{"id":238850,"date":"2025-07-28T20:54:50","date_gmt":"2025-07-28T20:54:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=238850"},"modified":"2026-04-11T11:04:25","modified_gmt":"2026-04-11T11:04:25","slug":"afaceri-de-la-zero-victor-miron-a-creat-cartile-pe-fata-un-proiect-cultural-care-incurajeaza-cititul-si-a-dezvoltat-zeci-de-campanii-de-promovare-a-lecturii-dar-si-un-booktruck-cu-care-a-parcurs-ze","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=238850","title":{"rendered":"Afaceri de la zero. Victor Miron a creat C\u0103r\u0163ile pe fa\u0163\u0103, un proiect cultural care \u00eencurajeaz\u0103 cititul \u015fi a dezvoltat zeci de campanii de promovare a lecturii, dar \u015fi un booktruck cu care a parcurs zeci de mii de kilometri \u00een mediul rural"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222\">\u2666&nbsp;<\/span>Echipa proiectului pornit de Victor Miron num\u0103r\u0103 opt persoane \u015fi peste 100 de voluntari care au participat la ini\u0163iativele desf\u0103\u015furate de-a lungul timpului.&nbsp;<span style=\"color:#b22222\">\u2666<\/span>&nbsp;Proiectul C\u0103r\u0163ile pe fa\u0163\u0103 a ajutat circa 10.000 de copii s\u0103 citeasc\u0103.<\/strong><\/em><\/p>\n<p>\nVictor Miron s-a \u00eendr\u0103gostit de c\u0103r\u0163i \u00een perioada liceului, datorit\u0103 profesoarei lui de limba rom\u00e2n\u0103. Ani mai t\u00e2rziu, \u015fi-a promis s\u0103 citeasc\u0103 zilnic, cel pu\u0163in o or\u0103 \u015fi a respectat aceast\u0103 promisiune, iar \u00een 2017 a hot\u0103r\u00e2t s\u0103 porneasc\u0103 proiectul cultural C\u0103r\u0163ile pe fa\u0163\u0103 \u015fi asocia\u0163ia cu acela\u015fi nume, pentru a-i \u00eencuraja \u015fi pe ceilal\u0163i s\u0103 citeasc\u0103.<\/p>\n<p>\n\u201eM-am g\u00e2ndit, ini\u0163ial, din joac\u0103, s\u0103 le propun \u015fi altora s\u0103 citeasc\u0103 \u015fi s\u0103 posteze pe re\u0163elele de socializare imagini \u00een care fa\u0163a le era acoperit\u0103 de o carte, cu mesajul \u201epromov\u0103m cititul, ne d\u0103m c\u0103r\u0163ile pe fa\u0163\u0103\u201d. Asocia\u0163ia am pornit-o ceva mai t\u00e2rziu de la aceast\u0103 ini\u0163iativ\u0103, \u00een 2017. Scopul era s\u0103 convingem oamenii s\u0103 citeasc\u0103 m\u0103car dou\u0103 c\u0103r\u0163i pe lun\u0103\u201d, a povestit el.<\/p>\n<p>\nDe-a lungul timpului, Victor Miron \u015fi-a pus creativitatea la \u00eencercare \u015fi a dezvoltat numeroase campanii care \u00eencurajeaz\u0103 cititul. C\u00e2teva exemple sunt: cabinet stomatologic-anticariat, unde oamenii primeau reducere la servicii stomatologice dac\u0103 \u00ee\u015fi d\u0103deau check-in \u00een cabinet \u015fi spuneau ce carte le-a adus z\u00e2mbetul pe buze sau un service auto cu bibliotec\u0103.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22865780\/2\/cartile-pe-fata-20220412-gordan-lavinia-07194.jpg?height=482&amp;width=724\" style=\"width: 724px;height: 482px;margin-top: 10px;margin-bottom: 10px\" \/><\/p>\n<p>\nCea mai popular\u0103 campanie a fost cea care \u00eencuraja cititul \u00een autobuz. Cei care citeau \u00een autobuz, explic\u0103 el, aveau transportul gratuit \u00een jude\u0163ul Cluj.&nbsp; \u201eMi se pare foarte important s\u0103-i convingem pe oameni s\u0103 citeasc\u0103 \u00een spa\u0163iul public, fie c\u0103 sunt \u00een autobuz, \u00een gr\u0103dina botanic\u0103, \u00een parc sau chiar pe re\u0163elele de socializare, pentru c\u0103 a\u015fa \u00eei facem \u015fi pe al\u0163ii curio\u015fi s\u0103 citeasc\u0103.\u201d O alt\u0103 ini\u0163iativ\u0103 a proiectului C\u0103r\u0163ile pe fa\u0163\u0103 este booktruckul pe care Victor Miron l-a pornit \u00een pandemie, c\u00e2nd s-a retras, pe timpul lockdownului, la \u0163ar\u0103. El a pus bazele unei biblioteci mobile care ast\u0103zi colind\u0103 satele din jude\u0163ul Cluj \u015fi nu numai. \u201eAm pornit cu o singur\u0103 dubi\u0163\u0103, acum avem dou\u0103 \u015fi ne preg\u0103tim s\u0103 o cump\u0103r\u0103m pe a treia. Am parcurs zeci de mii de kilometri p\u00e2n\u0103 acum. (&#8230;) De la \u00eenceputul anului \u015fcolar viitor vom fi \u00een 20 de sate fa\u0163\u0103 de zece anul trecut\u201d, a mai ad\u0103ugat el.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22865780\/3\/cartile-pe-fata-277765157.jpg?height=543&amp;width=724\" style=\"width: 724px;height: 543px;margin-top: 10px;margin-bottom: 10px\" \/><\/p>\n<p>\n\u00cen tot acest proces, men\u0163ioneaz\u0103 fondatorul proiectului, exist\u0103 sprijin \u015fi din partea companiilor. \u00cen multe firme angaja\u0163ii au zile de voluntariat pl\u0103tite \u015fi aleg s\u0103 \u015fi le petreac\u0103 al\u0103turi de asocia\u0163ia C\u0103r\u0163ile pe fa\u0163\u0103. Cea mai mare provocare pentru proiectul C\u0103r\u0163ile pe fa\u0163\u0103 este finan\u0163area, spune fondatorul. \u00cens\u0103, partea bun\u0103 este c\u0103 exist\u0103 deschidere. Proiectul este finan\u0163at din sposoriz\u0103ri \u015fi dona\u0163ii, dar are \u015fi sprijin de la o banc\u0103.&nbsp;<\/p>\n<p>\nC\u0103r\u0163ile care ajung la cititori provin din dona\u0163ii, iar o parte dintre ele sunt cump\u0103rate de asocia\u0163ie.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22865780\/4\/cartile-pe-fata-dsc09066.jpg?height=483&amp;width=724\" style=\"width: 724px;height: 483px;margin-top: 10px;margin-bottom: 10px\" \/><\/p>\n<p>\nEchipa proiectului pornit de Victor Miron num\u0103r\u0103 opt persoane \u015fi peste 100 de voluntari care au participat la ini\u0163iativele desf\u0103\u015furate de-a lungul timpului. Prin proiectul C\u0103r\u0163ile pe fa\u0163\u0103, el \u015fi echipa lui au ajutat circa 10.000 de copii s\u0103 citeasc\u0103.<\/p>\n<p>\n\u201e\u00cemi doresc ca acest proiect s\u0103 mearg\u0103 mai departe \u015fi f\u0103r\u0103 mine. \u00cemi doresc s\u0103 cre\u015ftem echipa \u015fi s\u0103 facem \u00een fiecare var\u0103 c\u00e2te o bibliotec\u0103 mobil\u0103\u201d, a mai spus fondatorul.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Victor Miron s-a \u00eendr\u0103gostit de c\u0103r\u0163i \u00een perioada liceului, datorit\u0103 profesoarei lui de limba rom\u00e2n\u0103. Ani mai t\u00e2rziu, \u015fi-a promis s\u0103 citeasc\u0103 zilnic, cel pu\u0163in o or\u0103 \u015fi a respectat aceast\u0103 promisiune, iar \u00een 2017 a hot\u0103r\u00e2t s\u0103 porneasc\u0103 proiectul cultural C\u0103r\u0163ile pe fa\u0163\u0103 \u015fi asocia\u0163ia cu acela\u015fi nume, pentru a-i \u00eencuraja \u015fi pe ceilal\u0163i s\u0103 citeasc\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6185,7555,7878,60916,21222,16400,13548,60917,60915],"class_list":["post-238850","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri-de-la-zero","tag-campanie","tag-carti","tag-cartile-pe-fata","tag-lectura","tag-liceu","tag-mediul-rural","tag-proiect-cultural","tag-victor-miron"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238850"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238850\/revisions"}],"predecessor-version":[{"id":238871,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238850\/revisions\/238871"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}