{"id":239057,"date":"2025-08-04T10:33:18","date_gmt":"2025-08-04T10:33:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239057"},"modified":"2026-04-11T11:18:28","modified_gmt":"2026-04-11T11:18:28","slug":"intersport-un-grup-cu-venituri-de-14-mld-euro-si-cel-mai-mare-retailer-de-articole-sportive-din-germania-vrea-sa-mute-productia-in-china-in-mijlocul-unui-razboi-comercial-care-i-a-facut-pe-giganti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239057","title":{"rendered":"Intersport, un grup cu venituri de 14 mld. euro \u015fi cel mai mare retailer de articole sportive din Germania, vrea s\u0103 mute produc\u0163ia \u00een China, \u00een mijlocul unui r\u0103zboi comercial care i-a f\u0103cut pe gigan\u0163i precum Nike sau Adidas s\u0103 plece din aceast\u0103 \u0163ar\u0103"},"content":{"rendered":"<p>\nUna dintre cele mai mari companii de retail de articole sportive din lume ia \u00een considerare mutarea produc\u0163iei \u00een China, tocmai \u00een momentul \u00een care branduri precum Nike \u015fi Adidas \u00ee\u015fi mut\u0103 produc\u0163ia din aceast\u0103 \u0163ar\u0103, ca r\u0103spuns la tarifele impuse de SUA, scrie FT.<\/p>\n<p>\nNoul director executiv al Intersport International, Tom Foley, a declarat pentru Financial Times c\u0103 grupul ia \u00een calcul aprovizionarea unei propor\u0163ii mai mari din bunurile sale sub marc\u0103 proprie &#8211; care au generat venituri de aproximativ 1,4 miliarde de euro anul trecut &#8211; din China.<\/p>\n<p>\nAceste deliber\u0103ri au loc \u00een contextul \u00een care brandurile sportive americane \u00ee\u015fi mut\u0103 produc\u0163ia din China c\u0103tre alte \u0163\u0103ri asiatice, unde tarifele vamale sunt mai mici. Activitatea de produc\u0163ie din China s-a contractat pentru a patra lun\u0103 consecutiv\u0103 \u00een iulie.<\/p>\n<p>\nAceast\u0103 tendin\u0163\u0103 de mutare din China, a ad\u0103ugat Foley, \u201ear putea pune presiune pe capacit\u0103\u0163ile de produc\u0163ie din pie\u0163ele care, \u00een mod normal, nu ar fi fost supuse unei asemenea cereri\u201d.<\/p>\n<p>\nIntersport &#8211; care opereaz\u0103 5.500 de magazine \u00een 42 de \u0163\u0103ri &#8211; este o cooperativ\u0103 cu sediul \u00een Elve\u0163ia, de\u0163inut\u0103 \u015fi administrat\u0103 de organiza\u0163ii na\u0163ionale. Este deosebit de prezent\u0103 \u00een Europa \u015fi este cel mai mare retailer de articole sportive din Germania.<\/p>\n<p>\nGrupul, care a generat venituri de 14 miliarde de euro anul trecut, vinde at\u00e2t produse sub marc\u0103 proprie, c\u00e2t \u015fi produse fabricate de branduri precum Nike \u015fi Adidas. Compania nu \u00ee\u015fi dezv\u0103luie profiturile.<\/p>\n<p>\n\u00cen prezent, se confrunt\u0103 cu o competi\u0163ie crescut\u0103 pentru spa\u0163ii de produc\u0163ie \u00een \u0163\u0103ri precum Vietnam \u015fi Bangladesh, chiar dac\u0103 \u00een China \u00eenc\u0103 mai exist\u0103 capacitate de produc\u0163ie neutilizat\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una dintre cele mai mari companii de retail de articole sportive din lume ia \u00een considerare mutarea produc\u0163iei \u00een China, tocmai \u00een momentul \u00een care branduri precum Nike \u015fi Adidas \u00ee\u015fi mut\u0103 produc\u0163ia din aceast\u0103 \u0163ar\u0103, ca r\u0103spuns la tarifele impuse de SUA, scrie FT. Noul director executiv al Intersport International, Tom Foley, a declarat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6545,259],"class_list":["post-239057","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-china","tag-productie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239057"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239057\/revisions"}],"predecessor-version":[{"id":239083,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239057\/revisions\/239083"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}