\nUE trebuie s\u0103 impun\u0103 reguli mai stricte platformelor chineze de comer\u0163 electronic pentru a opri cople\u015firea companiilor europene de c\u0103tre concuren\u0163i precum Temu, a declarat CEO-ul celui mare retailer online din Polonia, scrie FT.<\/p>\n
\nMarcin Ku\u015bmierz, director executiv al Allegro, a spus c\u0103 retailerii chinezi \u201e\u00ee\u015fi pompeaz\u0103 cheltuielile de marketing \u00een Polonia \u015fi \u00een Europa\u201d ca r\u0103spuns la un mediu comercial mai dur din SUA, iar aceast\u0103 schimbare ar putea fi \u201edoar \u00eenceputul\u201d a ceea ce ar putea \u00eenfrunta UE dac\u0103 SUA continu\u0103 cu politica comerical\u0103 agresiva la adresa Chinei.<\/p>\n
\n\u201eEuropa trebuie s\u0103 \u00een\u0163eleag\u0103 amenin\u0163area ascuns\u0103 din spatele unui posibil r\u0103zboi comercial \u00eentre SUA \u015fi China, \u015fi anume c\u0103 retailerii chinezi \u00ee\u015fi pot reloca resursele aici, inund\u00e2nd Europa cu bunuri\u201d, a declarat Ku\u015bmierz \u00eentr-un interviu pentru Financial Times.<\/p>\n
\n\u201e\u00cen condi\u0163iile actuale, companiile europene mai mici vor suferi, iar multe dintre ele nu vor putea supravie\u0163ui concuren\u0163ei chineze\u201d.<\/p>\n
\nRetailerii chinezi online \u015fi-au redus recent investi\u0163iile \u00een SUA dup\u0103 ce pre\u015fedintele Donald Trump a impus noi tarife.<\/p>\n
\nNum\u0103rul utilizatorilor activi lunar ai Temu \u00een SUA a sc\u0103zut, \u00een medie, cu 35% \u00een cele patru luni p\u00e2n\u0103 \u00een august, potrivit firmei de analiz\u0103 Sensor Tower. \u00cen aceea\u015fi perioad\u0103, utilizatorii din marile pie\u0163e europene au explodat, cu p\u00e2n\u0103 la 70% \u00een Fran\u0163a \u015fi 50% \u00een Germania.<\/p>\n
\nRetailerul de \u00eembr\u0103c\u0103minte Shein nu \u015fi-a redus publicitatea \u00een SUA la fel de mult, iar num\u0103rul utilizatorilor activi americani a crescut cu 2% \u00een ultimele patru luni. Dar \u015fi acesta s-a extins \u00een Europa, cu o cre\u015ftere de 15% \u00een Germania \u015fi 10% \u00een Fran\u0163a, arat\u0103 datele Sensor Tower.<\/p>\n
\nLuna trecut\u0103, Comisia European\u0103 a anun\u0163at c\u0103 o investiga\u0163ie preliminar\u0103 a ar\u0103tat c\u0103 Temu vindea unele produse ilegale.<\/p>\n
\nExecutivul UE \u00eencearc\u0103 s\u0103 promoveze un pachet de reforme pentru a combate valul de importuri din comer\u0163ul online. Acesta include eliminarea scutirii de taxe vamale pentru coletele sub 150 \u20ac, dar propunerea nu a fost \u00eenc\u0103 aprobat\u0103 de statele membre.<\/p>\n","protected":false},"excerpt":{"rendered":"
UE trebuie s\u0103 impun\u0103 reguli mai stricte platformelor chineze de comer\u0163 electronic pentru a opri cople\u015firea companiilor europene de c\u0103tre concuren\u0163i precum Temu, a declarat CEO-ul celui mare retailer online din Polonia, scrie FT. Marcin Ku\u015bmierz, director executiv al Allegro, a spus c\u0103 retailerii chinezi \u201e\u00ee\u015fi pompeaz\u0103 cheltuielile de marketing \u00een Polonia \u015fi \u00een Europa\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[29,61092,58181,59273],"class_list":["post-239616","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-polonia","tag-retailer-comert-electronic","tag-shein","tag-temu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239616"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239616\/revisions"}],"predecessor-version":[{"id":239634,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239616\/revisions\/239634"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}