\nStart-up-ul britanic Yoto, cunoscut pentru boxele sale audio f\u0103r\u0103 ecran dedicate copiilor, a \u00eenregistrat o cre\u015ftere spectaculoas\u0103 \u00een 2024, aproape dubl\u00e2ndu-\u015fi v\u00e2nz\u0103rile \u015fi preg\u0103tindu-se s\u0103 ob\u0163in\u0103 primul s\u0103u profit \u00een 2025, potrivit Financial Times.<\/p>\n
\nDispozitivele companiei londoneze au devenit extrem de populare printre p\u0103rin\u0163ii care caut\u0103 alternative s\u0103n\u0103toase la smartphone-uri pentru divertismentul celor mici. \u00cen prezent, peste 3 milioane de copii din \u00eentreaga lume folosesc boxele Yoto.<\/p>\n
\nProiectul a atras nume sonore: Sir Paul McCartney, familia scriitorului Roald Dahl, dar \u015fi Chan Zuckerberg Initiative, fondul de investi\u0163ii al fondatorului Meta, Mark Zuckerberg, \u015fi al so\u0163iei sale, Priscilla Chan – se num\u0103r\u0103 printre investitori. Anul trecut, compania a anun\u0163at o rund\u0103 de finan\u0163are de 22 milioane de dolari.<\/p>\n
\nYoto ofer\u0103 dou\u0103 modele de boxe portabile, care func\u0163ioneaz\u0103 pe baza unor carduri proprii ce includ pove\u015fti, c\u0103r\u0163i audio \u015fi muzic\u0103: de la clasice precum The Gruffalo \u015fi Harry Potter, p\u00e2n\u0103 la coloane sonore Disney, cum ar fi Frozen.<\/p>\n
\nConform ultimelor date financiare, veniturile Yoto au crescut cu 86% \u00een 2024, ajung\u00e2nd la 94,8 milioane lire sterline, dup\u0103 un avans similar de 84% \u00een 2023. Compania a cunoscut o expansiune rapid\u0103 \u00eenc\u0103 din perioada pandemiei, c\u00e2nd familiile c\u0103utau solu\u0163ii educative \u015fi interactive pentru copiii r\u0103ma\u015fi acas\u0103.<\/p>\n
\n\u201eVedem cum efectul de re\u0163ea se consolideaz\u0103 tot mai mult\u201d, a declarat Ben Drury, CEO-ul Yoto, subliniind c\u0103 succesul se datoreaz\u0103 \u00een mare parte recomand\u0103rilor din gur\u0103 \u00een gur\u0103, dar \u015fi extinderii pe pie\u0163e noi, precum Australia. \u201eNe a\u015ftept\u0103m s\u0103 fim profitabili \u00een acest an, indiferent de criteriul de calcul. Modelul nostru de afaceri func\u0163ioneaz\u0103 ca un efect de volant\u201d, a ad\u0103ugat acesta.<\/p>\n
\nTotu\u015fi, \u00een pofida cre\u015fterii, pierderile companiei s-au ad\u00e2ncit de la 3,4 milioane lire sterline \u00een 2023 la 8,4 milioane \u00een 2024, \u00een principal din cauza unor costuri excep\u0163ionale de 7 milioane lire legate de rechemarea \u00een garan\u0163ie a bateriilor pentru modelul Mini, dup\u0103 ce a fost identificat un risc de supra\u00eenc\u0103lzire. Clien\u0163ii au primit gratuit un cablu de \u00eenc\u0103rcare \u015fi un kit de \u00eenlocuire a bateriei \u201edo-it-yourself\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Start-up-ul britanic Yoto, cunoscut pentru boxele sale audio f\u0103r\u0103 ecran dedicate copiilor, a \u00eenregistrat o cre\u015ftere spectaculoas\u0103 \u00een 2024, aproape dubl\u00e2ndu-\u015fi v\u00e2nz\u0103rile \u015fi preg\u0103tindu-se s\u0103 ob\u0163in\u0103 primul s\u0103u profit \u00een 2025, potrivit Financial Times. Dispozitivele companiei londoneze au devenit extrem de populare printre p\u0103rin\u0163ii care caut\u0103 alternative s\u0103n\u0103toase la smartphone-uri pentru divertismentul celor mici. \u00cen […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[82,272,553,32751,10541,10364,296,4669,17331,22346,7251,18651,10162,60,4638,33967,289,7212,20050],"class_list":["post-239672","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bani","tag-companie","tag-copii","tag-dedicatie","tag-dispozitive","tag-divertisment","tag-ecran","tag-familie","tag-functionare","tag-inregistrare","tag-marea-britanie","tag-obtinere","tag-parinti","tag-piata","tag-profit","tag-ravagii","tag-smartphone","tag-vanzari","tag-zuckerberg"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239672"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239672\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}