{"id":239161,"date":"2025-08-07T10:28:00","date_gmt":"2025-08-07T10:28:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239161"},"modified":"2025-08-07T10:28:00","modified_gmt":"2025-08-07T10:28:00","slug":"tara-noastra-nu-mai-este-ruda-saraca-ci-a-ajuns-pe-hartile-unor-multinationale-un-veritabil-reper-cum-a-reusit-tara-noastra-asa-ceva","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239161","title":{"rendered":"\u0162ara noastr\u0103 nu mai este \u201eruda s\u0103rac\u0103\u201d, ci a ajuns, pe h\u0103r\u0163ile unor multina\u0163ionale, un veritabil reper. Cum a reu\u015fit \u0163ara noastr\u0103 a\u015fa ceva?"},"content":{"rendered":"<p>\n<strong>\u201eCe p\u0103rere ave\u0163i voi?\u201d, \u201eCum face\u0163i voi?\u201d, \u201eCare sunt solu\u0163iile pe care le vede\u0163i?\u201d sunt \u00eentreb\u0103ri standard care intervin \u00een discu\u0163ii \u00een care angaja\u0163i ai companiilor din diverse pie\u0163e dezbat subiecte de pe agenda de lucru.<\/strong><\/p>\n<p>\n<strong>\u0162ara noastr\u0103 nu mai este de mult \u201eruda s\u0103rac\u0103\u201d, ci a ajuns, pe h\u0103r\u0163ile unor multina\u0163ionale, un veritabil reper, ocup\u00e2nd pozi\u0163ii frunta\u015fe la diverse capitole. Profitul, v\u00e2nz\u0103rile, inova\u0163iile, modelele de lucru sau centrele de excelen\u0163\u0103, nivelul de preg\u0103tire \u015fi ambi\u0163ia angaja\u0163ilor din Rom\u00e2nia sunt puncte forte pentru unele dintre filialele locale ale multina\u0163ionalelor. Cum a ajuns \u0163ara noastr\u0103 benchmark, care sunt atuurile \u015fi ce avem de c\u00e2\u015ftigat?<\/strong><\/p>\n<p>\nSunt frigiderele sau rafturile \u00eenc\u0103rcate \u201eochi\u201d? Promo\u0163iile de deruleaz\u0103 conform planului? Este vreun eveniment care ar putea aglomera traficul pe traseul de vizit\u0103? Acestea sunt doar c\u00e2teva dintre \u00eentreb\u0103rile pe care \u015fi le pun cei care se ocup\u0103 de organizarea traseelor de vizit\u0103 pentru delega\u0163ii interna\u0163ionale. \u015ei nu vorbim de demnitari, ci de multina\u0163ionale. Pentru c\u0103 de\u015fi Rom\u00e2nia nu a inventat roata, are un cuv\u00e2nt tot mai greu de spus \u00een&#8230; \u201estilizarea spi\u0163elor\u201d. Iar unele dintre filialele locale ale multina\u0163ionalelor sunt exemple pentru surorile din alte pie\u0163e.<\/p>\n<p>\nDe\u015fi pentru dezvoltarea capitalismului \u00een \u0163ara noastr\u0103 am tras cu ochiul la ce fac al\u0163ii, uneori conceptele \u015fi practicile au fost rafinate, iar acum rom\u00e2nii sunt cei care ofer\u0103 exemple altora. Privit\u0103 ca un El Dorado \u00een urm\u0103 cu c\u00e2teva decenii, multina\u0163ionalele au descoperit c\u0103 pot face business \u015fi profit pe plan local. Cu c\u00e2t \u015fi-au f\u0103cut curaj mai devreme, cu at\u00e2t mai mult au avut de c\u00e2\u015ftigat \u2013 profit, cot\u0103 de pia\u0163\u0103, angaja\u0163i \u201efl\u0103m\u00e2nzi\u201d, superambi\u0163io\u0163i, care au crescut afacerile.<\/p>\n<p>\nPe de alt\u0103 parte, \u015fi Rom\u00e2nia a avut de c\u00e2\u015ftigat la multe capitole. Banii investi\u0163i pe plan local au pus \u00een mi\u015fcare economia; sistemele de lucru, modelele, regulile \u015fi mentalit\u0103\u0163ile pe care le-au adus \u015fi pus \u00een practic\u0103 pe plan local au adus multe plusuri. \u00cen 2023, soldul investi\u0163iilor str\u0103ine directe din PIB era de 36,4%, conform datelor BNR, iar 48,5% din profiturile multina\u0163ionalelor au fost reinvestite pe plan local. Mai mult, \u015fi angaja\u0163ii acestora sunt mai productivi.<\/p>\n<p>\nCristian Popa, CFA, membru al Consiliului de Administra\u0163ie al BNR, puncta \u00eentr-o opinie publicat\u0103 \u00een ZF c\u0103 \u201eun angajat dintr-o companie sus\u0163inut\u0103 de investi\u0163ii str\u0103ine a produs aproximativ c\u00e2t doi angaja\u0163i dintr-o firm\u0103 f\u0103r\u0103 capital str\u0103in. O parte din explica\u0163ie const\u0103 \u00een faptul c\u0103 firmele ISD valorific\u0103 economiile de scar\u0103, beneficiaz\u0103 de acces superior la capital, tehnologii avansate, practici de management mai eficiente \u015fi pie\u0163e externe, toate acestea traduc\u00e2ndu-se \u00eentr-un final \u00eentr-o productivitate mai mare. Nu \u00eent\u00e2mpl\u0103tor, companiile ISD pl\u0103tesc salarii notabil mai mari, \u00een medie, cu 80% (costuri salariale medii brute lunare de 9.500 lei fa\u0163\u0103 de 5.200 lei la non-ISD)\u201d.<\/p>\n<p>\n<span style=\"font-size:20px;\"><a href=\"https:\/\/www.businessmagazin.ro\/cover-story\/ajuns-tara-noastra-benchmark-atuurile-avem-castigat-romania-unitate-22870102\"><span style=\"color:#ff0000;\">CITITI AICI MATERIALUL INTEGRAL<\/span><\/a><\/span><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eCe p\u0103rere ave\u0163i voi?\u201d, \u201eCum face\u0163i voi?\u201d, \u201eCare sunt solu\u0163iile pe care le vede\u0163i?\u201d sunt \u00eentreb\u0103ri standard care intervin \u00een discu\u0163ii \u00een care angaja\u0163i ai companiilor din diverse pie\u0163e dezbat subiecte de pe agenda de lucru. \u0162ara noastr\u0103 nu mai este de mult \u201eruda s\u0103rac\u0103\u201d, ci a ajuns, pe h\u0103r\u0163ile unor multina\u0163ionale, un veritabil reper, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,698,512],"tags":[192,60963,235,466,201,7283,202,11539,149,7895],"class_list":["post-239161","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-cover-story","category-revista-bm","tag-angajati","tag-benchmark","tag-business","tag-capital","tag-companii","tag-costuri","tag-cover-story","tag-filiale","tag-investitii","tag-multinationale"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239161"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239161\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}