{"id":239404,"date":"2025-08-20T10:30:00","date_gmt":"2025-08-20T10:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239404"},"modified":"2025-08-20T10:30:00","modified_gmt":"2025-08-20T10:30:00","slug":"povestea-unei-tinere-care-a-creat-un-imperiu-din-nimic-ideea-ei-a-fost-refuzata-de-investitori-de-peste-100-de-ori-dar-cu-toate-acestea-a-reusit-sa-isi-construiasca-propria-afacere-cu-care-acum-c","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239404","title":{"rendered":"Povestea unei tinere care a creat un imperiu din nimic: ideea ei a fost refuzat\u0103 de investitori de peste 100 de ori, dar, cu toate acestea, a reu\u015fit s\u0103 \u00ee\u015fi construiasc\u0103 propria afacere, cu care acum c\u00e2\u015ftig\u0103 miliarde"},"content":{"rendered":"<p>\n<strong>Melanie Perkins a pornit la drum v\u00e2nz\u00e2nd e\u015farfe lucrate de m\u00e2n\u0103 \u015fi s-a lovit de peste 100 de respingeri \u00eenainte ca ideea Canva s\u0103 prind\u0103 contur. Ast\u0103zi, compania pe care a fondat-o este evaluat\u0103 la aproape 50 de miliarde de dolari \u015fi a schimbat modul \u00een care milioane de oameni lucreaz\u0103 cu designul. Povestea ei clar nu are de-a face cu norocul, ci cu o perseveran\u0163\u0103 dus\u0103 la nivel de \u00eenc\u0103p\u0103\u0163\u00e2nare.&nbsp;<\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/>Melanie Perkins (n. 1987, Perth, Australia) a debutat \u00eenc\u0103 de t\u00e2n\u0103r\u0103 \u00een afaceri, v\u00e2nz\u00e2nd e\u015farfe handmade ca adolescent\u0103. Mai t\u00e2rziu, a lucrat ca profesor de design grafic la Universitatea din Western Australia \u015fi a observat dificult\u0103\u0163ile cu care se confruntau studen\u0163ii la utilizarea sofisticatelor programe precum Photoshop. Ideea fundamental\u0103: de ce designul s\u0103 nu fie la fel de u\u015for de folosit ca Google Docs? \u00cen 2007, \u00eempreun\u0103 cu partenerul s\u0103u Cliff Obrecht, a lansat Fusion Books: o platform\u0103 online de creare a anuarilor \u015fcolare cu interfa\u0163\u0103 drag and drop, utilizat\u0103 \u00een Australia, Noua Zeeland\u0103 \u015fi Fran\u0163a, dezvoltat\u0103 din livingul mamei lui Melanie.<\/p>\n<p>\n\u00cen cursul a 5 ani, ajung lideri \u00een domeniu, ceea ce i-a determinat pe cei doi s\u0103-\u015fi extind\u0103 viziunea \u00eentr-un proiect mult mai ambi\u0163ios. \u00cen efortul de a lansa Canva, Melanie \u015fi Cliff Obrecht au dus la cap\u0103t o c\u0103l\u0103torie de aproape trei ani, \u00een care au fost refuza\u0163i de peste 100 de investitori. Au tr\u0103it pe podeaua apartamentului fratelui \u00een San Francisco, f\u0103c\u00e2nd pitching \u00een mall-uri \u015fi Wi Fi public, exaspera\u0163i frecvent de r\u0103spunsuri negative. \u201eWe just kept getting rejected\u2026\u201d poveste\u015fte Melanie, complet\u00e2nd: \u201eI remember thinking, \u2018why is this so hard?\u2019\u201d. Refuz dup\u0103 refuz, ea a \u00een\u0163eles c\u0103 problema nu era ideea, ci pitch ul: a revizuit deck-ul de peste 100 de ori, pun\u00e2nd accent pe narativul care explica frustrarea utilizatorilor \u00eenainte de a prezenta solu\u0163ia Canva.<\/p>\n<p>\nMomentul de viraj a venit la un eveniment MaiTai \u00een Maui, unde a \u00eenv\u0103\u0163at kitesurfing pentru a impresiona investitorul Bill Tai \u015fi a c\u00e2\u015ftigat acces la re\u0163eaua lui, ceea ce a dus la prima rund\u0103 seed de finan\u0163are, ce i-a adus trei milioane de dolari. \u00cen 2011, dup\u0103 numeroase respingeri locale (peste 100), Melanie \u015fi Cliff \u00eel \u00eent\u00e2lnesc pe investitorul Bill Tai. Tai le recomand\u0103 s\u0103 g\u0103seasc\u0103 un cofondator tehnic. \u00cen urma acestei rela\u0163ii, se \u00eent\u00e2lnesc cu Cameron Adams, fost Google, care devine al treilea cofondator \u015fi expert tehnic Canva.<\/p>\n<p>\nOficial, Canva se lanseaz\u0103 oficial la 1 ianuarie 2013, iar \u00een primul an adun\u0103 peste 750.000 utilizatori activi \u015fi devine profitabil\u0103 \u00een 2017. Platforma ajunge rapid la o evaluare de 1 2 miliarde USD \u00een 2018\u20132019, dup\u0103 runde de finan\u0163are conduse de Sequoia Capital, Blackbird Ventures \u015fi Felicis Ventures. \u00cen 2021, Canva atinge o evaluare de aproximativ\u202f40 de miliarde de dolari, cu peste 170 milioane utilizatori activi lunar, continu\u00e2nd s\u0103 creasc\u0103 profitabil.&nbsp; De\u015fi evaluarea s a temperat dup\u0103 v\u00e2rful din 2021 (\u2248\u202f26 de miliarde de dolari), compania continu\u0103 s\u0103 genereze venituri de miliarde \u015fi s\u0103-\u015fi extind\u0103 portofoliul enterprise.&nbsp;<\/p>\n<p>\n<br \/>\n<strong>Traducere \u015fi adaptare: Ioana Matei<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melanie Perkins a pornit la drum v\u00e2nz\u00e2nd e\u015farfe lucrate de m\u00e2n\u0103 \u015fi s-a lovit de peste 100 de respingeri \u00eenainte ca ideea Canva s\u0103 prind\u0103 contur. Ast\u0103zi, compania pe care a fondat-o este evaluat\u0103 la aproape 50 de miliarde de dolari \u015fi a schimbat modul \u00een care milioane de oameni lucreaz\u0103 cu designul. Povestea ei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,512],"tags":[31819,207,61009],"class_list":["post-239404","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-revista-bm","tag-capitalistul-saptamanii","tag-design","tag-melanie-perkins"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239404"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239404\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}