{"id":239519,"date":"2025-08-23T16:45:04","date_gmt":"2025-08-23T16:45:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239519"},"modified":"2025-08-23T16:45:04","modified_gmt":"2025-08-23T16:45:04","slug":"100-cele-mai-puternice-femei-din-business-ileana-dumitru-director-pentru-relatii-externe-al-ariei-europa-de-sud-est-bat-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239519","title":{"rendered":"100 Cele mai puternice femei din business. Ileana Dumitru, Director pentru Rela\u0163ii Externe al Ariei Europa de Sud-Est, BAT"},"content":{"rendered":"

\nMOTTO: <\/span><\/strong><\/span>\u201eSingur ajungi mai repede, dar \u00eempreun\u0103 ajungem mai departe.\u201d<\/span><\/strong><\/span> – Proverb african<\/em><\/p>\n

\n

\nBIO<\/strong><\/p>\n

\nIleana Dumitru \u015fi-a \u00eenceput activitatea ca avocat, iar cariera profesional\u0103 \u00een domeniul corporatist a debutat cu o etap\u0103 de 13 ani \u00een FMCG, \u00een industria berii, unde a de\u0163inut roluri importante \u00een drept corporativ, guvernan\u0163\u0103 corporativ\u0103, marketing \u015fi comunicare. De peste zece ani lucreaz\u0103 \u00een cadrul BAT \u00een roluri de conducere a departamentului juridic \u015fi de afaceri externe la nivel de arie, iar \u00een prezent coordoneaz\u0103, din Rom\u00e2nia, Departamentul de Rela\u0163ii Externe al Ariei Europa de Sud-Est.<\/p>\n

\n <\/p>\n

\nVISION BOARD, PRINCIPII & MOTIVA\u0162IE<\/strong><\/p>\n

\n Care este citatul cheie care \u00ee\u0163i define\u015fte viziunea profesional\u0103 sau personal\u0103? Cum te motiveaz\u0103 acesta \u00een activitatea zilnic\u0103?<\/em><\/p>\n

\nNu este un citat, ci un proverb african la care \u00eemi place s\u0103 revin adesea c\u00e2nd evaluez priorit\u0103\u0163ile noastre de business: \u201eSingur ajungi mai repede, dar \u00eempreun\u0103 ajungem mai departe\u201d. Cred foarte mult \u00een puterea unei echipe cu valori puternice \u015fi o viziune comun\u0103 care genereaz\u0103 for\u0163\u0103 \u015fi semnifica\u0163ie ac\u0163iunilor noastre.<\/p>\n

\n Cum arat\u0103 \u201eimaginea central\u0103\u201d de pe vision boardul t\u0103u? Ce simbolizeaz\u0103 aceasta pentru tine \u015fi ce rol joac\u0103 \u00een drumul t\u0103u profesional \u015fi personal?<\/em><\/p>\n

\n\u00cen centrul acestui vision board s-ar afla, cu siguran\u0163\u0103, o balan\u0163\u0103. Probabil o influen\u0163\u0103 a profesiei mele de avocat, balan\u0163a a devenit \u00een timp simbolul echilibrului \u00een tot ceea ce fac, dar \u015fi al corectitudinii, al drept\u0103\u0163ii \u015fi al credin\u0163ei \u00een ceea ce este corect, chiar \u015fi \u00een situa\u0163ii dificile.<\/p>\n

\n Care sunt cele mai importante trei obiective pe care \u0163i le-ai propus pentru urm\u0103torii cinci ani \u00een business \u015fi \u00een via\u0163a personal\u0103?<\/em><\/p>\n

\nUn obiectiv constant este mentoratul, promovarea unei culturi incluzive \u015fi sus\u0163inerea oamenilor pentru a-\u015fi atinge \u00eentregul poten\u0163ial. Un alt obiectiv important este legat de businessul nostru, anume schimbarea mentalit\u0103\u0163ii \u00een industria tutunului. BAT trece printr-un amplu proces de transformare prin investi\u0163ii sus\u0163inute \u00een \u015ftiin\u0163\u0103 \u015fi \u00een dezvoltarea categoriilor de produse cu risc redus. La nivel personal, c\u0103l\u0103toriile mi se par \u00eentotdeauna un obiectiv bun, ca investi\u0163ie \u00een crearea de noi perspective.<\/p>\n

\n <\/p>\n

\nLEADERSHIP & CARIER\u0102<\/strong><\/p>\n

\n Ce te inspir\u0103 cel mai mult atunci c\u00e2nd iei decizii importante pentru compania pe care o conduci?<\/em><\/p>\n

\nIndustria tutunului este un domeniu foarte strict reglementat, cu provoc\u0103ri diverse \u015fi complexe \u00een cele 13 \u0163\u0103ri din aria Europa de Sud-Est, al c\u0103rui centru de coordonare se afl\u0103 la Bucure\u015fti. Construirea unei comunic\u0103ri coerente, complete \u015fi sus\u0163inute este esen\u0163ial\u0103 \u00een acest proces de transformare. M\u0103 bazez foarte mult pe rezultatele echipei noastre de cercetare \u015ftiin\u0163ific\u0103 \u015fi pe propriile mele repere de etic\u0103 \u015fi responsabilitate.<\/p>\n

\n <\/p>\n

\nHOBBY-URI & INSPIRA\u0162IE PERSONAL\u0102<\/strong><\/p>\n

\n Ce te motiveaz\u0103 \u00een fiecare diminea\u0163\u0103 s\u0103 mergi mai departe?<\/em><\/p>\n

\nO parte din fiecare: scopul personal, nevoia de evolu\u0163ie \u015fi exigen\u0163a care \u00eemi impune s\u0103 fiu un model prin ceea ce fac. La finalul zilei, evolu\u0163ia are loc \u00een c\u0103l\u0103torie, nu doar \u00een destina\u0163ie.<\/p>\n","protected":false},"excerpt":{"rendered":"

MOTTO: \u201eSingur ajungi mai repede, dar \u00eempreun\u0103 ajungem mai departe.\u201d – Proverb african BIO Ileana Dumitru \u015fi-a \u00eenceput activitatea ca avocat, iar cariera profesional\u0103 \u00een domeniul corporatist a debutat cu o etap\u0103 de 13 ani \u00een FMCG, \u00een industria berii, unde a de\u0163inut roluri importante \u00een drept corporativ, guvernan\u0163\u0103 corporativ\u0103, marketing \u015fi comunicare. De peste zece ani lucreaz\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,6462],"tags":[27301,7785,61065,54756],"class_list":["post-239519","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-imobiliare","tag-100-cele-mai-puternice-femei-din-business","tag-bat","tag-director-pentru-relatii-externe-al-ariei-europa-de-sud-est","tag-ileana-dumitru"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239519"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239519\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}