\nDacia \u0163inte\u015fte un nou prag istoric: 700.000 de unit\u0103\u0163i v\u00e2ndute \u00een 2025, dup\u0103 cele 674.000 livrate anul trecut. \u201eSuntem la jum\u0103tatea drumului \u015fi, \u00een ciuda incertitudinilor pie\u0163ei, performan\u0163ele pe pie\u0163ele-cheie ne dau \u00eencredere\u201c, a declarat Frank Marotte, director de marketing \u015fi v\u00e2nz\u0103ri la Dacia. Ultimii ani cu Dacia la peste 700.000 de unit\u0103\u0163i anual au fost 2018 \u015fi 2019, atunci c\u00e2nd gama Dacia includea \u015fi utilitare. Cifra ar include ma\u015fini produse \u00een Maroc, dar \u015fi la Mioveni.<\/p>\n
\nVedeta gamei este Bigster, SUV-ul care a dep\u0103\u015fit deja 17.000 de unit\u0103\u0163i v\u00e2ndute \u015fi 38.000 de comenzi, ating\u00e2nd un ritm anualizat de 100.000 de unit\u0103\u0163i. Cu un pre\u0163 mediu de 28.000 de euro, doar Bigster ar putea genera 2,8 miliarde de euro \u00een v\u00e2nz\u0103ri pe un an \u00eentreg, consolid\u00e2nd intrarea Dacia \u00eentr-un segment superior, dar \u015fi uzina de la Mioveni, unde este produs al\u0103turi de Duster. \u00cen paralel, \u00eentreaga gam\u0103 Dacia, cu un pre\u0163 mediu estimat la 18.000 de euro, ar transforma obiectivul de 700.000 de unit\u0103\u0163i \u00een venituri de 12,6 miliarde de euro \u00een 2025, confirm\u00e2nd evolu\u0163ia m\u0103rcii de la produc\u0103tor low-cost la un juc\u0103tor competitiv pe pia\u0163a european\u0103.<\/p>\n
\n\u201eBigster s-a dovedit un magnet pentru clien\u0163i noi \u2013 peste 70% dintre cump\u0103r\u0103tori sunt la primul model Dacia. Este un succes major \u015fi un pilon al strategiei noastre\u201c, a spus Marotte.<\/p>\n
\nSpring, cel mai accesibil model electric din Europa, a crescut cu 63%, iar Duster r\u0103m\u00e2ne cel mai v\u00e2ndut SUV de retail pe continent. \u00cen total, 23,5% dintre v\u00e2nz\u0103rile Dacia sunt electrificate, ceea ce sus\u0163ine obiectivele de reducere a emisiilor ale grupului Renault.<\/p>\n
\n\u201eProgramele de tip Rabla \u015fi bonusurile pentru electrice sunt esen\u0163iale pentru accelerarea tranzi\u0163iei. Strategia noastr\u0103 r\u0103m\u00e2ne clar\u0103: s\u0103 oferim modele ecosmart, accesibile \u015fi s\u0103 continu\u0103m electrificarea\u201d, a conchis Marotte.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dacia \u0163inte\u015fte un nou prag istoric: 700.000 de unit\u0103\u0163i v\u00e2ndute \u00een 2025, dup\u0103 cele 674.000 livrate anul trecut. \u201eSuntem la jum\u0103tatea drumului \u015fi, \u00een ciuda incertitudinilor pie\u0163ei, performan\u0163ele pe pie\u0163ele-cheie ne dau \u00eencredere\u201c, a declarat Frank Marotte, director de marketing \u015fi v\u00e2nz\u0103ri la Dacia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6577,47669,4872,11522,7178,19743,5255],"class_list":["post-238752","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-auto","tag-bigster","tag-dacia","tag-duster","tag-marketing","tag-maroc","tag-masini"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238752"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238752\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}