{"id":239460,"date":"2025-08-21T15:49:21","date_gmt":"2025-08-21T15:49:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239460"},"modified":"2025-08-21T15:49:21","modified_gmt":"2025-08-21T15:49:21","slug":"kearney-sectorul-telecom-din-romania-se-afla-pe-locul-16-intr-un-top-format-din-20-de-tari-europene-dar-se-distinge-printr-un-scor-foarte-ridicat-al-satisfactiei-clientilor-devansat-doar-de-finland","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239460","title":{"rendered":"Kearney: Sectorul telecom din Rom\u00e2nia se afl\u0103 pe locul 16 \u00eentr-un top format din 20 de \u0163\u0103ri europene, dar se distinge printr-un scor foarte ridicat al satisfactiei clien\u0163ilor, devansat doar de Finlanda \u015fi Olanda"},"content":{"rendered":"

\nSectorul telecom din Rom\u00e2nia se afl\u0103 pe locul 16 \u00eentr-un top format din 20 de \u0163\u0103ri europene, dar se distinge printr-un scor foarte ridicat al satisfactiei clien\u0163ilor, devansat doar de Finlanda \u015fi Olanda, la egalitate cu Norvegia, arat\u0103 un studiu realizat de compania de consultan\u0163\u0103 Kearney.<\/p>\n

\nRaportul evalueaz\u0103 starea sectorului de telecomunica\u0163ii pe baza a cinci factori-cheie: randamentul financiare, stabilitate comercial\u0103, implementarea tehnologiilor, mediul de afaceri \u015fi percep\u0163ia clien\u0163ilor.  <\/p>\n

\nConform celor mai recente rezultate ale Kearney European Telecom Health Index<\/a>, sectorul european de telecomunica\u0163ii, considerat mult timp un pionier la nivel global, \u00eencepe s\u0103 manifeste semne de vulnerabilitate, cu discrepan\u0163e semnificative \u00een 20 de pie\u0163e europene. Datele arat\u0103 c\u0103 multe dintre \u0163\u0103rile cu economii majore ale continentului se afl\u0103 \u00een jum\u0103tatea inferioar\u0103 a clasamentului.<\/p>\n

\nEuropa a \u00eenregistrat progrese semnificative \u00een implementarea re\u0163elelor 5G \u015fi a fibrei optice, dar r\u0103m\u00e2ne \u00een urma Americii de Nord \u00een ceea ce prive\u015fte monetizarea acestor investi\u0163ii.<\/p>\n

\n \u00cen cazul 5G, de exemplu, \u00een ciuda unei implement\u0103ri care acoper\u0103 majoritatea popula\u0163iei continentului, doar 38% dintre abona\u0163ii mobili europeni au adoptat aceast\u0103 tehnologie, comparativ cu 51% \u00een America de Nord.<\/p>\n

\n\u0162\u0103ri precum Spania, Norvegia \u015fi Elve\u0163ia se afl\u0103 \u00een fruntea adopt\u0103rii \u015fi comercializ\u0103rii 5G, \u00een timp ce Polonia, Rom\u00e2nia \u015fi Belgia r\u0103m\u00e2n \u00een urm\u0103 at\u00e2t la nivel de implementare, c\u00e2t \u015fi de penetrare.<\/p>\n

\n \u201cEuropa a fost un promotor timpuriu \u015fi un pionier \u00een configurarea peisajului modern al telecomunica\u0163iilor. \u00cens\u0103 ast\u0103zi, multe dintre marile pie\u0163e \u00eent\u00e2mpin\u0103 dificult\u0103\u0163i \u00een a men\u0163ine o cre\u015ftere s\u0103n\u0103toas\u0103, asadar este essential ca jucatorii sa se concentreze pe structura pie\u0163ei, strategia comerciala \u015fi monetizarea infrastructurii.\u201d, a declarat Claudio Campanini, Partener Kearney \u015fi Head of Communications, Media & Technology \u00een Europa.<\/p>\n

\n\"\"<\/p>\n

\n\"\"<\/p>\n

\n\u00cen ciuda dimensiunii lor limitate, cinci dintre cele mai puternice \u015fase pie\u0163e de telecomunica\u0163ii au popula\u0163ii sub 12 milioane de locuitori. Norvegia, Suedia \u015fi Elve\u0163ia au ob\u0163inut rezultate bune \u00een to\u0163i factorii analiza\u0163i \u00een Index, sustinute de o penetrare ridicat\u0103 a re\u0163elelor 5G \u015fi a fibrei optice, performan\u0163e comerciale solide \u015fi un nivel ridicat de satisfac\u0163ie a clien\u0163ilor.  <\/p>\n

\n\u00cen contrast, 70% din popula\u0163ia Europei tr\u0103ie\u015fte \u00een \u0163\u0103ri situate \u00een jum\u0103tatea inferioar\u0103 a Indexului, incluz\u00e2nd economii majore precum Germania, Marea Britanie \u015fi Italia.  <\/p>\n

\nCercet\u0103rile realizate de Kearney indic\u0103 faptul c\u0103 pie\u0163ele mobile mai consolidate, cele cu trei operatori principali de re\u0163ea mobil\u0103 (MNO), tind s\u0103 \u00eenregistreze performan\u0163e financiare superioare comparativ cu pie\u0163ele cu patru juc\u0103tori, f\u0103r\u0103 a \u00eenregistra pierderi semnificative \u00een ceea ce prive\u015fte satisfac\u0163ia clien\u0163ilor sau calitatea re\u0163elei. De exemplu, pie\u0163ele cu trei operatori \u00eenregistreaz\u0103, \u00een medie, o marj\u0103 EBITDA de 35% \u015fi un scor de satisfac\u0163ie a clien\u0163ilor de 78, comparativ cu o marj\u0103 de 31% \u015fi un scor de 80 pentru pie\u0163ele cu patru operatori.<\/p>\n

\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Sectorul telecom din Rom\u00e2nia se afl\u0103 pe locul 16 \u00eentr-un top format din 20 de \u0163\u0103ri europene, dar se distinge printr-un scor foarte ridicat al satisfactiei clien\u0163ilor, devansat doar de Finlanda \u015fi Olanda, la egalitate cu Norvegia, arat\u0103 un studiu realizat de compania de consultan\u0163\u0103 Kearney. Raportul evalueaz\u0103 starea sectorului de telecomunica\u0163ii pe baza a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,383,60,315],"class_list":["post-239460","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-norvegia","tag-piata","tag-sector"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239460"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239460\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}