{"id":238949,"date":"2025-07-31T13:38:50","date_gmt":"2025-07-31T13:38:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=238949"},"modified":"2025-07-31T13:38:50","modified_gmt":"2025-07-31T13:38:50","slug":"cine-este-cel-mai-tanar-miliardar-din-china-si-cum-a-reusit-el-sa-ridice-un-imperiu-de-peste-22-de-miliarde-de-dolari-pe-baza-unei-jucarii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=238949","title":{"rendered":"Cine este cel mai t\u00e2n\u0103r miliardar din China \u015fi cum a reu\u015fit el s\u0103 ridice un imperiu de peste 22 de miliarde de dolari pe baza unei juc\u0103rii"},"content":{"rendered":"<p>\n<strong>C\u00e2nd artistul&nbsp;Kasing Lung a schi\u0163at pentru prima dat\u0103 un personaj cu urechi ascu\u0163ite, ochi mari \u015fi un z\u00e2mbet cu nou\u0103 din\u0163i, nu se a\u015ftepta ca acest \u201emonstru\u015for\u201d simpatic s\u0103 devin\u0103 un fenomen mondial. Dar ceea ce a \u00eenceput ca un desen \u00eentr-un carnet de artist s-a transformat, prin Pop Mart, \u00eentr-o industrie global\u0103 de colec\u0163ionabile care a schimbat mai ales via\u0163a unui om: Wang Ning.<\/strong><\/p>\n<p>\nFondatorul \u015fi CEO-ul Pop Mart, Wang Ning, a devenit \u00een iunie 2025 cel mai t\u00e2n\u0103r miliardar din China, cu o avere estimat\u0103 la 22,1 miliarde de dolari, potrivit Forbes Real-Time Billionaires List. Doar cu un an \u00eenainte, \u00een 2024, averea sa era de 7,59 miliarde dolari. Totul datorit\u0103 lui Labubu, p\u0103pu\u015fa care a explodat \u00een popularitate pe fondul unei campanii interna\u0163ionale nea\u015fteptate de publicitate, propulsat\u0103 de celebrit\u0103\u0163i precum Lisa (Blackpink), Kim Kardashian, Rihanna \u015fi Dua Lipa.<\/p>\n<p>\nLabubu, personaj ap\u0103rut pentru prima dat\u0103 \u00een 2015 \u00een cartea lui Kasing Lung, a fost lansat comercial abia \u00een 2023, prin celebra formul\u0103 de \u201eblind box\u201d \u2013 cutii surpriz\u0103 \u00een care nu \u015ftii ce figur\u0103 prime\u015fti p\u00e2n\u0103 nu o deschizi. Strategia a prins imediat la publicul larg, dar \u015fi \u00een r\u00e2ndul colec\u0163ionarilor, iar \u00een 2024, p\u0103pu\u015file Labubu au generat venituri de peste 419 milioane de dolari, \u00eenregistr\u00e2nd o cre\u015ftere anual\u0103 de 726%, potrivit The Indian Express. Un exemplar Labubu de dimensiuni reale a fost v\u00e2ndut la o licita\u0163ie din Beijing cu 1,08 milioane yuani (aproximativ 150.000 dolari), semn c\u0103 pia\u0163a secundar\u0103 a p\u0103pu\u015filor atinge cote astronomice.<\/p>\n<p>\nOriginar din Henan, China, Wang Ning s-a n\u0103scut \u00een 1987. A studiat publicitate \u015fi a absolvit \u00een 2009 la Universitatea Zhengzhou. A lucrat apoi la Sina Corporation, care de\u0163ine celebrul site de microblogging din China, Weibo. Dup\u0103 un an de munc\u0103 acolo, Wang a decis s\u0103 porneasc\u0103 pe cont propriu. \u00cen timpul unei c\u0103l\u0103torii la Hong Kong, Wang a descoperit magazine care vindeau produse \u00een tendin\u0163e \u015fi \u015fi-a dat seama c\u0103 nu exista un astfel de magazin \u00een China.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22860744\/1\/david-kristianto-rxczqoaeru4-unsplash.jpg?height=349&#038;width=620\" style=\"width: 620px; height: 349px;\" \/><\/p>\n<p>\nA considerat c\u0103 este de datoria lui s\u0103 deschid\u0103 primul magazin de acest fel acolo. Astfel, Pop Mart s-a n\u0103scut \u00een 2010, deschiz\u00e2nd primul magazin \u00een faimosul hub tehnologic Zhongguancun din districtul Haidan al Beijingului. Pentru c\u0103 s-a confruntat cu multe probleme \u00een gestionarea magazinului, Wang s-a \u00eentors la \u015fcoal\u0103 \u015fi s-a \u00eenscris la \u015ecoala de Management Guanghua din cadrul Universit\u0103\u0163ii Peking \u00een 2014. \u00cen acea perioad\u0103, Wang s-a concentrat \u015fi pe v\u00e2nzarea exclusiv\u0103 de juc\u0103rii. A decis, de asemenea, s\u0103 le v\u00e2nd\u0103 \u00een cutii \u201eblind box\u201d, ceea ce \u00eenseamn\u0103 c\u0103 clien\u0163ii nu \u015ftiu ce figurin\u0103 vor primi atunci c\u00e2nd cump\u0103r\u0103 una.<\/p>\n<p>\nA fost o mi\u015fcare riscant\u0103, dar una care a impulsionat succesul Pop Mart \u015fi a devenit tr\u0103s\u0103tura distinctiv\u0103 a produselor lor p\u00e2n\u0103 \u00een prezent. Wang a \u00eenceput \u015fi s\u0103 colaboreze cu arti\u015fti. Unul dintre primii arti\u015fti aborda\u0163i a fost Kenny Wong din Hong Kong. Molly, figurina adorabil\u0103 cu ochi mari, a fost rezultatul colabor\u0103rii, aduc\u00e2nd totodat\u0103 o cre\u015ftere uria\u015f\u0103 a v\u00e2nz\u0103rilor, care au ajuns la 73 de milioane de dolari \u00een 2018. P\u00e2n\u0103 \u00een 2020, Pop Mart a devenit public\u0103 la Bursa de Valori din Hong Kong. Acum, Pop Mart este estimat\u0103 la incredibila sum\u0103 de 40 de miliarde de dolari \u015fi are magazine \u00een toat\u0103 Asia, Oceania \u015fi Europa. \u00cen ceea ce \u00eel prive\u015fte pe Wang, averea sa personal\u0103 este estimat\u0103 la circa 20 de miliarde de dolari, o diferen\u0163\u0103 uria\u015f\u0103 fa\u0163\u0103 de momentul \u00een care a \u00eenceput Pop Mart acum 15 ani.&nbsp; &nbsp;<\/p>\n<p>\n<strong>Traducere \u015fi adaptare:&nbsp;Ioana Matei<\/strong><\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e2nd artistul&nbsp;Kasing Lung a schi\u0163at pentru prima dat\u0103 un personaj cu urechi ascu\u0163ite, ochi mari \u015fi un z\u00e2mbet cu nou\u0103 din\u0163i, nu se a\u015ftepta ca acest \u201emonstru\u015for\u201d simpatic s\u0103 devin\u0103 un fenomen mondial. Dar ceea ce a \u00eenceput ca un desen \u00eentr-un carnet de artist s-a transformat, prin Pop Mart, \u00eentr-o industrie global\u0103 de colec\u0163ionabile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[31819,6545,84,60948],"class_list":["post-238949","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-capitalistul-saptamanii","tag-china","tag-miliardar","tag-wang-ning"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238949"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238949\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}