{"id":239425,"date":"2025-08-20T19:54:48","date_gmt":"2025-08-20T19:54:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239425"},"modified":"2025-08-20T19:54:48","modified_gmt":"2025-08-20T19:54:48","slug":"reteaua-de-farmacii-iris-pharm-a-mizat-pe-reducerea-cheltuielilor-in-2025-am-vrut-sa-scadem-foarte-mult-gradul-de-indatorare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239425","title":{"rendered":"Re\u0163eaua de farmacii Iris Pharm a mizat pe reducerea cheltuielilor \u00een 2025: \u201eAm vrut s\u0103 sc\u0103dem foarte mult gradul de \u00eendatorare\u201c"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666&nbsp;<\/span>Iris Pharm num\u0103r\u0103 60 de farmacii&nbsp;\u00een Buz\u0103u \u015fi genereaz\u0103 circa 45 mil.&nbsp;lei afaceri anual&nbsp;<span style=\"color:#b22222;\">\u2666<\/span>&nbsp;Principalele proiecte din acest an sunt de reducere a costurilor \u015fi investi\u0163ii pentru eficientizarea activit\u0103\u0163ii, inclusiv \u00een energie regenerabil\u0103, spre exemplu.<\/strong><\/em><\/p>\n<p>\nBrandul de farmacii Iris Pharm din Buz\u0103u, una dintre cele mai extinse re\u0163ele regionale, cu 60 de unit\u0103\u0163i \u00een total, \u00een mediul rural \u015fi \u00een ora\u015fe, a mers pe reducerea costurilor ca strategie principal\u0103 \u00een 2025, \u00eentr-o pia\u0163\u0103 farmaceutic\u0103 tot mai incert\u0103.<\/p>\n<p>\n\u201eAm schimbat sistemul de aprovizionare, am separat ruralul de urban, am trecut la un sistem de plat\u0103 \u00een propor\u0163ie de peste 90% cu plata pe loc. E poate un pic mai complicat contabil, dar ca management e mai simplu. Nu am crescut ca cifr\u0103 de afaceri, am renun\u0163at la o parte dintre medicamentele scumpe pentru c\u0103 e foarte greu s\u0103 a\u015ftep\u0163i banii de la Cas\u0103, mai ales anul acesta. Am evitat s\u0103 mai mergem pe valori mari \u015fi pe adaosuri mici. Am vrut s\u0103 sc\u0103dem foarte mult gradul de \u00eenda\u00adto\u00adrare\u201c, a spus Paul Negoi\u0163\u0103, managerul farmaciilor Iris Pharm.<\/p>\n<p>\nIris Pharm a ajuns \u00een ultimii ani la 45 mil. lei cifr\u0103 de afaceri, men\u0163in\u00e2nd un nivel constant al businessului.<\/p>\n<p>\n\u201eAvem aceea\u015fi politic\u0103 p\u00e2n\u0103 la sf\u00e2r\u015fitul anului, de reducere a costurilor \u015fi investirea \u00een energie regenerabil\u0103, ne-am pus panouri, am \u00eencercat s\u0103 reducem cheltuielile cu chiriile, am mutat farmacii. F\u0103r\u0103 eficientizare nu po\u0163i s\u0103 faci nimic. Po\u0163i s\u0103 vinzi mult \u015fi s\u0103 ai rezultate slabe. Ne sim\u0163im mai confortabil dec\u00e2t \u00eenainte, c\u00e2nd riscurile comerciale erau mult mai mari\u201c, a mai spus Paul Negoi\u0163\u0103.<\/p>\n<p>\n\u00cen farmaciile Iris Pharm lucreaz\u0103 circa 100 de oameni, \u00eens\u0103 reprezentantul re\u0163elei farmaceutice spune c\u0103 nu se confrunt\u0103 cu o lips\u0103 de personal. \u015ei salariile au mai crescut, mai ales \u00een zo\u00adnele urbane mai mari, acolo unde \u015fi v\u00e2nz\u0103rile sunt ridicate. Un farmacist \u00eentr-o astfel de unitate poate c\u00e2\u015ftiga \u015fi 9.000 lei net.<\/p>\n<p>\n\u201eAvem oameni care au ie\u015fit la pensie de la noi. C\u00e2nd te extinzi e mai greu cu for\u0163a de munc\u0103. Salariul net pleac\u0103 de la minim pe economie p\u00e2n\u0103 la 9.000 de lei. Depinde foarte mult de zon\u0103, dac\u0103 este una bun\u0103 \u015fi v\u00e2nz\u0103rile ne ajut\u0103 s\u0103 putem s\u0103 le cre\u015ftem salariile, le cre\u015ftem, c\u0103 avem interesul s\u0103 \u00eei p\u0103str\u0103m\u201c, a mai spus managerul Iris Pharm.<\/p>\n<p>\nUltimii zece ani au ad\u0103ugat pe harta Rom\u00e2niei 500 de farmacii \u00een plus, astfel c\u0103 num\u0103rul acestor unit\u0103\u0163i a ajuns la 8.400 \u00een prezent, din datele de la Statistic\u0103, aferente anului 2024. \u00cen marile ora\u015fe, bulevardele aglomerate au cel pu\u0163in c\u00e2te o farmacie la parter de bloc, \u00eens\u0103 mediul rural este slab acoperit.<\/p>\n<p>\nPeste 65% din totalul de farmacii sunt \u00een mediul urban, care a atras cei mai mul\u0163i dintre juc\u0103torii mari, re\u0163ele de sute de unit\u0103\u0163i.<\/p>\n<p>\nCei mai mari juc\u0103tori ca num\u0103r de farmacii, dar \u015fi ca cifr\u0103 de afaceri sunt Catena, Dr. Max, Help Net, Dona.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brandul de farmacii Iris Pharm din Buz\u0103u, una dintre cele mai extinse re\u0163ele regionale, cu 60 de unit\u0103\u0163i \u00een total, \u00een mediul rural \u015fi \u00een ora\u015fe, a mers pe reducerea costurilor ca strategie principal\u0103 \u00een 2025, \u00eentr-o pia\u0163\u0103 farmaceutic\u0103 tot mai incert\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11959,283,388,7824,149,46612,36921,7543],"class_list":["post-239425","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-buzau","tag-cheltuieli","tag-cifra-de-afaceri","tag-farmacii","tag-investitii","tag-iris-pharm","tag-piata-farmaceutica","tag-retea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239425"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239425\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}