{"id":239661,"date":"2025-08-27T14:33:40","date_gmt":"2025-08-27T14:33:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239661"},"modified":"2025-08-27T14:33:40","modified_gmt":"2025-08-27T14:33:40","slug":"csalb-bancile-implementeaza-deja-ai-in-procesele-interne-dar-in-relatie-cu-consumatorul-final-exista-inca-multa-precautie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239661","title":{"rendered":"CSALB: B\u0103ncile implementeaz\u0103 deja AI \u00een procesele interne, dar \u00een rela\u0163ie cu consumatorul final exist\u0103 \u00eenc\u0103 mult\u0103 precau\u0163ie"},"content":{"rendered":"<p style=\"text-align: justify;\">\nIndustria bancar\u0103 este \u00een fa\u0163a unei noi revolu\u0163ii, cea a digitaliz\u0103rii \u015fi inteligen\u0163ei artificiale, iar b\u0103ncile implementeaz\u0103 deja AI \u00een procesele interne, dar \u00een rela\u0163ie cu consumatorul final exist\u0103 \u00eenc\u0103 mult\u0103 precau\u0163ie, spun reprezentan\u0163ii sectorului de profil \u00eentr-un podcast organizat de Centrul de Solu\u0163ionare Alternativ\u0103 a Litigiilor \u00een domeniul Bancar (CSALB).<\/p>\n<p style=\"text-align: justify;\">\nB\u0103ncile folosesc \u00een prezent robo\u0163ii \u00een tot mai multe activit\u0103\u0163i repetitive, care consum\u0103 timp, cum ar fi redactarea contractelor, trimiterea r\u0103spunsurilor sau interac\u0163iunea cu consumatorii \u00een call-center. Robo\u0163ii pot redacta documente pe care le trimit \u00een instan\u0163\u0103 sau pot anticipa rezultatul unui proces. \u00cen viitorul apropiat Inteligen\u0163a Artificial\u0103 va face consumatorilor recomand\u0103ri pentru anumite produse, \u00een func\u0163ie de profilul clientului, dar p\u00e2n\u0103 atunci robo\u0163ii sunt asista\u0163i \u00een permanen\u0163\u0103 de oameni.<\/p>\n<p style=\"text-align: justify;\">\n\u201eDigitalizarea serviciilor bancare este un trend care s-a accelerat odat\u0103 cu pandemia. Acum, clien\u0163ii pot \u0163ine leg\u0103tura cu banca de la distan\u0163\u0103, iar printr-o lege care se afl\u0103 \u00een discu\u0163ie \u015fi implic\u0103 semn\u0103tura electronic\u0103, ace\u015ftia vor putea \u00eencheia \u015fi contracte de la distan\u0163\u0103. Un alt palier este legat de accesul \u015fi integrarea anumitor date. Adic\u0103, o banc\u0103 va interoga o baz\u0103 de date a unei autorit\u0103\u0163i publice, de exemplu, f\u0103r\u0103 a mai chema clientul la banc\u0103. Pentru cei care se tem c\u0103 Inteligen\u0163a Artificial\u0103 \u00eei va \u00eenlocui \u015fi le va lua joburile, opinia mea este c\u0103 aceast\u0103 \u00eengrijorare trebuie privit\u0103 pu\u0163in diferit: probabil c\u0103 oamenii nu vor fi \u00eenlocui\u0163i de AI, dar oamenii vor fi \u00eenlocui\u0163i de c\u0103tre oameni care \u015ftiu s\u0103 foloseasc\u0103 aceste tehnologii noi \u015fi instrumente digitale.\u201d, a comentat Daniel Nicolaescu, Director Juridic \u015fi de guvernan\u0163\u0103 corporativ\u0103, Raiffeisen Bank .<\/p>\n<p style=\"text-align: justify;\">\nInteligen\u0163a Artificial\u0103 a ap\u0103rut \u00eenc\u0103 din anii 50-60, iar ce se \u00eent\u00e2mpl\u0103 acum este democratizarea accesului la AI dup\u0103 lansarea Chat GPT, spune la r\u00e2ndul lui Dan Cristea, Lead AI Innovation, Banca Comercial\u0103 Rom\u00e2n\u0103. \u201d Un mare avantaj pe care b\u0103ncile \u00eel vor folosi va fi extragerea de date din documentele scanate. Sper ca aceast\u0103 tehnologie s\u0103 fie folosit\u0103 \u015fi \u00een sectorul public, pentru c\u0103 reduce timpul de la c\u00e2teva zile de lucru, la c\u00e2teva minute. Apoi, AI va ajuta \u015fi \u00een zona serviciilor bancare, acolo unde un anumit paragraf dintr-un document de creditare de zeci de pagini va putea fi g\u0103sit instant. Procesele care necesit\u0103 doar o extragere de date, o validare \u015fi o extravalidare se vor face mult mai rapid dec\u00e2t acum. Din punctul de vedere al clien\u0163ilor am mers pe o variant\u0103 extra-conservatoare pentru a nu avea niciun risc. Chiar \u015fi ace\u015fti robo\u0163i cu care oamenii discut\u0103 c\u00e2nd apeleaz\u0103 banca sunt atent monitoriza\u0163i, iar dac\u0103 detect\u0103m c\u0103 dau r\u0103spunsuri gre\u015fite, intervine imediat un om care preia discu\u0163ia cu consumatorul\u201d.<\/p>\n<p style=\"text-align: justify;\">\n\u00cen opinia lui, \u00een\u0163elegerea conceptelor digitale \u015fi apari\u0163ia mecanismele de securitate, prin care \u00ee\u0163i po\u0163i bloca tranzac\u0163iile sau prin care prime\u015fti notific\u0103ri, au crescut gradul de \u00eencredere al clien\u0163ilor. \u201dAcum po\u0163i s\u0103-i ceri Inteligen\u0163ei Artificiale s\u0103-\u0163i cumpere bilete de avion sau s\u0103-\u0163i fac\u0103 rezervarea la hotel, dac\u0103 ai \u00eencredere s\u0103 \u00eei dai acces la cardul t\u0103u\u201d.<\/p>\n<p>\nCSALB este o entitate \u00eenfiin\u0163at\u0103 ca urmare a unei Directive europene \u015fi intermediaz\u0103 gratuit \u015fi \u00een mai pu\u0163in de trei luni negocierea dintre consumatori \u015fi b\u0103nci sau IFN-uri pentru contractele aflate \u00een derulare.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industria bancar\u0103 este \u00een fa\u0163a unei noi revolu\u0163ii, cea a digitaliz\u0103rii \u015fi inteligen\u0163ei artificiale, iar b\u0103ncile implementeaz\u0103 deja AI \u00een procesele interne, dar \u00een rela\u0163ie cu consumatorul final exist\u0103 \u00eenc\u0103 mult\u0103 precau\u0163ie, spun reprezentan\u0163ii sectorului de profil \u00eentr-un podcast organizat de Centrul de Solu\u0163ionare Alternativ\u0103 a Litigiilor \u00een domeniul Bancar (CSALB). B\u0103ncile folosesc \u00een prezent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[236,7267,4126,449],"class_list":["post-239661","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-banca","tag-banci","tag-clienti","tag-inteligenta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239661"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239661\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}