\n\u200bCoca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi r\u0103coritoare, a raportat \u00een primul semestru volume mai mici cu low single digits (1-3%) fa\u0163\u0103 de perioada similar\u0103 a anului trecut, arat\u0103 datele din ultimul raport al grupului Coca-Cola HBC.<\/p>\n
\n\u201eB\u0103uturile carbogazoase au sc\u0103zut cu low single digits, \u00een timp ce b\u0103uturile necarbonatate \u015fi cafeaua au sc\u0103zut cu mid-single digits (4-6%). Am observat o cre\u015ftere de peste zece procente (high-teens) \u00een sectorul energizantelor, sus\u0163inut\u0103 de o revenire \u00een trimestrul 2 pe baza datelor comparative slabe, datorit\u0103 introducerii m\u0103surilor de reglementare (interzicerea v\u00e2nz\u0103rii de energizante c\u0103tre minori n-red) \u00een martie 2024\u201d, se arat\u0103 \u00een raport.<\/p>\n
\nPer total, la nivelul grupului, volumele au urcat cu 2,6%, sus\u0163inute de categoriile de b\u0103uturi carbogazoase \u015fi energizante.<\/p>\n
\nCoca-Cola HBC este liderul pie\u0163ei de b\u0103uturi r\u0103coritoare din Rom\u00e2nia, cu o cifr\u0103 de afaceri de 4 mld. lei \u00een 2024, dupa cum arat\u0103 datele de la Ministerul de Finan\u0163e.<\/p>\n
\nPe plan local, sistemul este format din Coca-Cola Rom\u00e2nia (filial\u0103 a The Coca-Cola Company, proprietarul m\u0103rcilor \u00eenregistrate) \u015fi partenerul s\u0103u Coca-Cola HBC Rom\u00e2nia, care \u00eembuteliaz\u0103 \u015fi distribuie produsele Coca-Cola sub licen\u0163a The Coca-Cola Company \u00een Rom\u00e2nia. Coca-Cola HBC are \u00een Rom\u00e2nia trei fabrici, la Ploie\u015fti, Timi\u015foara \u015fi Vatra Dornei.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u200bCoca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi r\u0103coritoare, a raportat \u00een primul semestru volume mai mici cu low single digits (1-3%) fa\u0163\u0103 de perioada similar\u0103 a anului trecut, arat\u0103 datele din ultimul raport al grupului Coca-Cola HBC. \u201eB\u0103uturile carbogazoase au sc\u0103zut cu low single digits, \u00een timp ce b\u0103uturile necarbonatate \u015fi cafeaua au sc\u0103zut cu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8362,6517,246,10088,467,9781,98],"class_list":["post-239141","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bauturi","tag-coca-cola","tag-crestere","tag-energizante","tag-grup","tag-revenire","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239141"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239141\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}