\nPia\u0163a auto rom\u00e2neasc\u0103 \u00eenregistreaz\u0103 o evolu\u0163ie atipic\u0103 \u00een procesul de electrificare, conform datelor publicate de Asocia\u0163ia Produc\u0103torilor \u015fi Importatorilor de Automobile (APIA) pentru iulie 2025. \u00cen timp ce vehiculele electrificate au atins o cot\u0103 de pia\u0163\u0103 record de 54%, segmentul ma\u015finilor 100% electrice \u00eenregistreaz\u0103 sc\u0103deri semnificative, eviden\u0163iind dinamici contradictorii \u00een adoptarea tehnologiilor verzi.<\/p>\n
\nAutoturismele pur electrice (BEV) au \u00eenregistrat o sc\u0103dere de 17,8% \u00een iulie 2025 fa\u0163\u0103 de aceea\u015fi lun\u0103 a anului trecut \u015fi un declin de 41,3% pe primele \u015fapte luni ale anului, ajung\u00e2nd la doar 3.712 unit\u0103\u0163i v\u00e2ndute. Cota lor de pia\u0163\u0103 s-a redus la 3,2%, comparativ cu 4,9% \u00een iulie 2024. \u00cen contrast, celelalte forme de electrificare au \u00eenregistrat cre\u015fteri consistente: mild-hibridele au avansat cu 29% lunar \u015fi 10,8% anual, ajung\u00e2nd la 21.069 unit\u0103\u0163i \u00een primele \u015fapte luni; full-hibridele au crescut cu 69% \u00een iulie \u015fi 18,6% pe \u00eentregul an, totaliz\u00e2nd 14.445 unit\u0103\u0163i; plug-in hibridele au \u00eenregistrat un avans de 87,8% lunar \u015fi 35,4% anual, cu 4.684 unit\u0103\u0163i v\u00e2ndute.<\/p>\n
\n\u00cen segmentul electric, Ford reprezint\u0103 singura marc\u0103 cu evolu\u0163ie pozitiv\u0103, \u00eenregistr\u00e2nd o cre\u015ftere de 245% \u00een primele \u015fapte luni ale anului, de la 67 la 231 unit\u0103\u0163i. Aceast\u0103 performan\u0163\u0103 contrasteaz\u0103 cu evolu\u0163ia celorlal\u0163i produc\u0103tori: Dacia Spring, cel mai v\u00e2ndut model electric din Rom\u00e2nia, a sc\u0103zut cu 46,5%, de la 2.168 la 1.160 unit\u0103\u0163i. Tesla a \u00eenregistrat un declin de 75%, de la 1.695 la 423 unit\u0103\u0163i, cu Model 3 \u015fi Model Y totaliz\u00e2nd doar 221, respectiv 197 unit\u0103\u0163i pe \u00eentregul an. Hyundai a sc\u0103zut cu 33,4%, iar Renault cu 13,7%.<\/p>\n
\nDan Vardie, pre\u015fedintele APIA, atribuie aceast\u0103 evolu\u0163ie suspend\u0103rii \u015fi \u00eent\u00e2rzierii Programului Rabla 2025. “Lipsa de coeren\u0163\u0103 \u015fi de ac\u0163iune din partea autorit\u0103\u0163ilor a generat blocaje majore \u00een comportamentul de achizi\u0163ie al consumatorilor \u015fi a destabilizat \u00eentregul lan\u0163 valoric din industrie”, a declarat acesta. Vardie consider\u0103 c\u0103 tendin\u0163a negativ\u0103 a v\u00e2nz\u0103rilor de vehicule electrice reprezint\u0103 “un semnal de alarm\u0103, mai ales \u00een contextul \u00een care Rom\u00e2nia se afl\u0103 deja \u00een zona de coad\u0103 a clasamentelor europene la electromobilitate.”<\/p>\n
\nAnaliza datelor APIA relev\u0103 o orientare a consumatorilor c\u0103tre tehnologiile hibride. Mild-hibridele de\u0163in acum o cot\u0103 de pia\u0163\u0103 de 23,5%, cu Dacia \u00eenregistr\u00e2nd o cre\u015ftere de la 308 la 4.459 unit\u0103\u0163i. Full-hibridele reprezint\u0103 20,9% din pia\u0163\u0103, dominate de Toyota cu 6.745 unit\u0103\u0163i, urmat\u0103 de Dacia cu 2.681 unit\u0103\u0163i (cre\u015ftere de 326%). Segmentul plug-in hybrid, de\u015fi mai mic cu o cot\u0103 de 6,3%, \u00eenregistreaz\u0103 cea mai rapid\u0103 cre\u015ftere procentual\u0103.<\/p>\n
\nAceast\u0103 reconfigurare a preferin\u0163elor se reflect\u0103 \u015fi \u00een mixul de combustibili: benzina de\u0163ine 39% din pia\u0163\u0103 cu o cre\u015ftere de 15,5%, motorina scade la 7% cu un declin de 7,2%, iar vehiculele electrificate \u00een ansamblul lor dep\u0103\u015fesc pentru prima dat\u0103 jum\u0103tate din pia\u0163\u0103. Din totalul mild-hibridelor, 90% utilizeaz\u0103 motoriz\u0103ri pe benzin\u0103, doar 10% fiind diesel.<\/p>\n
\nPe segmente, SUV-urile continu\u0103 s\u0103 domine cu 51,9% din pia\u0163\u0103 \u015fi o cre\u015ftere de 38,1%, urmate de Clasa C cu 27,9% \u015fi Clasa B cu 15,8%. Aceast\u0103 preferin\u0163\u0103 pentru vehicule mai mari poate influen\u0163a adoptarea tehnologiilor electrice, av\u00e2nd \u00een vedere autonomia \u015fi pre\u0163urile mai ridicate ale SUV-urilor electrice.
\n\u00cen contextul general al pie\u0163ei, iulie 2025 a adus o cre\u015ftere de 26,2% a \u00eenmatricul\u0103rilor totale de autoturisme fa\u0163\u0103 de aceea\u015fi lun\u0103 a anului trecut, cu 16.276 unit\u0103\u0163i. Totu\u015fi, pe primele \u015fapte luni, pia\u0163a r\u0103m\u00e2ne \u00een teritoriu negativ cu o sc\u0103dere de 15,3%, totaliz\u00e2nd 80.615 unit\u0103\u0163i. Dacia \u00ee\u015fi men\u0163ine pozi\u0163ia de lider cu 5.106 unit\u0103\u0163i \u00een iulie, urmat\u0103 de Toyota cu 1.757 unit\u0103\u0163i \u015fi Skoda cu 1.259 unit\u0103\u0163i.<\/p>\n
\nDatele sugereaz\u0103 c\u0103, \u00een absen\u0163a unui cadru stabil de stimulente \u015fi cu o infrastructur\u0103 de \u00eenc\u0103rcare \u00eenc\u0103 \u00een dezvoltare, consumatorii rom\u00e2ni opteaz\u0103 pentru solu\u0163ii de tranzi\u0163ie care ofer\u0103 beneficii de electrificare f\u0103r\u0103 dezavantajele percepute ale tehnologiei pur electrice. Cu 3.712 vehicule electrice v\u00e2ndute din totalul de 80.615 autoturisme \u00eenmatriculate \u00een primele \u015fapte luni, Rom\u00e2nia \u00eenregistreaz\u0103 una dintre cele mai sc\u0103zute rate de adop\u0163ie a mobilit\u0103\u0163ii electrice din Uniunea European\u0103.<\/p>\n
\nEvolu\u0163ia divergent\u0103 dintre diferitele tehnologii de electrificare ridic\u0103 \u00eentreb\u0103ri privind traiectoria Rom\u00e2niei c\u0103tre obiectivele de decarbonizare asumate la nivel european, \u00een condi\u0163iile \u00een care tehnologiile de tranzi\u0163ie domin\u0103 pia\u0163a, iar adoptarea vehiculelor zero emisii r\u0103m\u00e2ne marginal\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pia\u0163a auto rom\u00e2neasc\u0103 \u00eenregistreaz\u0103 o evolu\u0163ie atipic\u0103 \u00een procesul de electrificare, conform datelor publicate de Asocia\u0163ia Produc\u0103torilor \u015fi Importatorilor de Automobile (APIA) pentru iulie 2025. \u00cen timp ce vehiculele electrificate au atins o cot\u0103 de pia\u0163\u0103 record de 54%, segmentul ma\u015finilor 100% electrice \u00eenregistreaz\u0103 sc\u0103deri semnificative, eviden\u0163iind dinamici contradictorii \u00een adoptarea tehnologiilor verzi. Autoturismele pur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,14932,7140,22346,5255,60,7630],"class_list":["post-239193","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-exceptie","tag-ford","tag-inregistrare","tag-masini","tag-piata","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239193"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239193\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}