\nRe\u0163eaua Annabella, controlat\u0103 de familia de antreprenori locali Mutu, cump\u0103r\u0103 cele 87 de magazine Profi \u015fi Mega Image v\u00e2ndute de grupul olandezo-belgian Ahold Delhaize. E vorba de 82 de unit\u0103\u0163i Profi \u015fi 5 Mega Image.<\/p>\n
\nTranzac\u0163ia are loc \u00een contextul \u00een care gigantul str\u0103in \u015fi-a asumat aceast\u0103 obliga\u0163ie pentru a putea primi acordul de la Consiliul Concuren\u0163ei pentru preluarea Profi.<\/p>\n
\n\u015ei acest deal \u00eentre Annabella \u015fi Ahold Delhaize trebuie s\u0103 primeasc\u0103 ok-ul Concuren\u0163ei. Tranzac\u0163ia este a\u015fteptat\u0103 s\u0103 fie finalizat\u0103 p\u00e2n\u0103 la finalul anului.<\/p>\n
\n\u201eAceast\u0103 achizi\u0163ie se aliniaz\u0103 perfect strategiei noastre de extindere la nivel national \u015fi consolideaz\u0103 prezen\u0163a Annabella pe pia\u0163a rom\u00e2neasc\u0103. Magazinele pe care le prelu\u0103m vor trece sub brandul Annabella dup\u0103 finalizarea tranzac\u0163iei. Loca\u0163iile lor se potrivesc foarte bine formatelor \u015fi modului nostru de lucru, reprezent\u00e2nd o completare valoroas\u0103 a re\u0163elei\u201d, a declarat Dorina Mutu, director general Annabella.<\/p>\n
\nMagazinele sunt amplasate \u00een 44 de localit\u0103\u0163i. Mai bine de jum\u0103tate sunt \u00een Bucure\u015fti \u015fi Ilfov. Exist\u0103, de asemenea, unele \u015fi \u00een jude\u0163ele Prahova, Giurgiu sau D\u00e2mbovi\u0163a, relativ apropiate de Capital\u0103. Pentru Annabella, achizi\u0163ia \u00eenseamn\u0103 extinderea \u015fi \u00een alte zone ale Rom\u00e2niei, \u0163in\u00e2nd cont c\u0103 activeaz\u0103 \u00een V\u00e2lcea, Arge\u015f, Olt \u015fi D\u00e2mbovi\u0163a.<\/p>\n
\nPentru retailerul autohton, aceast\u0103 achizi\u0163ie \u00eenseamn\u0103 aproape dublarea re\u0163elei, ast\u0103zi av\u00e2nd peste 100 de unit\u0103\u0163i.
\nP\u0103r\u0163ile nu au \u00eenaintat valoarea tranzac\u0163iei, dar ZF a scris anterior c\u0103 e vorba de un deal de c\u00e2teva zeci de milioane de euro.<\/p>\n
\nPovestea brandului Annabella a \u00eenceput la patru ani dup\u0103 Revolu\u0163ie, cu un magazin \u00een care se vindeau fructe \u015fi legume. N\u0103scut\u0103 \u00een R\u00e2mnicu V\u00e2lcea, Dorina Mutu \u2013 antreprenoarea care se afl\u0103 \u00een spatele businessului \u2013 nu \u015fi-a dorit niciodat\u0103 s\u0103 plece din ora\u015ful natal, a\u015fa c\u0103 dup\u0103 terminarea liceului s-a al\u0103turat echipei de la Fabrica de Conserve R\u00e2ureni, lucr\u00e2nd at\u00e2t \u00een produc\u0163ie, c\u00e2t \u015fi \u00een v\u00e2nz\u0103ri. Acolo \u00ee\u015fi \u00eent\u00e2lne\u015fte partenerul de via\u0163\u0103 \u015fi de business, adic\u0103 pe Dan Mutu. Apoi, cei doi antreprenori pleac\u0103 \u015fi dezvolt\u0103 propriul business \u2013 Annabella -, iar ulterior (\u00een 2008) cump\u0103r\u0103 \u015fi fabrica de Conserve R\u00e2ureni, pe care o dezvolt\u0103.<\/p>\n
\n\u201eA\u015fadar, \u00een 1994 \u00eencepe povestea Annabella. Am ales s\u0103 renun\u0163\u0103m la confortul pe care \u00eel oferea un loc de munc\u0103 \u00eentr-o companie local\u0103, pentru o industrie care se afla la \u00eenceput de drum, dar care a trezit spiritul antreprenorial \u00een mul\u0163i rom\u00e2ni. Dup\u0103 Revolu\u0163ie toat\u0103 lumea f\u0103cea comer\u0163. Era ca un orizont larg deschis, \u00een care toat\u0103 lumea a v\u0103zut o oportunitate de a construi ceva. Noi nu am f\u0103cut excep\u0163ie. A\u015fa c\u0103 la v\u00e2rsta de 23 de ani am plecat \u015fi eu \u015fi so\u0163ul meu de la R\u00e2ureni ca s\u0103 ne deschidem propria afacere\u201d, declara anterior Dorina Mutu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Re\u0163eaua Annabella, controlat\u0103 de familia de antreprenori locali Mutu, cump\u0103r\u0103 cele 87 de magazine Profi \u015fi Mega Image v\u00e2ndute de grupul olandezo-belgian Ahold Delhaize. E vorba de 82 de unit\u0103\u0163i Profi \u015fi 5 Mega Image. Tranzac\u0163ia are loc \u00een contextul \u00een care gigantul str\u0103in \u015fi-a asumat aceast\u0103 obliga\u0163ie pentru a putea primi acordul de la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[28342,387,8087,8320],"class_list":["post-239357","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-annabella","tag-magazine","tag-mega-image","tag-profi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239357"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239357\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}