2nia \u015fi Ungaria, \u015fi Authentic Meat, de\u0163inut de Alin Zamfira, ambii juc\u0103tori mari \u00een industria c\u0103rnii din Rom\u00e2nia, cu peste 1.200 angaja\u0163i \u015fi o cifr\u0103 de afaceri cumulat\u0103 \u00een 2024 de peste 100 de milioane de euro au \u00eenfiin\u0163at compania comun\u0103 – Meat Partners – pentru dezvoltarea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10754,8363,272,32750,280,474,7541],"class_list":["post-239709","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-capacitate","tag-carne","tag-companie","tag-comuna","tag-fabrica","tag-industrie","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239709"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239709\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}