{"id":239595,"date":"2025-08-26T14:32:23","date_gmt":"2025-08-26T14:32:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239595"},"modified":"2025-08-26T14:32:23","modified_gmt":"2025-08-26T14:32:23","slug":"cum-a-iesit-temu-in-frunte-din-razboiului-tarifar-acordul-comercial-dintre-china-si-trump-inunda-piata-americana-cu-miliarde-de-colete-chinezesti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239595","title":{"rendered":"Cum a ie\u015fit Temu \u00een frunte din r\u0103zboiului tarifar: Acordul comercial dintre China \u015fi Trump inund\u0103 pia\u0163a american\u0103 cu miliarde de colete\u00a0chineze\u015fti"},"content":{"rendered":"<p>\nPlatforma de comer\u0163 online cu discounturi agresive Temu a reluat livr\u0103rile directe din fabricile chineze c\u0103tre consumatorii americani \u015fi \u015fi-a majorat masiv bugetele de publicitate \u00een Statele Unite, profit\u00e2nd de armisti\u0163iul comercial temporar dintre Washington \u015fi Beijing, informeaz\u0103 Financial Times.<\/p>\n<p>\nMai mul\u0163i furnizori, parteneri \u015fi investitori ai companiei au confirmat c\u0103, din iulie, Temu a repus pe picioare a\u015fa-numitele fully managed shipments, sistem prin care compania se ocup\u0103 de logistic\u0103 \u015fi formalit\u0103\u0163ile vamale \u00een numele produc\u0103torilor. Serviciul fusese suspendat \u00een luna mai, c\u00e2nd tensiunile comerciale atinseser\u0103 un punct critic.<\/p>\n<p>\nGigantul, controlat de PDD Holdings din Shanghai, pompeaz\u0103 din nou sume uria\u015fe \u00een publicitatea american\u0103, dup\u0103 ce \u00ee\u015fi redusese drastic cheltuielile de marketing \u00een perioada atacurilor tarifare lansate de pre\u015fedintele Donald Trump. Potrivit unor surse apropiate companiei \u015fi firmei de analiz\u0103 Smarter Ecommerce, investi\u0163iile publicitare revin la nivelurile din primul trimestru, de dinaintea anun\u0163\u0103rii noilor taxe vamale.<\/p>\n<p>\nReluarea transporturilor directe subliniaz\u0103 impactul resim\u0163it de exportatorii de bunuri ieftine \u00een urma negocierilor comerciale: o gur\u0103 de aer pentru Temu, care \u015fi-a construit ascensiunea exploziv\u0103 pe livrarea a miliarde de pachete mici, scutite de taxe datorit\u0103 politicii \u201ede minimis\u201d, aplicat\u0103 coletelor sub 800 de dolari.<\/p>\n<p>\nAceast\u0103 facilitate a fost practic anulat\u0103 \u00een aprilie, c\u00e2nd Trump a anun\u0163at eliminarea excep\u0163iei \u015fi impunerea unor taxe vamale de peste 100% pentru coletele din China, o lovitur\u0103 direct\u0103 pentru modelul de business al Temu. For\u0163at\u0103 de circumstan\u0163e, compania declarase atunci c\u0103 va apela doar la furnizori americani pentru comenzile din SUA.<\/p>\n<p>\nTotu\u015fi, \u00een mai, negocierile dintre Washington \u015fi Beijing au dus la o reducere temporar\u0103 a tarifelor suplimentare: de la peste 100% la 30% pentru o perioad\u0103 de 90 de zile. Pentru coletele mici, rata a cobor\u00e2t la 54%, cu varia\u0163ii \u00een func\u0163ie de metoda de transport.<\/p>\n<p>\nLuna aceasta, armisti\u0163iul comercial a fost prelungit cu \u00eenc\u0103 90 de zile, oferind companiei Temu o nou\u0103 fereastr\u0103 de oportunitate. Compania profit\u0103 la maximum, acceler\u00e2nd livr\u0103rile \u015fi reinvestind masiv \u00een marketing, semn c\u0103 b\u0103t\u0103lia pentru consumatorul american este departe de a se fi \u00eencheiat.<\/p>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Platforma de comer\u0163 online cu discounturi agresive Temu a reluat livr\u0103rile directe din fabricile chineze c\u0103tre consumatorii americani \u015fi \u015fi-a majorat masiv bugetele de publicitate \u00een Statele Unite, profit\u00e2nd de armisti\u0163iul comercial temporar dintre Washington \u015fi Beijing, informeaz\u0103 Financial Times. Mai mul\u0163i furnizori, parteneri \u015fi investitori ai companiei au confirmat c\u0103, din iulie, Temu a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13794,29903,26244,19763,272,7978,11562,6763,14378],"class_list":["post-239595","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-americani","tag-armistitiu","tag-beijing","tag-colete","tag-companie","tag-furnizori","tag-livrari","tag-publicitate","tag-washington"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239595"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239595\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}