{"id":238905,"date":"2025-07-29T20:39:16","date_gmt":"2025-07-29T20:39:16","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=238905"},"modified":"2025-07-29T20:39:16","modified_gmt":"2025-07-29T20:39:16","slug":"sase-ani-de-afaceri-de-la-zero-si-primii-nostri-milionari-on-leaf-producator-de-sosuri-si-ceaiuri-din-plante-aromatice-se-asteapta-la-venituri-de-aproape-2-mil-lei-in-acest-an-am-diversi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=238905","title":{"rendered":"\u015ease ani de Afaceri de la Zero \u015fi primii no\u015ftri milionari. On Leaf, produc\u0103tor de sosuri \u015fi ceaiuri din plante aromatice, se a\u015fteapt\u0103 la venituri de aproape 2 mil. lei \u00een acest an. \u201eAm diversificat portofoliul, am investit \u00een fluxuri tehnologice \u015fi am formalizat tot mai multe proceduri\u201c"},"content":{"rendered":"<p>\nOn Leaf este un brand de ceaiuri \u015fi sosuri pornit de Constantin Straton de la c\u00e2teva plante aromatice utilizate \u00een scop personal. Ideea businessului a venit \u00een 2018, c\u00e2nd Constantin Straton a plantat \u00een propriul balcon, \u00een c\u00e2teva ghivece, plante aromatice pentru a le folosi la m\u00e2ncare.<\/p>\n<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span>&nbsp;Afaceri de la Zero a \u00eemplinit \u015fase ani \u00een luna mai a acestui an, iar pentru a marca o \u00eentreag\u0103 genera\u0163ie de mici antreprenori, am decis s\u0103 \u00eei c\u0103ut\u0103m pe primii \u201eno\u015ftri\u201c milionari, \u00een lei sau \u00een euro. Avem \u015fi un disclaimer de oferit \u00eenainte de orice text \u00een care \u00eei vom prezenta pe \u201eMilionarii de la Afaceri de la zero\u201c. Scopul lor nu a fost milionul, ci modul \u00een care reu\u015fesc s\u0103 construiasc\u0103 ceva pornind de la nimic urm\u00e2nd vise, pasiuni, nevoi, idei. Milionul, \u00een cazul lor, este al proiectelor pe care le-au creat \u015fi care au convins consumatorii, nu este un cont al lor \u00een vreo banc\u0103.<\/strong><\/em><\/p>\n<p>\nOn Leaf este un brand de ceaiuri \u015fi sosuri pornit de Constantin Straton de la c\u00e2teva plante aromatice utilizate \u00een scop personal. Ideea <img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22866691\/3\/milionari.jpg?height=152&#038;width=150\" style=\"width: 150px; height: 152px; margin: 10px; float: right;\" \/>businessului a venit \u00een 2018, c\u00e2nd Constantin Straton a plantat \u00een propriul balcon, \u00een c\u00e2teva ghivece, plante aromatice pentru a le folosi la m\u00e2ncare.<\/p>\n<p>\nUlterior, Constantin Straton s-a g\u00e2ndit s\u0103 pun\u0103 \u015fi la dispozi\u0163ia oamenilor astfel de plante, iar businessul a \u00eenceput \u00een 2019. \u00cen 2021, antreprenorul a introdus \u015fi ceaiuri \u015fi sosuri \u00een portofoliu. Fiind \u00een sesiune, plantele s-au uscat pentru c\u0103 nu a mai avut timp s\u0103 se ocupe de ele, \u00eens\u0103 a decis s\u0103 le transfore \u00een ceaiuri \u015fi sosuri.<\/p>\n<p>\nAnul trecut, businessul a ajuns la venituri de 1,2 milioane lei, dup\u0103 o cre\u015ftere de 60% a veniturilor. \u201eFa\u0163\u0103 de 2023, in 2024 am \u00eenregistrat o cre\u015ftere de aproximativ 60%, semn c\u0103 eforturile sus\u0163inute din zona de produc\u0163ie, v\u00e2nz\u0103ri \u015fi dezvoltare de produs \u00eencep s\u0103 se vad\u0103 \u015fi la nivelul cifrelor. Pentru 2025 estim\u0103m o cre\u015ftere semnificativ\u0103, cu o proiec\u0163ie de circa 1,8-2 mil. lei, sus\u0163inut\u0103 de extinderea portofoliului \u015fi consolidarea parteneriatelor comerciale\u201d, spune Constantin Straton. De\u015fi obiectivul s\u0103u nu a fost de la \u00eenceput atingerea pragului de 1 mil. venituri, acest rezultat a venit firesc, parte din procesul de cre\u015fterea businessului.<\/p>\n<p>\n\u201eNu a fost obiectivul principal, ci rezultatul construirii unor rela\u0163ii mai solide cu partenerii no\u015ftri, al dezvolt\u0103rii echipei \u015fi al \u00eembun\u0103t\u0103\u0163irii continue a proceselor de produc\u0163ie.&nbsp; Acest moment ne confirm\u0103 c\u0103 am reu\u015fit s\u0103 ne consolid\u0103m ca business \u015fi s\u0103 punem bazele unei structuri care poate sus\u0163ine o cre\u015ftere s\u0103n\u0103toas\u0103 \u00een anii ce urmeaz\u0103. Am diversificat portofoliul, am investit \u00een fluxuri tehnologice \u015fi am formalizat tot mai multe proceduri \u2013 elemente esen\u0163iale pentru un brand care vrea s\u0103 r\u0103m\u00e2n\u0103 relevant \u015fi durabil\u201d, explic\u0103 Constantin Straton.&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22866691\/2\/on-leaf.jpg?height=279&#038;width=724\" style=\"width: 724px; height: 279px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\nBusinessul a trecut prin multe transform\u0103ri pentru a ajunge la forma actual\u0103, de la spa\u0163iul de produc\u0163ie \u015fi echipa opera\u0163ional\u0103, p\u00e2n\u0103 la modul \u00een care este privit\u0103 strategia de brand.<\/p>\n<p>\n\u201e\u00cen tot acest timp, am acumulat know-how valoros \u015fi am clarificat direc\u0163ia \u00een care vrem s\u0103 mergem pe termen mediu \u015fi lung. Ast\u0103zi suntem o companie care produce predictibil, controleaz\u0103 intern toate procesele-cheie \u015fi \u00ee\u015fi propune o cre\u015ftere controlat\u0103 \u015fi coerent\u0103, cu obiective clare \u015fi fundament solid\u201d, spune Constantin Straton.<\/p>\n<hr \/>\n<p>\n<strong>Afaceri de la Zero a str\u00e2ns \u00een cei \u015fase ani de via\u0163\u0103 ai proiectului realizat de Ziarul Financiar \u015fi sus\u0163inut de Banca Transilvania peste 1.500 de pove\u015fti care arat\u0103 o Rom\u00e2nie care munce\u015fte, o Rom\u00e2nie priceput\u0103, atent\u0103, implicat\u0103 \u00een business \u015fi \u00een nevoile comunit\u0103\u0163ii. Platforma Afaceri de la Zero le-a ascultat vocea \u015fi povestea atunci c\u00e2nd erau prea mici s\u0103 fie lua\u0163i \u00een seam\u0103, le-a dat \u00eencredere c\u0103 se poate, c\u0103 \u015fi atunci c\u00e2nd ai o cifr\u0103 de afaceri de 10.000 sau 20.000 de euro, c\u00e2nd nu ai marketing \u015fi nici nu \u00ee\u0163i po\u0163i permite influenceri, ai totu\u015fi un loc \u00een care s\u0103 \u00ee\u0163i spui povestea, un loc \u00een care \u00eei vezi \u015fi pe al\u0163ii ca tine, \u00een care legi prietenii \u015fi parteneriate.<\/strong><\/p>\n<hr \/>\n<p>\n<strong>Dac\u0103 dori\u0163i s\u0103 revede\u0163i:<\/strong><\/p>\n<p>\n<strong><span style=\"color:#b22222;\">\u25ba<\/span>&nbsp;Povestea On Leaf:&nbsp;&nbsp;<a href=\"https:\/\/www.zf.ro\/afaceri-de-la-zero\/afaceri-de-la-zero-de-la-cateva-plante-aromatice-constantin-straton-20944268\">https:\/\/www.zf.ro\/afaceri-de-la-zero\/afaceri-de-la-zero-de-la-cateva-plante-aromatice-constantin-straton-20944268<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Leaf este un brand de ceaiuri \u015fi sosuri pornit de Constantin Straton de la c\u00e2teva plante aromatice utilizate \u00een scop personal. Ideea businessului a venit \u00een 2018, c\u00e2nd Constantin Straton a plantat \u00een propriul balcon, \u00een c\u00e2teva ghivece, plante aromatice pentru a le folosi la m\u00e2ncare. \u2666&nbsp;Afaceri de la Zero a \u00eemplinit \u015fase ani [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5238,60928,60930,297,77,60656,60929,6909],"class_list":["post-238905","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consumatori","tag-on-leaf","tag-plante-aromatice","tag-producator","tag-proiecte","tag-sase-ani-de-afaceri-de-la-zero","tag-sosuri-si-ceaiuri","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238905"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238905\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}