\nProduc\u0103torul elve\u0163ian de echipamente \u00eencorporabile pentru buc\u0103t\u0103rie Franke sper\u0103 ca businessul din Rom\u00e2nia s\u0103 revin\u0103 pe plus dup\u0103 trei ani de declin. \u00centre 2021 (cele mai bun an ca v\u00e2nz\u0103ri) \u015fi 2024, cifra de afaceri local\u0103 s-a contractat cu aproa\u00adpe o treime. <\/p>\n
\n\u2666 <\/span>Grupul are \u00een Rom\u00e2nia doar opera\u0163iuni de import, distribu\u0163ie \u015fi retail, nu \u015fi produc\u0163ie.<\/strong><\/p>\n \nProduc\u0103torul elve\u0163ian de echipamente \u00eencorporabile pentru buc\u0103t\u0103rie Franke sper\u0103 ca businessul din Rom\u00e2nia s\u0103 revin\u0103 pe plus dup\u0103 trei ani de declin. \u00centre 2021 (cele mai bun an ca v\u00e2nz\u0103ri) \u015fi 2024, cifra de afaceri local\u0103 s-a contractat cu aproa\u00adpe o treime. Astfel, anul trecut, firma a rapor\u00adtat afaceri de circa 45,5 mil. lei, cu 8% mai mici dec\u00e2t \u00een 2023, iar asta \u00een contextul \u00een care bugetul era f\u0103cut pe cre\u015ftere.<\/p>\n \nSimilar, compania \u015fi-a bugetat pentru 2025 afaceri de aproape 50 de milioane de lei, \u00een urcare cu circa 9% fa\u0163\u0103 de 2024 \u015fi la un nivel apropiat de cel din 2023.<\/p>\n \nTotu\u015fi Florin Porojan, executivul care conduce businessul autohton, re\u00adcunoa\u015fte c\u0103 acest an nu va fi unul facil. \u201eTrebuie s\u0103 gestion\u0103m impactul eco\u00adno\u00admic dat de un peisaj geopolitic fra\u00adgil. Infla\u0163ia, costurile materiilor pri\u00adme \u015fi fluc\u00adtua\u0163iile economice glo\u00adbale influ\u00aden\u00ad\u0163eaz\u0103 pre\u0163urile \u015fi strategia de afaceri.\u201c<\/p>\n \nEl adaug\u0103 c\u0103 pe segmentul clien\u00ad\u0163ilor cu venituri peste medie, segment c\u0103ruia i se adreseaz\u0103 Franke, compe\u00adti\u00ad\u0163ia e tot mai acerb\u0103, iar asta \u00een con\u00adtextul \u00een care oamenii se orienteaz\u0103 tot mai mult dup\u0103 criteriul pre\u0163ului.<\/p>\n \n\u201e\u00cen ciuda provoc\u0103rilor, am reu\u015fit s\u0103 cre\u015ftem semnificativ profitabilita\u00adtea companiei\u201c, spune Porojan. \u00centr-ade\u00adv\u0103r, firma din Rom\u00e2nia a revenit pe plus (profit net de aproape 1 mil. lei), dup\u0103 un 2023 pe minus.<\/p>\n \nEl estimeaz\u0103 c\u0103 \u015fi \u00een 2025 rezul\u00adtatul net va fi pozitiv. De altfel, esti\u00adm\u0103\u00adrile sunt c\u0103 \u015fi economia Rom\u00e2\u00adniei va r\u0103m\u00e2ne pe plus, dar c\u0103 va fi o cre\u015ftere \u201emoderat\u0103\u201c.<\/p>\n \nGrupul Franke are pe plan local doar opera\u0163iuni de import, distribu\u0163ie \u015fi retail, nu \u015fi produc\u0163ie. A\u015fadar, are o echip\u0103 de doar 20 de salaria\u0163i ce lu\u00adcreaz\u0103 \u00een departamente de v\u00e2nz\u0103ri \u015fi marketing, service, logistic\u0103 \u015fi admi\u00adnis\u00adtrativ.<\/p>\n \nO parte dintre ei lucreaz\u0103 \u015fi \u00een master showroom-ul companiei, de pe Bd. Biruin\u0163ei 98, comuna Panteli\u00admon. Aici sunt \u015fi birourile Franke.<\/p>\n \n\u00cen Rom\u00e2nia, produsele brandului elve\u0163ian sunt v\u00e2ndute \u015fi \u00een c\u00e2teva zeci de showroom-uri partenere, plus online \u015fi \u00een alte magazine.<\/p>\n \n <\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Produc\u0103torul elve\u0163ian de echipamente \u00eencorporabile pentru buc\u0103t\u0103rie Franke sper\u0103 ca businessul din Rom\u00e2nia s\u0103 revin\u0103 pe plus dup\u0103 trei ani de declin. \u00centre 2021 (cele mai bun an ca v\u00e2nz\u0103ri) \u015fi 2024, cifra de afaceri local\u0103 s-a contractat cu aproa\u00adpe o treime. \u2666 Grupul are \u00een Rom\u00e2nia doar opera\u0163iuni de import, distribu\u0163ie \u015fi retail, nu \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[224,235,7634,9137,297,98],"class_list":["post-239536","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucatarie","tag-business","tag-echipamente","tag-franke","tag-producator","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239536"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239536\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}