{"id":239007,"date":"2025-08-02T13:54:05","date_gmt":"2025-08-02T13:54:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=239007"},"modified":"2025-08-02T13:54:05","modified_gmt":"2025-08-02T13:54:05","slug":"lidl-a-deschis-primul-sau-magazin-exclusiv-non-alimentar-retailerul-intra-in-competitie-cu-action-si-tedi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=239007","title":{"rendered":"Lidl a deschis primul s\u0103u magazin exclusiv non-alimentar. Retailerul intr\u0103 \u00een competi\u0163ie cu Action \u015fi TEDi"},"content":{"rendered":"<p>\nPentru prima dat\u0103, Lidl a deschis un magazin care ofer\u0103 doar produse non-alimentare. Sub denumirea \u201eHome &#038; Living\u201d, retailerul prezint\u0103 \u015fase m\u0103rci proprii \u00eentr-un spa\u0163iu de aproximativ 500\u202fm\u00b2.<br \/>\nLidl, investi\u0163ii mari \u00een marketing<br \/>\nPrimul supermarket non-alimentar al Lidl este situat \u00een Lottstetten, Germania, aproape de grani\u0163a cu Elve\u0163ia, vizavi de un supermarket Lidl tradi\u0163ional. Aceast\u0103 filial\u0103 ofer\u0103 o gam\u0103 larg\u0103 de electrocasnice, textile, scule, accesorii pentru cas\u0103, articole sportive, juc\u0103rii \u015fi multe altele, din m\u0103rcile proprii Crivit, Esmara, Livarno, Lupilu, Parkside \u015fi Silvercrest, scrie retaildetail.eu.<\/p>\n<p>\nSegmentul non-food a devenit un focus important pentru Lidl \u00een ultimii ani. Acest lucru se reflect\u0103 \u00een investi\u0163iile semnificative \u00een marketing: retailerul l\u2011a angajat pe Arnold Schwarzenegger ca imagine a brandului de bricolaj Parkside, este partener oficial \u00een mai multe competi\u0163ii UEFA de fotbal \u015fi sponsorizeaz\u0103 activ o echip\u0103 profesional\u0103 de ciclism.<br \/>\n\u00cen trecut, Lidl a experimentat cu magazine temporare dedicate anumitor branduri non-alimentare: anul trecut a avut un magazin Lupilu \u00een Belgia \u015fi magazine DIY Parkside \u00een Ungaria \u015fi Polonia. Totu\u015fi, un magazin care reune\u015fte toate m\u0103rcile non-food proprii reprezint\u0103 o premier\u0103.<\/p>\n<p>\n<a href=\"https:\/\/www.mediafax.ro\/externe\/lidl-a-deschis-primul-sau-magazin-exclusiv-non-alimentar-retailerul-intra-in-competitie-cu-action-si-tedi-23589571\">Cititi mai multe pe www.mediafax.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru prima dat\u0103, Lidl a deschis un magazin care ofer\u0103 doar produse non-alimentare. Sub denumirea \u201eHome &#038; Living\u201d, retailerul prezint\u0103 \u015fase m\u0103rci proprii \u00eentr-un spa\u0163iu de aproximativ 500\u202fm\u00b2. Lidl, investi\u0163ii mari \u00een marketing Primul supermarket non-alimentar al Lidl este situat \u00een Lottstetten, Germania, aproape de grani\u0163a cu Elve\u0163ia, vizavi de un supermarket Lidl tradi\u0163ional. Aceast\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[301,83,10966,415,8301],"class_list":["post-239007","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-competitie","tag-deschidere","tag-exclusiv","tag-lidl","tag-magazin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239007"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/239007\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}