\n\u00cen apropierea sediului central al BMW din M\u00fcnchen, un muzeu \u015fi un showroom cu pere\u0163i din sticl\u0103 g\u0103zduiesc unele dintre cele mai emblematice modele din istoria companiei, inclusiv cabrioletul 507 condus de Elvis Presley \u00een timpul serviciului s\u0103u militar \u00een Germania de Vest. Ini\u0163ial vopsit \u00een alb, automobilul a fost ulterior colantat \u00een ro\u015fu, dup\u0103 ce fanii artistului au \u00eenceput s\u0103 scrie mesaje pe caroserie folosind ruj.<\/p>\n
\nAst\u0103zi, \u00een acela\u015fi complex, un alt vehicul atrage aten\u0163ia \u2014 de data aceasta \u00een spatele unor u\u015fi securizate \u015fi sub un strat de camuflaj. Este vorba despre viitorul SUV electric iX3, un model care marcheaz\u0103 \u00eenceputul unei noi etape pentru produc\u0103torul german, potrivit publica\u0163iei Bloomberg.<\/p>\n
\niX3 este primul dintr-o serie de aproximativ 40 de modele noi sau actualizate, construite pe o platform\u0103 tehnologic\u0103 comun\u0103 ce include software integrat, arhitectur\u0103 electronic\u0103 avansat\u0103 \u015fi un limbaj de design complet reconfigurat. Conform planurilor BMW, \u00eentreaga gam\u0103 de vehicule va adopta aceast\u0103 arhitectur\u0103 \u00een urm\u0103torii doi ani de la lansarea iX3.<\/p>\n
\n\u201eSuntem o companie cu o istorie de 109 ani, iar aceasta este cea mai mare investi\u0163ie pe care am realizat-o vreodat\u0103 \u00eentr-o singur\u0103 platform\u0103\u201d, a declarat Oliver Zipse, CEO-ul BMW, \u00eentr-un interviu pentru Bloomberg.<\/p>\n
\nContextul global din industria auto este marcat de incertitudini multiple. Tarifele vamale impuse de pre\u015fedintele american Donald Trump oblig\u0103 produc\u0103torii s\u0103 reg\u00e2ndeasc\u0103 lan\u0163urile de aprovizionare. \u00cen acela\u015fi timp, companiile chineze precum BYD \u015fi Xiaomi c\u00e2\u015ftig\u0103 cote de pia\u0163\u0103 importante, oferind vehicule bine echipate la pre\u0163uri competitive. Tranzi\u0163ia spre mobilitatea electric\u0103 continu\u0103 s\u0103 fie fragmentat\u0103 \u015fi inegal\u0103 la nivel mondial.<\/p>\n
\n\u00cen pofida acestui climat, caracterizat prin pruden\u0163\u0103 \u015fi reticen\u0163\u0103 la risc, BMW \u00ee\u015fi men\u0163ine direc\u0163ia \u015fi accelereaz\u0103 procesul de transformare. Noua gam\u0103 tehnologic\u0103 poart\u0103 denumirea \u201eNeue Klasse\u201d, un nume cu rezonan\u0163\u0103 istoric\u0103, folosit ini\u0163ial \u00een anii \u201960 pentru modelele care au salvat compania de la colaps \u015fi i-au definit identitatea modern\u0103.<\/p>\n
\nPrimele reac\u0163ii din partea anali\u015ftilor par \u00eencurajatoare.<\/p>\n
\n\u201eProdusul convinge\u201d, a notat Stephen Reitman, analist al Bernstein, \u00eentr-un raport dedicat zilei investitorilor. \u201ePercep\u0163ia noastr\u0103 asupra BMW r\u0103m\u00e2ne aceea\u015fi \u2013 un juc\u0103tor cu perspectiv\u0103, care se pozi\u0163ioneaz\u0103 acolo unde va ajunge mingea, nu acolo unde a mai fost \u00een trecut.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen apropierea sediului central al BMW din M\u00fcnchen, un muzeu \u015fi un showroom cu pere\u0163i din sticl\u0103 g\u0103zduiesc unele dintre cele mai emblematice modele din istoria companiei, inclusiv cabrioletul 507 condus de Elvis Presley \u00een timpul serviciului s\u0103u militar \u00een Germania de Vest. Ini\u0163ial vopsit \u00een alb, automobilul a fost ulterior colantat \u00een ro\u015fu, dup\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7756,104,272,4636,30950,293,242,8200,15305,464],"class_list":["post-239079","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bmw","tag-chinezi","tag-companie","tag-cursa","tag-industria-auto","tag-intrare","tag-istorie","tag-modele","tag-motor-electric","tag-viitor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239079"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239079\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}